Sony Corporation commonly referred to as Sony, is a Japanese multinational conglomerate corporation. headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics , game, entertainment and computing etc. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2013 list of Fortune Global 500.

1. WELCOME TO OUR PRESENTATION
Social Responsibility or CSR of Sony Corporation
Group: E

2. GROUP MEMBERS
Khondoker Amin Uzzaman
ID: WUB01/11/33/1757
Alida Islam
ID: WUB01/11/31/1731
Shovon Kumar Das
ID: WUB01/11/31/1668
Jelifa Mahmud
ID: WUB01/11/31/1743
Saila Haq Urmi
ID: WUB01/11/31/1563
Rokshana Parven
ID: WUB01/11/36/1969

3. Khondoker Amin Uzzaman
ID: WUB01/11/33/1757

4. All About Sony Corporation
Sony Corporation commonly referred to as Sony,
is a Japanese multinational conglomerate
corporation. headquartered in Kōnan Minato,
Tokyo, Japan. Its diversified business is primarily
focused on the electronics , game,
entertainment and computing etc. The
company is one of the leading manufacturers of
electronic products for the consumer and
professional markets. Sony is ranked 87th on the
2013 list of Fortune Global 500.
The company's current slogan is BE MOVED.
Their former slogans were make.Believe (2009–
2014) and like.no.other (2005–2014).

5. Kazuo Hirai
Kazuo "Kaz" Hirai (born December 22, 1960) is the
President and CEO of Sony Corporation. He also
serves as a member of the board of Sony
Computer Entertainment, Inc., a wholly owned
subsidiary of Sony. He was noted by
Entertainment Weekly as one of the most
powerful executives in the entertainment
industry. Hirai became the President and CEO of
Sony on April 1, 2012.
CEO of Sony

6. Business Units
Sony offers a number of products in a variety of product lines around the
world. Sony has developed a music playing robot called Rolly, dog-shaped
robots called AIBO and a humanoid robot called QRIO.
As of 1 April 2012, Sony is organized into the following business segments:
Imaging Products & Solutions (IP&S), Game, Mobile Products &
Communications (MP&C), Home Entertainment & Sound (HE&S), Devices,
Pictures, Music, Financial Services and All Other.The network and medical
businesses are included in the All Other.

7. Shovon Kumar Das
ID: WUB01/11/31/1668

8. Social responsibility is an ethical framework which
suggests that an entity, be it an organization or
individual, has an obligation to act for the benefit
of society at large.. A trade-off may exist between
economic development, in the material sense,
and the welfare of the society and environment.
Social responsibility means sustaining the
equilibrium between the two. It pertains not only to
business organizations but also to everyone who’s
any action impacts the environment. This
responsibility can be passive, by avoiding
engaging in socially harmful acts, or active, by
performing activities that directly advance social
goals.
Social Responsibility

9. Corporate Social Responsibility (CSR)
Corporate Social Responsibility or CSR has been defined by Lord Home and Richard
Watts in The World Business Council for Sustainable Development’s publication ‘Making
Good Business Sense’ as “…the continuing commitment by business to behave ethically
and contribute to economic development while improving the quality of life of the
workforce and their families as well as the local community and society at large".
CSR is one of the newest management strategies where companies try to create a
positive impact on society while doing business.

10. Alida Islam
ID: WUB01/11/31/1731

11. Social Responsibility or CSR of Sony Corporation
"It is the core corporate responsibility of Sony Group to the society to pursue its corporate value
enhancement through innovation and sound business practice."
(Sony Group Code of Conduct, adopted in May 2003)

12. Cont.
Sony's corporate social responsibility (CSR) activities reflect its philosophy of
implementing sound business practices; innovating to realize products, services and
content that inspire and excite; assisting the communities in which we operate; and
helping to shape a better, more sustainable society. Sony believes that these activities
both benefit society and enhance

13. Jelifa Mahmud
ID: WUB01/11/31/1743

14. Verifying Key CSR Agenda and Determining Materiality
1. Objective of Conducting Materiality Assessment
2. CSR Organizational Structure
3. CSR Materiality Assessment Process
CSR / Environment of Sony
Youth on Assignment (YoA)
Working in conjunction with the World Photography Organization (WPO), as well as
collaborations between various NPOs, the Youth on Assignment programme harnesses
the power of imaging to generate awareness of some of the challenges currently
confronting various sectors of the global community.

15. Programme Outline
By documenting the work being undertaken by various NPOs worldwide, the Youth on Assignment
programme provides aspiring photographers and videographers with a training ground in which to take
their first steps towards realizing career ambitions and dreams. The programme also provides them with
an opportunity to see and learn about global issues and to use their skills as photographers and
videographers to instigate social change.

16. Saila Haq Urmi
ID: WUB01/11/31/1563

17. Youth were on assignment for documenting following Sony’s CSR
projects
EYE SEE UNICEF Child Photography Workshop
The EYE SEE Photography Workshop encourages
visual literacy among children, and increases
involvement in understanding and promoting positive
social change. Sony has been supporting EYE SEE
since 2006, and been showcasing children's
photography and messages around the world.

18. Cont.
Malawi Folktales Project
Malawi, a landlocked country in the southern part of the African continent, is full of folktales and
children’s stories that have been passed down orally through the generations. However, as they
are oral stories, almost none of them have ever been recorded in print or audio.
As the storytellers age and it becomes harder and harder to pass their stories on, Sony is working to
help record these valuable intangible cultural assets as videos and audio by providing equipment
to UNESCO and the Global Future Charitable Trust which are spearheading this venture, as well as
having our engineers provide technical guidance on how to operate this equipment.

19. Rokshana Parven
ID: WUB01/11/36/1969

20. Social Responsibility of Sony Corporation in Bangladesh
Contributing to the International Community through Business Activities. Working to
Address Social Development through the Utilization of Technology
Model Study of Community Electrification in Bangladesh Using a Long-life
Storage Battery System
From August 2013 through February 2014, Sony undertook a study in an unelectrified area of
Bangladesh (Gaibandha district, Saghata sub-district) aimed at encouraging the effective use
of renewable energy generation and improving living conditions and hygiene for local people
using a long-life storage battery system** and photovoltaic (PV) panels.

21. Project name:
Electrification of an unelectrified area using solar power generation and a long-life storage
battery system

22. Research Overview:
I. Store renewable energy generated by a solar PV system in Sony's long-life
storage battery system.
II. Transfer the stored energy to portable batteries and delivere to 100 households in
an unelectrified area to supply power.

23. Key Findings
Sony's materiality assessment reaffirmed the importance of the seven key areas of
its CSR agenda in which continues to be in the areas that Sony shall promote its
initiatives.
The assessment also showed a cluster of topics related to Sony's electronics
business, including managing its operation's social and environmental impact and
improving transparency across the supply chain, as being of particular concern to
stakeholders.
In addition, the assessment identified emerging topics such as those concerning
the management of content and information with the growth of Sony's network
and entertainment businesses. The assessment also identified topics that Sony has
limited influence or have already been addressed through ongoing programs.