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Conceitos Interativos
Aula 05


Plinio Okamoto
Interactive Business Cards
Facas/
Material              Tecnologia   Funcionalidade
           Formatos
Ver Video
Interactive Experiences
Global Growth in Mobile Barcode Usage Q2/2011
Worldwide usage still on path of exponential growth, with
Q2/2011 growing by 52.0% over Q1/2011, with daily scans
                                                            Press Release 3GVision August, 2011
coming from 136 different countries around the world
World’s First QR Code Coin

The Royal Dutch Mint have produced a limited edition of
QR Coded coins to commemorate the 100th anniversary
of the Mint in Utrecht. June 22, 2011                     http://2d-code.co.uk/qr-code-coin/
World’s First QR Code Coin           Multiple view

Hidden feature: under the portrait of HM Queen Beatrix is
a latent image, twist the coin in the light to read the letters.            Ver Video
                                                                   http://www.q5g.nl/en/ontwerp
World’s First QR Code Film Festival
The festival is organized in Korea only thru
July 21-31 and will take place anywhere in
the world. Scanning one of the QR Codes will
show a short animation movie from YouTube
and there will be a choice of 14 different films.




    http://2d-code.co.uk/qr-code-film-festival/
                                                    http://www.q5g.nl/en/ontwerp
http://2d-code.co.uk/chocolate-qr-code-with-chopsticks/




Chocolate QR Code
Boxed lunches are the norm for Korean school children and workers
which is probably why Lock&Lock headquartered in Seoul seems to
be dominating the world wide market for airtight containers. Their
                                                                                          Ver Video
YouTube channel has recently been updated with a video showing the
construction of a QR Code made from candy.                                      http://www.q5g.nl/en/ontwerp
QR Code Haircut Anyone?
Lowe Thailand have created a great QR
Code campaign for Unilever’s Clear
shampoo. A team of people with QR Coded
haircuts walked around Bangkok encouraging
passers by to scan the QR Code. TV celebrity
Terng Pradon was persuade to join the
campaign triggering a viral explosion with the
campaign reachinghttp://www.q5g.nl/en/ontwerp
                    an estimated Thai
audience of 10 million. The QR Code was
scannable and resolved to a specially created
mobile site.




                           Ver Video
Cannes Lions 2011:
GP de Design para The Cosmopolitan of Las Vegas
A missão era criar uma experiência única para uma marca
de luxo, e dar ao edifício do hotel personalidade própria.
As paredes, elevadores e colunas se transformaram em
displays, com arte viva, unindo a arquitetura do lugar com
tecnologia digital.




                                                             http://www.d-kitchen.com/work/digital-experience
Cannes Lions 2011:
GP de Design para The Cosmopolitan of Las Vegas   http://www.d-kitchen.com/work/digital-experience
Ver Site

Cannes Lions 2011:                                                           Ver Case
GP de Design para The Cosmopolitan of Las Vegas   http://www.d-kitchen.com/work/digital-experience
Cannes Lions 2011:
Loneliness of Autism
Cannes Lions 2011:                                Ver Case
Loneliness of Autism   http://www.d-kitchen.com/work/digital-experience
Cannes Lions 2011:
Interactive Coal Gate – BBDO Proximity
Wall of Fame
Digital + OOH Campaign
                         Ver Site
Wall of Fame
Digital + OOH Campaign



                         Ver Case
Converse THE CANVAS EXPERIMENT




                                 Ver Case
SAP BIT.CODE – Digital Design Sensation
SAP commissioned the Leipzig-based artist Julius Popp to create an
installation – part monumental sliding puzzle and part mechanical display.
The installation uses SAP software to identify and filter relevant key words
from internet news sites in real-time. Thus Business Software from Walldorf
became an integral part of a work of art.                                      Ver Case
AUDI – Augmented Reality Calendar




                                    Ver Case
AXA – Interactive Print Ad




                             Ver Case
Conceitos Interativos
Aula 05


Plinio Okamoto

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  • 107. Global Growth in Mobile Barcode Usage Q2/2011 Worldwide usage still on path of exponential growth, with Q2/2011 growing by 52.0% over Q1/2011, with daily scans Press Release 3GVision August, 2011 coming from 136 different countries around the world
  • 108. World’s First QR Code Coin The Royal Dutch Mint have produced a limited edition of QR Coded coins to commemorate the 100th anniversary of the Mint in Utrecht. June 22, 2011 http://2d-code.co.uk/qr-code-coin/
  • 109. World’s First QR Code Coin Multiple view Hidden feature: under the portrait of HM Queen Beatrix is a latent image, twist the coin in the light to read the letters. Ver Video http://www.q5g.nl/en/ontwerp
  • 110. World’s First QR Code Film Festival The festival is organized in Korea only thru July 21-31 and will take place anywhere in the world. Scanning one of the QR Codes will show a short animation movie from YouTube and there will be a choice of 14 different films. http://2d-code.co.uk/qr-code-film-festival/ http://www.q5g.nl/en/ontwerp
  • 111. http://2d-code.co.uk/chocolate-qr-code-with-chopsticks/ Chocolate QR Code Boxed lunches are the norm for Korean school children and workers which is probably why Lock&Lock headquartered in Seoul seems to be dominating the world wide market for airtight containers. Their Ver Video YouTube channel has recently been updated with a video showing the construction of a QR Code made from candy. http://www.q5g.nl/en/ontwerp
  • 112. QR Code Haircut Anyone? Lowe Thailand have created a great QR Code campaign for Unilever’s Clear shampoo. A team of people with QR Coded haircuts walked around Bangkok encouraging passers by to scan the QR Code. TV celebrity Terng Pradon was persuade to join the campaign triggering a viral explosion with the campaign reachinghttp://www.q5g.nl/en/ontwerp an estimated Thai audience of 10 million. The QR Code was scannable and resolved to a specially created mobile site. Ver Video
  • 113. Cannes Lions 2011: GP de Design para The Cosmopolitan of Las Vegas A missão era criar uma experiência única para uma marca de luxo, e dar ao edifício do hotel personalidade própria. As paredes, elevadores e colunas se transformaram em displays, com arte viva, unindo a arquitetura do lugar com tecnologia digital. http://www.d-kitchen.com/work/digital-experience
  • 114. Cannes Lions 2011: GP de Design para The Cosmopolitan of Las Vegas http://www.d-kitchen.com/work/digital-experience
  • 115. Ver Site Cannes Lions 2011: Ver Case GP de Design para The Cosmopolitan of Las Vegas http://www.d-kitchen.com/work/digital-experience
  • 117. Cannes Lions 2011: Ver Case Loneliness of Autism http://www.d-kitchen.com/work/digital-experience
  • 118. Cannes Lions 2011: Interactive Coal Gate – BBDO Proximity
  • 119. Wall of Fame Digital + OOH Campaign Ver Site
  • 120. Wall of Fame Digital + OOH Campaign Ver Case
  • 121. Converse THE CANVAS EXPERIMENT Ver Case
  • 122. SAP BIT.CODE – Digital Design Sensation SAP commissioned the Leipzig-based artist Julius Popp to create an installation – part monumental sliding puzzle and part mechanical display. The installation uses SAP software to identify and filter relevant key words from internet news sites in real-time. Thus Business Software from Walldorf became an integral part of a work of art. Ver Case
  • 123. AUDI – Augmented Reality Calendar Ver Case
  • 124. AXA – Interactive Print Ad Ver Case