Brands are increasingly investing in digital content marketing. Visual content like infographics are especially effective at cutting through information overload and driving engagement. Infographics can convey key messages much more quickly and memorably than text alone. They help explain complex topics simply through visual symbols and diagrams. For brands, creating entertaining and valuable infographics is an important way to differentiate themselves and attract users in an increasingly crowded digital landscape.

1. The future of digital content?
RAINER BURKHARDT ABOUT VISUAL COMMUNICATION AND MICRO CONTENT

3. Decode the signs…

4. Now decode again…

5. Same same but different…

6. Visualisations help to

7. Doch was hat das Ganze mit
Marketing zu tun?
What has all this to do
with content marketing?

8. Brands realized
relevant content.
the importance of

9. RE
GOOGLE
RED BULL
COCA COLA
ALBER HEIJN
VW
INTEL
AMERICAN EXPRESS
marketing budget for contents.
2015 brands will invest 25% of

10. We‘re drowning in
information and
starving for
knowledge.

11. We‘re drowning in
information and
starving for
guidance.

12. We‘re drowning in
information and
starving for
entertainment.

13. Sich als Marke innerhalb dieser
Masse zu differenzieren wird immer
komplizierter.
!
differenciate themselves?How can brands

14. The answer is…
INFOGRAPHICS

15. And that‘s even
proven by science

16. Just 20% of read texts
are remembered by users.

17. People can handle visuals
60.000 times faster than text.

18. 83% of the learning process
is driven visually.

19. Symbols can be decoded
within 250 milliseconds.

20. Visual posts drive 94% more traffic
and 40 times higher
shares.

21. So what should
brands do?

22. Entertain users…
…with a simple idea.

23. Drive their interest…
…by providing real value.

24. STEP 1 – WHO SHOULD I GO WITH?
Our Google+ Advertiser Insights Travel Habits Study focused on dual income no kids
WITH PARTNERSOLO WITH FRIENDS
TRAVEL,
UPGRADED
By understanding customers, travel brands can
‘surprise and delight’ and achieve true traveler loyalty
UNDERSTANDING THE PLANNING PROCESS
Shrink down 30 slides of PowerPoint
to a 60 seconds scroll

25. It‘s all about…
SIMPLEXITY!

26. Performance
Marketing
at a glance.

27. Allianz
customer magazine

28. A big picture of
Obama and the US

29. Our specialty
INFOGRAPHICS

32. Roche Annual Report

35. The Big Picture
Strategie
Vermittlung

37. The stadium is the hero!

38. How it could look like in print…

39. How it could look like in digital…

41. …or even more exciting…
…with interactiv elements.

43. What comes next?

44. Interactive, 3D animated
infographics

45. Micro-Content
as pull to great
visualisations.

46. …and of course…

47. A new pair of signs…