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Poh Kian Yong
Soh Hwa Jie
Fion Wong
• Population: ~50 million
• Ethnically homogenous
• Christianity (31.6%) ,
Buddhism (24.2%)
• Confuscianism
Geography&Demography
• 8 distinct provinces
• Seoul and South Gyoengsong
the most developed
• Mountainous, shortage of land
• Among Russia, Japan and China
Economy
Electronics
Automotive
Ship-Building
•TV, aircons, phones and hi-tech display
•Mobile telecommunications taking the lead
•Global leading manufacturer of LCD and plasma display
•LG and Samsung
•Started exporting in 1976, rapidly expanding thereafter
• Trendsetting policies, vanguard of major movements
•Durability, diversity, technology, safety and economical
•Hyundai Kia, GM Daewoo and Renault Samsung Motor
•7 of the world top 10 shipbuilders AND shipyards
•High value-added cruise ships and special oil
prospecting ships
•Hyundai, Samsung and Daewoo Heavy Industries
• GDP: US$ 1.1296 trillion
• Annual GDP Growth: 3.9%
• Inflation Rate: 1%
• Trade Surplus: US$ 926 million
MajorExports
25%
14%
10%9%
42% China
ASEAN
US
EU
Others
10%
Petrochemicals
9%
Semiconductors
9%
Machinery
9%
Automobiles
7%
Ships
7%
Steel
5%
LCD Devices
Export Partners
6th Largest Exporter
ComparativeAdvantages
R&D
• Invests heavily relative to
their income
• Growth in investment faster
than GDP growth rate
• Technological forefront and
keeping up with changes
• Value-for money
Educated Workforce
• Large emphasis on education
• Science, technological &
business
• 63% of 25-34 year-olds
complete tertiary education
• Industrial flexibility
• Low-cost, high quality
products
Financial Institution
• 10 banks in the top 50 safest
emerging market banks
• 3 banks in the world’s 50
safest banks
• Credible banking industries
• Safe and reliable conduit of
business transactions
PoliticalDevelopment
1945-
1948
1948-
1960
1960-
1961
1961-
1963
1963-
1972
1972-
1979
1979-
1987
1987-
present
day
First Republic
 Syngman Rhee
Second Republic
 Yun Bo-seon
Military rule
 MG Park Chung-hee
Third Republic
 Park Chung-hee
Fourth Republic
 Park Chung-hee
Fifth Republic
 Chun Doo-hwan
Sixth Republic
 Roh Tae-woo
 Kim Young-sam
 Kim Dae-jung
 Roh Moo-huyn
 Lee Myung-bak
 Park Geun-hye
 Military rule
 Liberal
 Conservative
US military
Administration
 Lt. Gen John R. Hodge
Politics&Business
• Increased deregulation and
decreased government
intervention
• Increased transparency
• Liberalization of foreign
exchange rate, FDI and
insurance
• Privatized most publicly owned
• bank
• Raised interest rates
• Abolished cap of aggregate FDI
• “Big Deals” approach
• Legalized lay-offs
• Increased cooperation with
Chaebols to reinforce autonomy
• Protected domestic industries
Control of financial sector and
government-business ties
• Adopted tight fiscal policy
• Increased efforts to distribute
resources to SME
• Reduced protectionism and
improved business environment
IMPLICATIONS
Growth in Chaebol companies
Growth in domestic companies and
shift to export-orientedPark Chun Hee
Chun Doo-hwan
IMPLICATIONS
Increased competitiveness
Growth in SME
Clamp down on Chaebol companies
Kim Young Sam
IMPLICATIONS
Rise in unemployment rates
Stronger Chaebol companies
Further increase in foreign capital
inflow
Kim Dae-jung
IMPLICATIONS
Increase in foreign capital flow
Rise in banks and financial
companies to handle foreign capital
RecentDevelopment
2.87
Veto point
Credible commitment
vs
decisiveness
Deregulation:
Negotiate new bilateral and multilateral FTA
Review economic regulations
Reduce reliance on Chaebol exports:
Increased funding for start ups
Foster Venture Capitalists
Opens up Korean market
to foreign firms
Nurture service sector
Increase number of
exporting firms (SME)
19th Assembly of South Korea
Culture&Business Etiquette
‘Ppalli Ppalli’ culture
• ‘Hurry, hurry’
• Time efficiency
Collectivism
• Harmony
• Protests
• Strikes
Kibun
• Pride, Face, Mood
• Politeness,
Consideration
Nunchi
• “Eye measure”
• Ability to read kibun
• Non-verbal cues
Hoesik
• Company dinners
• Hierarchical bonding
• “Rounds”
Drinking
• Posture
• Never pour for yourself
• Always fill empty cups
Society
• Influence of celebrities
• Flourishing advertising industry
The Celebrity Effect
• Entertainment Industry
• 2/3 of advertisements use
celebrities
IMPLICATIONS
• Importance of connections and
relationships
• Transparency issues
Nepotism
• 56% of workers hired
through personal
connections
• FM Nepotism Scandal
IMPLICATIONS
• Need for internet presence
• Communicating with consumers
• Telecommunication infrastructure
Connectivity & Internet
• Naver, ‘Cafe’s
