this powerpoint presentation is the report of capstone project in which findings were concluded after conducting the online survey.

1. Study on
Consumer
perception
towards online
shopping
Pritam Singh
MBA-PM06

2. Introduction
• Selling goods and services directly to consumer through internet is
online retailing/E-retailing.
• The concept is highly appreciated by younger population that's why E-
retailing sector is growing day by day.
• Consumer perception is impression, awareness and consciousness
about the concept.
• To make the successful business strategy knowledge of consumer
perception is much important.

3. Review of literature
• Acceptability of online retail varies by different class, age groups,
income group etc., that’s why understanding of consumer perception is
very much important factor to reach the untouched potential market.
• Changing lifestyle, strong income growth and favorable demographics
are the drivers for the fast growth of this sector. Rising income level,
education, acceptance of smart and credit cards and global exposure
have an impact on the Indian consumer’s shopping habbit (Baseer and
Laxmi Prebha, 2007).
• Impact of the factors like availability of favorite brands, social status,
buying behavior during discounts, influence of family and friends over
the organized and unorganized retail also responsible to attract
consumer towards e-retailing(Mandeep Singh, 2012).

4. Need for the study
• The purpose of the study is to understand the consumer perception
towards online retail so that we can learn about the acceptability of
online retail in India.

5. Research Question & Objectives
Research question:
Q: what is the perception of consumer towards online retail.
Objectives:
• To study the buying pattern of consumer while shopping online.
• To find out the factors that attracts the consumer toward e-retail in
India.
• To find out the reasons that limits consumers to shop online.

6. Methodology
Sample Design: Descriptive study.
Sampling: Non Probability Sampling.
Sample population: Internet user male and female respondents.
Sample size: 90 respondents.
Tool: Questionnaire.
Technique: Online survey.

7. Result/findings
Female, 29
Male, 61
FEMALE MALE
Respondents (out of 90)
Gender

8. Age group of respondents
<18 yrs, 5
18 to 25 yrs, 56
26 to 32 yrs, 21
32 yrs<, 8
<18 YRS 18 TO 25 YRS 26 TO 32 YRS 32 YRS<
Age
Age

9. Below 2 lakh, 16
2 to 5 lakh, 34
5 to 10 lakh, 23
Above 10 lakh, 18
0
5
10
15
20
25
30
35
40
Below 2 lakh 2 to 5 lakh 5 to 10 lakh Above 10 lakh
Household income
Household income

10. You feel comfortable while shopping online.
strongly agree, 17
agree, 43
somewhat agree, 22
Not agree, 8
0
5
10
15
20
25
30
35
40
45
50
strongly agree agree somewhat agree Not agree
feeling while shopping online

11. What motivates you to purchase products
online?
40
12
19
10
4
18
16
20
13
6
11
26
14
10 9
4
12 11
25
17
2
7 7
13
38
0
5
10
15
20
25
30
35
40
45
Ease of ordering Ease of delivery Comparatively economical Exclusivity of product Anonymity and privacy
1st Rank 2nd Rank 3rd Rank 4th Rank 5th Rank

12. What’s the thing that demotivates you while
purchase online.
54
8 9 9
5
14
24
12
22
9
4
19
22 22
11
7
17
15
21
15
3
10
16
6
35
0
10
20
30
40
50
60
cannot try product
physically
payment security issue non availability of payment
option
Getting wrong & broken
product
Hidden/shipping charges
1st Rank 2nd Rank 3rd Rank 4th Rank 5th Rank

13. What kind of products are preferred while
shopping online
Books
Mobile/laptop/tablet/th
eir accessories
Home appliances
clothing
&accessories/shoes/wat
ches
Beauty & healthcare
products
1st Rank 13 15 7 45 3
2nd Rank 12 24 11 16 18
3rd Rank 10 12 23 11 22
4th Rank 19 15 22 5 12
5th Rank 27 10 15 0 19
13
15
7
45
3
12
24
11
16
18
10
12
23
11
22
19
15
22
5
12
27
10
15
0
19
0
5
10
15
20
25
30
35
40
45
50
1st Rank 2nd Rank 3rd Rank 4th Rank 5th Rank

14. What are the factors that make you happy
while purchasing online?
31
18
32
5
16
24
26
13
21
28
14 15
13
10 10
43
0
5
10
15
20
25
30
35
40
45
50
availability according to occasion availability of almost all
international brands
availability according to price scale exclusivity of some products
Series 1 Series 2 Series 3 Series 4

15. Conclusion
• Yes, most of the people agree that they feel comfortable while shopping
online.
• Ease of ordering motivates people the most to purchase online.
• Not being able to physically try and test the product is the factor that
demotivates people from shopping online.
• Clothing and accessories items are most preferred products in online
shopping.
• Availability of products according price scales makes people willing to
buy products online.

16. Keep surfing
Keep buying