Why going global is the best scaling option from day one? Startups need to focus on globalization as soon as possible, specially in Europe or small markets.

1. Scaling out: Breaking the local barrier
Alex Barrera (@abarrera)
Krakow, May 2012

2. Alex Barrera (@abarrera)

3. Why local?

4. Confort zone

5. We don’t need global

6. Local first!

7. Language matters

8. Financial
CRASH

9. Dwindling
economies

10. Some countries are too small...

11. Others have small markets...

12. Giving peanuts only brings monkeys...

13. “Grass is always greener” complex

14. The
kype
Effect

15. Mindset RESET

16. Global strategy: Day 1

17. English brand name

18. English
website

19. International advisory board

20. Drop Soviet complex

21. Meritocracy
doesn’t
work

22. Alex Barrera (@abarrera)
alex@pressa42.com
Think big
Think outside your borders