This document discusses the importance of personal branding for new graduates. It emphasizes that personal branding can lead to opportunities like interviews, promotions, and partnerships. It provides tips for building an effective personal brand such as highlighting strengths and skills, optimizing online profiles like LinkedIn, and engaging in networking activities both online and offline. The document also includes exercises and common interview questions to help readers practice developing and communicating their personal brand.

1. The importance of branding yourself (for new grads)
By Pacharee Pantoomano of Brandnow.asia
Sept 2019

3. Table of content
• Personal branding
• The importance building your
brand
• You are unique
• Strengths and keywords
• Building experience
• Resume optimization
• Online networking
• LinkedIn tips
• Role play
• Key take away

4. Personal branding
• What is it?
Practice of promoting people and their
careers as brands
Process of developing and maintaining a
reputation and impression of yourself
Unique combination of skills and
experiences
• What does it do?
Personal branding has the power to make
or break all kinds of opportunities
Effective personal branding offers new
opportunities

5. The importance building your brand
• Everyone uses Google
• Online presence is important
Strong personal brand can lead to:
• Interviews
• Promotions
• Partnerships
• Speaking engagement
• Opportunities…

6. You are unique: questions to ask yourself…
What makes you stand out:
• Who are you?
• What makes you unique?
• What are your gifts?
• What are your goals?
• Who is your audience, who can help
you achieve your goals?
• What’s the evidence?

7. Strengths and keywords
Strengths are tasks and actions that you can do well:
• Knowledge: education
• Skills
• Talents
• Job related skills
• Transferable skills: soft/ personal skills
• Adaptive skills: practical everyday skills
Find your strengths
1. Ask other people where they think you are good at
(10-20 you know)
2. Spot patterns in their feedback
3. Create a self portrait using the information
Knowing your strengths shows
honesty and self awareness

8. Exercise

9. How to build brand for fresh graduates
 Include work-like experiences:
volunteering, university activities and
hobbies
 Show case studies that you’ve
worked on
 Show your potential: What can you do
in the future
 List skills rather than roles
 Relate your qualifications and skills
meaningful: Bridge the gap of what
you did and how it relates to the job
 Add some personality: sports,
hobbies, volunteers

10. Resume optimization
• Clear and concise formatting
• Professional objective
• Sentences that highlights your
intentions and accomplishment
• Employments
• Education
• Soft skills
Employer wants to know how you’ll respond to scenarios as it provides insights to
how you make decisions

11. Effective online networking
Learn effective online networking techniques such
as Facebook and LinkedIn
• Update your profile
• Stalk professionally: research people of interest
• Increase online interactions
• Transfer online connections to offline
connections
• Meet people at events and workshops and
check their locations
• Avoid inappropriate content on your social
media
https://www.bangkokpost.com/life/social-and-
lifestyle/1736875/your-other-set-of-footprints

12. From the Bangkok Post Article
• A survivor from the 2018 Stoneman
Douglas High School shooting
massacre in Florida, American pro-
gun activist Kyle Kashuv made
headlines earlier this year after
Harvard University rescinded its
admission over his use of racial slurs.
After Kashuv wrote the comments on
Google Docs for a class study guide
and in Skype messages, they were
captured and shared to the media by
students who knew him. Although
the 18-year-old posted an apology
about his past behaviour, he still lost
a spot at Harvard.
• Kashuv is among a number of people
who lost great opportunities because
of their online activities in the past.
While people think Facebook or
other social networks are a personal
platform and posting there shouldn't
have any serious effects, actually
whatever is posted is no longer
private. Think The Great Hack, a
recent documentary on Netflix which
reveals the way online data is being
weaponised. In the era of social
media, all online activities are
traceable.

13. LinkedIn tips
1. Make your profile stand out
• Fully filled out and optimized
• Use keywords in your headline
1. Connect and interact with people
• Send a personalized note once you connect
• Establish a relationship: comment, like and
share
2. Post engaging content
• Interesting and educational content
• Use hashtags
3. Join LinkedIn groups
• Connections with industry contacts
• Interact and participate in the group
Opportunities arise when you build meaningful relationships with experts and recruiters
online

14. Role play
Most common interview questions
• Tell me something about yourself?
• Why are you suited for the job?
• What makes you the best candidate?
• What are your strengths?
• What are your weaknesses?
• Where do you see yourself in 5 years?

15. Key take away
• Brand yourself!
• Know yourself and your strengths
• Include work-life experiences
• Optimize your resume
• Prep for the presentation/interviews
• Online & offline networking

16. Pacharee Pantoomano
brandnow@brandnow.asia
+662 105 4217 YouTube: BrandNowAsia FB:
BrandNowAsia
We welcome interns and job applicants
Visit: http://www.brandnow.asia/career/