This document provides an overview of ProCreative and the services they offer. ProCreative is a virtual team with over 40 years of combined experience helping early-stage companies grow through strategic marketing, sales execution, and business development. They have successfully helped multiple companies expand into new markets, launch new products, and increase sales and profits. Their approach involves comprehensive market research, developing tailored growth strategies, and fully executing against the plan to drive results.

1. PRO : increasing brand awareness, boosting
sales and improving profitability through smart
marketing, sales strategy and execution
CREATIVE: an instant team you can afford, a process you
can scale as necessary, with people you want to work with.

2. WHO we?
are
Senior executives with an intense desire and 40
years of experience building businesses
correctly.
You may ask what we’ve learned over 40 years of practice…

3. 1+1=8
Anthony and Jennifer Dublino (MBA) have been working together for the last 20
years, adding value to early growth companies. Our diverse skill sets, extensive
experience and strong work ethic give you a virtual partner that will help take
your company to the next level.
Anthony most recently ran the P&L of the international division of a technology
company for 5 years, covering 32 countries throughout LATAM, EMEA, and APAC.
He opened up dozens of new markets for the company and was responsible for
$7.8 million in sales in 2009.
Jennifer, previously Marketing Budget Coordinator for Royal Caribbean, has most
recently been serving as a virtual COO for a global scent marketing association,
reviving it from the brink of extinction, throwing a successful international
conference and generating positive publicity in Reuters, Forbes, the Miami Herald,
and many other media.
Together, they have helped build and sell multiple businesses, many to publicly
traded companies: Execom, Powernet, Cosite and Icanect.

4. Mad Skills
Well-researched and thought out positioning
sales
Ability to increase by identifying and
creating relationships in entirely new sales
channels and markets
Create ongoing value for customers by
providing educational content and consistent
communication
Self-perpetuating systems continue to operate
with minimal staff involvement
Total hands-on immersion in your project
– we don’t just sit in an office coming up with
theories…
WE GET IT DONE!

5. New market development
Launching a new product
Changing company image
Starting a new company
New product design
Operational system review
WHY? Increasing market visibility
Creating online systems
Social media strategies
Soliciting market feedback
We treat your business…
Increasing sales
Increasing distribution
Raising money
like it was OUR business.

6. COMMUNICATIONS
MARKETING DEVELOPMENT
BUSINESS
RESEARCH
HOW
G R O WTH P LAN N IN G
do we do it?
CONTRACT NEGOTIATION SALES PROCESS
NEW PRODUCT DEVELOPMENT
NAROUND ADVISORS
PUBLIC RELATIONS
FIELD TESTING
Channel Development

7. 1 We evaluate your brand, competition and market
Knowing where your product and company stand versus
competitors
An understanding of consumer motivation, emotions,
Research objections and needs/desires
Who EXACTLY are your clients
Needs of channel partners
Input from your management team
We have a hands-on approach to market research and sales so we know what is working!

8. 2 We create a 30/45/60 day game plan
Corporate identity & look strategy
Online presence & strategy
What content needs to created and for what business
Strategy purpose (driving web traffic, educating prospects,
maintaining relationship with customers, establish
company as market leader, etc.)
Sales distribution channel process design
Direct sales targeting strategy
Strategic partnerships
A strategy based on company & product positioning will result in maximum market penetration.

9. 3 The entire team executes against the plan
Create company & product names based on positioning
Design logos
Write and design web site(s)
Execution Write content for blogs, newsletters, article marketing, etc.
Set up sales distribution partners
Make sales directly to end customers
Manage contractual relationships with strategic partners
We execute the plan in the field, making adjustments as necessary for maximum success!

10. We do this in an accelerated
hyper immersive way
Let’s take a look …

11. Market Research Case Study
Client: A line of herbal tonics
Business Issue : Repositioning company and product line for mainstream distribution
 Attended multiple sales calls to Jamaican & Caribbean retail locations
Scheduled & recorded video interviews with shop owners and customers
Toured natural food stores photographing competitive products
Completed competitive research analysis (web & store)
Interviewed owners and employees in natural food stores, coffee stores and juice bars about
product
Metropolitan Island Community
Healthy Lifestyle
Resort Retirement
Did extensive research on the Internet for competitive products and price points,
identified online retailers and related sites and ezines
Aggregated, reviewed, and built strategy based on the analysis.

