Challenges and Opportunities for the Online Marketing of Commercial Property - Presentation by Jones Lang LaSalle at the Property Portal Watch Conference - AMS 2015 - Kai Zimprich

1. Challenges and chances of the internet
for commercial real estate companies
Online Markets @ JLL

2. We are JLL
JLL (NYSE:JLL) is a financial and professional services
firm specialising in real estate. The firm offers integrated
services delivered by expert teams worldwide to clients
seeking increased value by owning, occupying or
investing in real estate.
With 2014 global revenue of US-$ 4.7 billion*, JLL has
more than 230 offices worldwide and operates in more
than 1,000 cities in 80 countries.
The firm is an industry leader in property and corporate
facility management services, with a portfolio of
approximately 316 m square meters worldwide.
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* US-$ 4,7 Mrd. = 3,9 Mrd. €
** 316 Mio. m2 = 3.4 billion sqf

3. The Internet − Challenges and Chances for Commercial Real Estate Companies
Challenges
• Internet is first point of contact
• Dynamic technology environment
• Data driven applications in which content is “king”
• New job profiles
• New online competitors
- Property listing aggregators
- Market information aggregators
- “Agile” start-ups
2
Chances
• Additional distribution channel
- Online brand awareness
- Lead generation
- Client acquisition and retention
• New (online) marketing approaches
- Advanced analytics allow detailed insights
• Increasing (operational) efficiency and productivity
• Approach to transform analogue to digital business

4. The Internet − Importance for Commercial Real Estate Companies
3
Lead Sources
48% 50% 51% 52%
60%
67%
52% 50% 49% 48%
40%
33%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015*
Online Offline
Source: JLL Germany (status as of 30.09.2015; *forecast)
WarehouseforRent
30%
36%
31%
43% 48%
52%
70%
64%
69%
57%
53%
48%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015*
Online Offline
Office for Rent

5. Website
Property
Acquisition
Property
Updates
Data Management
Updates
Property on OfferKey Performance Indicators
• Steering and control of all marketing, website and business
activities (incl. Data Management)
• Implementation of JLL performance dashboards
• Steady improvement of internal business processes by
automation and standardization
Tenant
(User)
Traffic Acquisition
Online Markets @ JLL
4
Organisation
Validation Qualification
Visits /
Negotiations Signing
Lead/Deal Management
Quality AssuranceKPIs
User Behaviour Marketing Performance Website Performance Lead/Deal Performance
(On / Offline) Marketing

6. Online Markets @ JLL
5
Business Approach
Landlord/
Owner
Property
Information
JLL
Personal JLL
Account Manager
Tenant
(User)
JLL Website and
Property Marketing
JLL Data
Management
JLL’s property portals combine online marketing with
traditional market and consultancy experience
For Landlords/ Owners
• Non-exclusivity
- Landlords free to display
offers on alternative market
places
- Each offer treated equally
by JLL online
• Success fee
- Fees have to be paid only in
the event of a contract
signing
- No additional or hiddencost
for online marketing
For Tenants(Users)
• Uniqueness of offers
- Each property displayed only
once
- Real market transparency
• Accuracy of offers
- Accurate property details
- Available space only
- No dummies or placeholders
• “Property First”
- Display of properties,
not single availablespaces
- Findinginstead of searching

7. Online Markets @ JLL
6
Outlook
Online Platforms and Products
• Evolution of existing and
creation of new applications
- Additional asset classes and services
- Market intelligence and comparables
- Digital client interfaces
Digital Toolsand Services
• Advanced technologies
(e.g. 3D visualization and VR)
- Property marketing
- Pitches and mandate acquisition
- New digital services
Dashboardsand BI Tools
• Advanced analytics to
convert BIG into SMART data
- Internal management tools
- Additional business opportunities
- Digital client reports

8. Online Markets @ JLL
Thank you for your interest
Wilhelm-Leuschner-Straße 78
60329 Frankfurt am Main
+49 69 2003 1037
+49 173 3853414
kai.zimprich@eu.jll.com
Kai Zimprich
Head of Online Markets EMEA /
Head of Digital Services Germany
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