Digitalna revolucija nas je zadela iznenada in skrajni čas je, da se spremembam prilagodimo, dokler je še čas za to. Kako in s kakšnimi pristopi se odzvati na prihajajoči val sprememb nam bo Stephanie zaupala iz prve roke.

1. Executive Director
POLITICO
How Can Brand Content Change Minds?
Why companies should shift from traditional
advertising to content marketing
Stephanie Losee
@slosee

2. A wave is coming
The U.S. is roughly
18 months ahead of
Europe in terms of
digital disruption

4. As for digital… #SayNoToAds

5. As for digital… #SayNoToAds

6. As for digital… #SayNoToAds

7. As for digital… #SayNoToAds

8. 70% of consumers
prefer getting getting to know a company via
articles rather than ads
“The more an ad looks like a native site
component, the more users will look at it” Nielsen Norman Group
But there’s hope for brands,
organizations and publishers

9. So now what?
• think like publishers

10. So now what?
• act like publishers

11. So now what?
• work with publishers

12. Search result for MOOCs
(Massive Open Online Courses)
Owned Media

13. Native Advertising

14. Shift
Policy
Change
Perceptions
Shape
Opinions

15. American Chemistry Council
A case study on changing perceptions
FROM THE SALT OF THE EARTH
a lifeline for humanity

17. Pre-Campaign
Native + Ads
Native
Ads
Brand Lift Study Results
CAMPAIGN DURATION
BRANDRECOGNITION
100%
ENDSTART
0%
75%

18. Because reaching audiences through
innovative digital storytelling is the future of
communication.
Why are we so passionate?