12. Rebranding Case Study
Before After
Company: Enchantment Industries Company: Tonica Herbal Wellness
Original Product Line: New Product Line:
Pyramid Power Vigor
Men’s Root Tonic Bloom
Womb Toner & Cleansing Tonic Flow
Colon Cleansing Tonic Clean
Blood Cleansing Tonic Slim (new product)
Jazzed (new product)

13. The Product Process
Review and sampling of
hundreds of designs
5 samples of each of the
labels reviewed
4 iterations of revisions
Final Design reviewed in
street interviews by
women and men

14. Results:
We went from this…
to this!
We researched compliance, and created the back label as well !

15. Product Development & Strategy
Now, the tonic has flavor and color
Before, the only added to make it more attractive to
products were four first time buyers and more palatable
to encourage repeat purchases
herbal tonics
(liquid) in 750 ml bottles Add smaller, sample size bottles at a
lower price point to make it easier for
new customers to try them
Add a tonic for weight loss and one for
energy to capitalize on market needs
Hmmm?
Add a line of “dry tonics” (herbs that
can be added to juices & smoothies)
and teas to increase market
distribution and reduce packaging
and shipping cost

17. Sales Strategy
Before After Marketed
to Jamaican Add sales
and through
Caribbean
mainstream
grocery
Marketed to
stores & retail health
Jamaican and food stores,
Caribbean other retail
grocery stores coffee shops
stores & and juice bars
other retail
stores
Increase online
sales & add
ability for
retailers to
reorder online

18. Internet Strategy

19. Case Study Summary
Completed the 3 step process on time and under budget
Mentoring company through next 90 days of growth, including hiring,
training and operations planning to meet projections
Transitioning to an external sales force, entering into negotiations
with retail locations in FL, NC and NYC
Planning Reggae concert events at larger retail locations to promote
Men’s and Women’s Tonics
Entering into conversations with national retailers for contracts
Designing a new Jazzed Energy Tonic, a Dry Tonic, and tea line based
on same formula with a minor change in packaging.

20. Online Sales System Case Study
American Corporate Turnaround - Corporate debt
negotiation company in an industry plagued by ignorance
and suspicion
Challenges
• Educating prospects about service
• Changing customer perceptions
• Reaching companies that need the service
but are reluctant to acknowledge the
severity of their problems

21. Online Sales System Analysis
Issues : Solutions :
Our research showed prospects:
• Did not know Rebrand to more explicitly explain the
about/understand the service and create a sense of urgency
service, or
Nurture relationship with prospects by
• Did not trust providers of repositioning the company as one that
the service, and wants to help the customer however it
can
• Often waited to get help Establish relationships with industry
until it was too late professionals as referring partners to get
to prospects early on

22. Changing Customer Perceptions
Previous impression of New positioning –
corporate debt “We will help you save your business”
companies –
Give away detailed book on how to
Just someone trying to
do it yourself; if you can’t do it, we
grab what limited cash
will do it for you
the company stills has
Free review of your payables to help
you determine your budget
Write full book on turnarounds to
position us as the experts
Blog full of articles and case studies
by top professionals in the field
Utilize PR to get the word out
about our free advice

23. Website Brand Strategy
Create an online MONEY FUNNEL that moves prospects closer to
revenue producing actions such as buying a book, paying for a
membership site and signing up for the debt negotiation service.
Build a scalable system to create brand loyalty and trust.

24. Book Strategy

25. CPR affiliate site
Corporatepayablesrestructuring.com
Review site
•Feeds CPR consumer
Corporatepayablesreview.com -
•Use case study site to attract affiliates and get Free
content
•Feeds into CPR consumer
Free book landing page
Reducemypayables.com - Free
•Feeds paid book CPR Consumer site
Stop my bankruptcy
•Feeds review site Payableshelp.com
Stopmybankruptcy.com
•Feeds case study site •Feeds CPR consumer
•Feeds CPR consumer
Paid book landing page
Emergencyturnaround.com - Paid
•Feeds CPR consumer and other
companies (leads)
•Feeds review site (thank you
page)
•Feeds case study site (OTO)
Online Process Map:
Case studies, articles
The Corporate Debt “Money
Theturnaroundsystem.com - Paid Funnel”
•Feeds CPR (direct) and other
companies paying for leads

26. ACT Case Study Summary
Currently the largest factoring company in the USA, Bibby Direct, is
recommending the system to their relevent client base nationally.
At present, several members of the Turnaround Management
Association are putting together business cases to post on the
Turnaround System internet site. Business cases are also being
considered for inclusion in the Emergency Turnaround book.
The client is using this strategy to approach asset based lenders
including Crestmark Bank, to get them to refer their client turndowns
for debt negotiation. It’s a win-win, since the service will help the
customer qualify for loans after it is complete.