• KakaoTalk, Naver Line
• 5G by 2020
IMPLICATIONS

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South Korea Presentation

  • 1. Poh Kian Yong Soh Hwa Jie Fion Wong
  • 2. • Population: ~50 million • Ethnically homogenous • Christianity (31.6%) , Buddhism (24.2%) • Confuscianism Geography&Demography • 8 distinct provinces • Seoul and South Gyoengsong the most developed • Mountainous, shortage of land • Among Russia, Japan and China
  • 3. Economy Electronics Automotive Ship-Building •TV, aircons, phones and hi-tech display •Mobile telecommunications taking the lead •Global leading manufacturer of LCD and plasma display •LG and Samsung •Started exporting in 1976, rapidly expanding thereafter • Trendsetting policies, vanguard of major movements •Durability, diversity, technology, safety and economical •Hyundai Kia, GM Daewoo and Renault Samsung Motor •7 of the world top 10 shipbuilders AND shipyards •High value-added cruise ships and special oil prospecting ships •Hyundai, Samsung and Daewoo Heavy Industries • GDP: US$ 1.1296 trillion • Annual GDP Growth: 3.9% • Inflation Rate: 1% • Trade Surplus: US$ 926 million
  • 5. ComparativeAdvantages R&D • Invests heavily relative to their income • Growth in investment faster than GDP growth rate • Technological forefront and keeping up with changes • Value-for money Educated Workforce • Large emphasis on education • Science, technological & business • 63% of 25-34 year-olds complete tertiary education • Industrial flexibility • Low-cost, high quality products Financial Institution • 10 banks in the top 50 safest emerging market banks • 3 banks in the world’s 50 safest banks • Credible banking industries • Safe and reliable conduit of business transactions
  • 6. PoliticalDevelopment 1945- 1948 1948- 1960 1960- 1961 1961- 1963 1963- 1972 1972- 1979 1979- 1987 1987- present day First Republic  Syngman Rhee Second Republic  Yun Bo-seon Military rule  MG Park Chung-hee Third Republic  Park Chung-hee Fourth Republic  Park Chung-hee Fifth Republic  Chun Doo-hwan Sixth Republic  Roh Tae-woo  Kim Young-sam  Kim Dae-jung  Roh Moo-huyn  Lee Myung-bak  Park Geun-hye  Military rule  Liberal  Conservative US military Administration  Lt. Gen John R. Hodge
  • 7. Politics&Business • Increased deregulation and decreased government intervention • Increased transparency • Liberalization of foreign exchange rate, FDI and insurance • Privatized most publicly owned • bank • Raised interest rates • Abolished cap of aggregate FDI • “Big Deals” approach • Legalized lay-offs • Increased cooperation with Chaebols to reinforce autonomy • Protected domestic industries Control of financial sector and government-business ties • Adopted tight fiscal policy • Increased efforts to distribute resources to SME • Reduced protectionism and improved business environment IMPLICATIONS Growth in Chaebol companies Growth in domestic companies and shift to export-orientedPark Chun Hee Chun Doo-hwan IMPLICATIONS Increased competitiveness Growth in SME Clamp down on Chaebol companies Kim Young Sam IMPLICATIONS Rise in unemployment rates Stronger Chaebol companies Further increase in foreign capital inflow Kim Dae-jung IMPLICATIONS Increase in foreign capital flow Rise in banks and financial companies to handle foreign capital
  • 8. RecentDevelopment 2.87 Veto point Credible commitment vs decisiveness Deregulation: Negotiate new bilateral and multilateral FTA Review economic regulations Reduce reliance on Chaebol exports: Increased funding for start ups Foster Venture Capitalists Opens up Korean market to foreign firms Nurture service sector Increase number of exporting firms (SME) 19th Assembly of South Korea
  • 9. Culture&Business Etiquette ‘Ppalli Ppalli’ culture • ‘Hurry, hurry’ • Time efficiency Collectivism • Harmony • Protests • Strikes Kibun • Pride, Face, Mood • Politeness, Consideration Nunchi • “Eye measure” • Ability to read kibun • Non-verbal cues Hoesik • Company dinners • Hierarchical bonding • “Rounds” Drinking • Posture • Never pour for yourself • Always fill empty cups
  • 10. Society • Influence of celebrities • Flourishing advertising industry The Celebrity Effect • Entertainment Industry • 2/3 of advertisements use celebrities IMPLICATIONS • Importance of connections and relationships • Transparency issues Nepotism • 56% of workers hired through personal connections • FM Nepotism Scandal IMPLICATIONS • Need for internet presence • Communicating with consumers • Telecommunication infrastructure Connectivity & Internet • Naver, ‘Cafe’s • KakaoTalk, Naver Line • 5G by 2020 IMPLICATIONS