Pride in London holds three Open Meetings each year to report back to the community and to provide members of the community the opportunity to ask questions and find out more about our plans for Pride. This open meeting revealed results from 2016's event and an update on plans for 2017 and the chance to ask questions. Updated included about the Parade, stages, Pride Festival, UK Black Pride and more. The discussion was moderated by the chair of the independent Community Advisory Board.

1. Welcome to the
London LGBT+ Community Pride
(A Community Interest Company)
Open Meeting
Thursday 23rd February 2017

2. Welcome from the Chair
Adrian Hyyrylainen-Trett
Chair of the Community Advisory Board

3. Greater London Authority - City Hall
Admissions Policy
We are guests of the Mayor of London, and grateful for his support.
Meetings at City Hall should be conducted under the following rules
• Visitors to City Hall are respectfully requested to behave in a
considerate and courteous manner at all times and comply with
official instructions given by Security Officers and GLA Staff.
• Anyone who is considered to be a threat to good order will not be
admitted.
• Visitors must not disrupt or interfere with the activities that are
taking place at City Hall.
• The intimidation of Security Officers or other members of GLA Staff
will not be tolerated and neither will; aggressive behaviour, offensive,
threatening or abusive language or gestures.
• Anyone displaying these behaviours or not complying with official
instructions will be required to leave City Hall immediately.

4. Agenda
6.30pm – 8pm
Adrian Hyyrylainen-Trett
Adrian Hyyrylainen-Trett
Michael Salter-Church
Michael Salter-Church
Polly Shute
Patrick Lyster-Todd
Michael Salter-Church
Siobhan Linard
James Holt
Community Advisory Board
Community Advisory Board vacancies
The Pride Board
Finance
Sponsorship & Fundraising
Community Engagement
Marketing
Operations
Communications
Questions & Answers

5. Community Advisory Board
Annual Report
• Pleased to see increase in trans* and bi/pansexual
• Concern that men outnumber women
• Improvements needed to wristband system
• Non-gendered toilets are important, but more
urinals needed!
• Announcement podiums on Parade a good addition
• Keen to see alternatives to Trafalgar Square
• A minute of applause rather than silence

6. • Community area in Soho Square a success
• Festival needs more promotion
• Would like to see more BAME participants at Pride
• Can stickers be used in future?
• Marketing campaign highlights important issues
• Well done to the fundraising team
• Thanks to all the volunteers
• Report will be put online – Adrian and Edward
always keen to hear views
Community Advisory Board
Annual Report (2)

7. • Campaigning and Political Groups
• Disabled People's Rep
• Health Rep
• Professional Groups
• Other Rep
prideinlondon.org/about-us/community-advisory-board
• Click the link at the bottom of the page
Community Advisory Board
vacancies

8. The Pride in London Board
Michael Salter-Church
Co-Chair
Alison Camps
Co-Chair
& Marketing Director
Mohsin Zaidi
Legal Director
David Bloomfield
Finance Director
& Parade Lead
Polly Shute
Sponsorship &
Fundraising
Director
James Holt
Communications
Director
Patrick Lyster-Todd
Community
Engagement
Director
Siobhan Linard
Operations
Director

9. • Provisional 2016 accounts have just been completed
• Finished the year with a £10,002 surplus
• No loans
• No overdraft
• No money owed
• Good cash flow as we head towards 2017
• Financially secure organisation running the UK’s
biggest free Pride event!
• All money raised through fundraising and sponsors is
spent on the event
Finance

10. Sponsorship & Partnerships
• On track to increase income year on year
• Well ahead of this time last year in terms
of committed Sponsors
• £50k less from GLA
• Most of the core sponsors and supporter
from last year have re-engaged
• Announced two new major sponsors – PwC
and Delta
• Agreed a partnership with Radio DIVA
• Working closely with London & Partners
and Visit London to grow our Tourism
related partners
• Watch for an exciting new Partnership
launch in the next few weeks!

11. Fundraising
• On track to increase income year on
year
• Will expand our year round as well as
on the day Fundraising
• Continue use of contactless machines
• Grow Pride Partners
• Rolling out new initiatives
– Pride in the City
– Tough Mudder
– Watch this space for a new event!
• We are building relationships with
Trusts & Foundation

12. Community Engagement
Community: Community Advisory Board; Open Meetings; Liaison
with other LGBT+ local forums, stakeholders groups etc. We have
expanded our team to provide more engagement with women and
minority groups (including trans people, BME and young people)
and business LGBT+ intergroups and community charities.
Pride’s Got Talent:
Bigger and better in
2017 with separate
Main and Cabaret Finals
(PGT 2016 finalists
Photograph: Simon Bennett)

13. Community Engagement
What do we do?
Accessibility: Last year we were
awarded Silver certification for our
accessibility provision by the
Festivals charity ‘Attitude is
Everything’. Objective in 2017 is to
consolidate this, expand beyond the
Parade and Trafalgar Square plus
work towards Gold.