27. Case Study B2B market expansion
Entrust America – Unknown provider of identity theft
protection & recovery services in a billion dollar industry
with established players
Challenges
• Company had few marketing materials, and
what they had was poorly thought-out and
written, with multiple typos & grammar
errors
• No guarantee, a standard feature in the
industry
• Totally unknown among both consumers and
businesses

28. Entrust Positioning
• Highlight Entrust’ s use of police to do identity recovery
• Contrast service with other types of service to show value
• Warn prospects about associating with competitors who have been
disciplined by the FTC or fined
• Associate with national charity
• Offer the best guarantee in the industry

29. Marketing Materials Creation
• Group sales website
Banks
• Sales materials for groups Credit Unions
– Executives Labor Unions
– Employees PEOs
– Customers Associations
– Members Insurance Companies
• Product slicks for each vertical market Benefits Providers
Academic Institutions
• White papers for each vertical market Fund Raising
• Wrote articles for industry journals Investment Firms
• Created blog & web banners
• Contracts for customers & agents
• Wrote service level guarantee

30. Marketing Education Papers
Banks
Credit Unions
Labor Unions Professional
PEOs Compelling
Associations Address prospect’s needs
Insurance Companies and concerns
Benefits Providers
Emphasize the company’s
Academic Institutions
Fund Raising unique value proposition
Investment Firms

31. Entrust Market Strategy
• Sell through companies, rather than direct to
consumer
– Large employers
– Insurance companies
– Payroll & employee benefit providers
– Labor unions
– Banks & credit unions
– Associations
• Utilize personal contacts to gain access to top
executives
• Recruit top notch sales team

32. Market Making Engagements

33. Market Entry Positioning
Industry Agnostic BLOG
Industry BEST Guarantee
Truth Is… Marketing Launch

34. Net/Net
Procreative has created for Entrust America
A complete strategy to compete in the fastest growing crime motivated
markets in history
An educational campaign to penetrate the “C” level A list organizations
A sales strategy which is already proving successful
A scalable, commissioned based sales team (5)
Procreative is in the process of phase two
A continuity & educational program which provides customer value
A video series for organic SEO
Developing a data breach business package to enhance their offering

35. Case Study Making Scents
• PROBLEM: Well established aroma marketing
company seeks a strategy to expand presence
internationally and unite industry
• SOLUTION: ProCreative is selected to develop
strategy and execution plan for a global
buying association
• MISSION: increase sales and competiveness
in the global scent market

36. Making Scents
• Introducing:
– International Aroma Group (IAG)
– Short term goals
• Corporate image
– ID, Collateral, Web Site
• All legal documentation for membership
• Blog
• Market Strategy

37. IAG corporate logo concepts
And the winner is…

38. IAG
Working together makes sense!

39. IAG Internet

40. IAG Internet

41. IAG Internet

42. IAG Internet

43. Our future makes SCENTS
• After the success creating, and preparing the IAG for
launch, ProCreative was selected to run the scent
marketing industry’s global association, the Scent
Marketing Institute (SMI). www.scentmarketing.org

44. SMI - It Didn’t Look Good at First…
• When we took on the position of virtual COO in
January 2011, the Scent Marketing Institute had
been dormant for 6 months.
• The annual conference for 2010 had been
cancelled, and many in the industry thought the
organization was dead.
• The organization had never made money in the
past, and at this point was running on a shoe-
string budget with less than $1000 to spend on
marketing materials over the course of a year.
• Some large players in the industry were not
involved at all, and other industry people were
hostile.
Then we did our
marketing magic!

45. SMI - Marketing Magic in Action
• Planned and ran successful conference, ScentWorld 2011, with attendees
from 21 countries, 15 top expert presenters and national press coverage
including Reuters and the front page of the Miami Herald.
• Expanded coverage of SMI to include all forms of sensory marketing to
attract brand executives and ad agencies and made it sexy
• Worked one-on-one with industry leaders, showing them how their
involvement with SMI could give them valuable sales leads and PR
• Create and regularly disseminate interesting and helpful content for the
industry as well as thought leaders
– Created special marketing tools for members only to give companies an
incentive to join

46. SMI - From Zero to Hero
• Garnered new excitement in the industry,
where companies that had been reluctant to
pay $500 in annual dues now clamor to pay
thousands, up to $10K per year.
• Sensational media coverage, including 4-page
feature article in AdWeek, a feature on the
“Today” show and Forbes.
• The organization is in negotiations to bring in
an investor for its annual conference, and is
poised for a market explosion worldwide.

47. That’s who we are. Now, what can we do for YOU?
Jennifer@procreative.com