14. Community Engagement
• On 21st January an estimated 100,000
people marched in the centre of
London to protest for women’s rights –
5 times more than were expected.
• The London march was organised by a
group of inspirational women who
came together without the benefit of
a background in running major events.
• Pride in London provided vital behind
the scenes support through our
Operations and Communications
teams.
• We were also strongly represented on
the march, with our flags and
#superwomen placards, putting our
commitment to women’s equality in
action.

15. Pride in London Festival: (Saturday 24 to Sunday 9 July 2017) Also
larger and more diverse, again with its own printed programme. We are
aiming at 60 events of which about 10 will be produced by ourselves.
So far we have 6 confirmed, 32 leads currently being worked upon and
anticipate some really interesting events and activities being
showcased from the Science Museum and, possibly, the V&A; from film
showings to a talk on Polari. Even Royal Palace LGBT+ tours!
LGBT History Month and IDAHOBIT
Community Engagement

16. Marketing
The theme for 2017 will be launched
in the second half of March!

17. Planning on track for a great event!
Forging best practice links with
other major events
• New Years Day Parade
• New Years Eve Fireworks
• assisted Women's march
• Underbelly reappointed production company, bringing a wealth of
experience in delivering our event.
Operations

18. Operations
Improvements targeted for 2017 for participants,
spectators and volunteers
• Form-up area
• Registration
• Parade route podiums
• Parade route busy areas
• Parade route finish
• Clearer Signage
• Clearer accessibility information
• Stage Areas
• Sunday event

19. • Registration for the Parade is now open
• If you haven’t registered your group – do it now!!
• 50% of spaces booked
Operations - Parade

20. Operations - Parade
• 160 groups already registered
• 12,000 people are part of these groups
• 44% of groups in the parade have less than 50 people
• The average parade group so far has 88 people in it
• 30 floats, plus 197 walking groups have applied.
61%
39%
non-profits
others

21. Volunteers – Team Pride
We need a record number of volunteers for Pride 2017
• 100+ core year round volunteers
• 700+ on the day volunteers
Developments for 2017:
• training sessions already
bookable online
• more bespoke training by role
(general training still required)
• assessment sessions required
for more senior 'on the day'
volunteers

22. Volunteers – Team Pride
Open Roles
• Please encourage your friends or colleagues to apply. Please share
via social media.
• prideinlondon.org/volunteer
Speculative approaches also welcome.
• Please register first
• volunteer@prideinlondon.org

23. Come and join us!
Volunteer Management Team
• Recruitment Manager
• Comms Manager
• Administrators
Operations Team
• Residents & Business
Liaison Manager
Pride Festival & Community
Enagement
• Senior Stage Manager
• Festival Curator
• Community Engagement
Manager
Marketing
• Sponsor Creative
Liaison
• Pride’s Got Talent
Marketing
Coordinator
Sponsorship & Fundraising
• Fundraisers
• Fundraising Manager
• Fundraising coordinator
• Gala Dinner Assistant
prideinlondon.org/volunteer

24. Communications
The Headlines - Comms
• 60 fulltime volunteers across the two departments
• New website and App to come this summer
Political pledge / campaigning for inclusive sex education
• This year's campaign from the marketing department will be the
biggest and most exciting we've ever undertaken
Theme to be launched in the second half of March
• New and bigger media and promotion partners to be announced
Communications priorities for 2017
• Cementing the profile of Pride in London as a world-class Pride
• Remember our campaigning roots and promote LGBT+ causes at
home and abroad including 50th anniversary of decriminalisation
• Become the world’s most popular and engaging Pride on social media
– across all channels
• Promote diversity and representation

25. Communications
• Help create the biggest and best ever Pride festival
• Greater promotion and support to sponsors, partners
• Take our message to new media channels
• Build a platform for more year-round engagement
• Help promote London to the world
Social Media
• Twitter: 40,200+ followers. More than Sydney and NYC
• Facebook: 101,300+ likes. Just under Sydney. More than NYC.
• Instagram: Almost 9,000 followers
• YouTube: Over 1,000 subscribers

26. Communications
Top posts this year so far:
- Alan Turing Law receives Royal Assent - over 1000 retweets
- Off for a Big Gay ice cream Richard Hammond - tweet featured in the
Hollywood Reporter and Business Insider
- Live tweeting BBC Two's showing of Pride on Boxing Day
- RIP Debbie Reynolds
- Facebook Live at the Women's March on London event - 26,000+ views
- Sainsbury's same-sex Valentine's Day cards - shared almost 2,000 times
reaching over 500,000 people's timelines

27. Thank you for listening!
Questions & Answers