The document describes a proposed mobile application called Joy-Bucket. It would have free and premium versions. The free version would include educational games to improve skills like observation, memory, and logical thinking. Users could connect to social media to challenge friends. The premium version would allow users to learn topics in more depth through videos and gain certifications by passing exams. It aims to empower students while also entertaining them. Revenue models include in-app purchases, advertising, and partnerships with online retailers and companies.
3. 1-REVENUE
LET US SEE HOW MOBILE APPS MAKE MONEY IN MARKET
HERE ARE SEVEN MAJOR WAYS OF THEM
1. FREE VERSION & PAID VERSION OF THE APP.
2. IN APP PURCHASES
3. FUNDING FROM INVESTORS
4. DONATIONS
5. SELL OFF THE APP
6. SELL DATA GENERATED BY THE APP
7. PARTNERSHIPS/ MERCHANDISING
4. 1. FREE VERSION & PAID VERSION OF THE APP.
DEVELOPERS CREATE A FREE VERSION OF THE APP WITH BASIC
FEATURES. ONCE USERS HAVE AN HANG OF THE APP,
THEY CAN UPDATE TO THE PAID/PREMIUM VERSION
OF THE APP WHICH HAS MORE ADVANCED FEATURES.
2. IN APP PURCHASES
LET USERS DOWNLOAD THE APP FOR FREE, BUT HAVE
UNLOCKABLE ,
GAME COINS,
ADDITIONAL LEVELS ETC.
BY PAYING VIA IN APP PURCHASES. E.G. CANDY
CRUSH SAGA.
5. 3. FUNDING FROM INVESTORS
1. FIND AND CONVINCE TYCOONS TO INVEST IN YOUR APP IN
RETURN OF OWNERSHIP/ SHARES IN YOUR APP.
2. EXCELLENT IDEAS WITH RIGHT PEOPLE AROUND TO
EXECUTE THEM DO NOT HAVE A LOT OF TROUBLE IN
FINDING INVESTORS FOR THEIR APP.
E.G. WHATSAPP HAD MANY ROUNDS OF FUNDING IN
ITS EARLY STAGES.
4.DONATIONS
HAVE A "DONATE" BUTTON SOMEWHERE IN THE APP.
ITS NOT SURPRISING THAT FREQUENT USERS OF AN APP,
WHO FIND THE APP A GOOD UTILITY END UP MAKING
DONATIONS.
6. 5. SELL OFF THE APP
1. BUILD BOTH A QUALITY APP AND A GOOD USER BASE.
2. THERE ARE A LOT OF BIG PLAYERS OUT THERE WHICH ARE READY TO POUNCE
ON THE OPPORTUNITY OF ACQUIRING NOT ONLY ESTABLISHED APPS,
3. BUT ALSO PROMISING APPS. SUCH ACQUISITIONS TAKE PLACE FOR REASONS
LIKE ELIMINATION COMPETITION BY ACQUISITION.
7. 6. SELL DATA GENERATED BY THE APP
DATA GENERATED BY AN APP WITH A LARGE USER BASE CAN BE GOLD
DUST.
FROM MARKETING COMPANIES WHICH MIGHT BE INTERESTED IN USERS
EMAILS, TO ANALYTICS COMPANIES WHICH WILL BE INTERESTED IN ANY OTHER
STATS/ TRENDS THEY CAN MAKE YOU OF.
BUT THIS MAY DISTURB USER PRIVACY.
THIS WAY IS NOT MUCH PREFERRED
8. 7. PARTNERSHIPS/ MERCHANDISING
THE EXACT EXECUTION OF THIS METHOD
WILL VARY FROM APP TO APP. AN EXAMPLE CAN
BE, AN APP OFFERING POINTS TO USERS FOR
USING THE APP (POINTS CAN BE AWARDED ON
USING SOME FEATURE, ETC.)
• THE APP CAN HAVE TIE UPS WITH E-COMMERCE
COMPANIES WHOSE PRODUCTS USERS CAN
PURCHASE BE REDEEMING THE POINTS THEY
HAVE GAINED VIA THE APP.
• THIS IS WAY THAT IS BEST PREFERRED FOR OUR
JOY BUCKET, AND EXPLAINED IN FURTHER
10. 2.1 MARKET NATURE
MOSTDOWNLOADEDAPPS(TOP-7)
7.HYPER :-
A BEAUTIFUL, DAILY CURATED VIDEO MAGAZINE FOR THE IPAD , IT'S UPDATED EVERY DAY BUT YOU
CAN ALWAYS GO BACK A FEW DAYS TO CHECK DIFFERENT CONTENT.
6.PERISCOPE :-
EASILY BROADCAST LIVE VIDEO TO ANYONE IN THE WORLD WITH PERISCOPE, YOU'RE EXPLORING THE
WORLD THROUGH SOMEONE ELSE'S EYES
A SMARTPHONE WITH A DATA CONNECTION IS ALL YOU NEED AND YOU CAN BROADCAST (AND
INTERACT WITH) AS MANY PEOPLE AS YOU LIKE
5.GOOGLE CARDBOARD
THE APP THAT HELPED MAKE VR A MASS-MARKET PHENOMENON IT USED TO BE THAT FOR VIRTUAL
REALITY, YOU NEEDED A HIGH-END COMPUTER AND EXPENSIVE DIGITAL GLASSES.
11. 4.ASPHALT NITRO
A 25MB CAR RACING GAME WITH GREAT GRAPHICS AND MULTI-PLAYER SUPPORT GAMELOFT'S
ASPHALT SERIES OF GAMES HAVE ALWAYS BEEN LOVED FOR THEIR GRAPHICS AND GAMEPLAY.
3.TRUEMESSENGER
AN ANDROID-ONLY APP THAT AUTOMATICALLY KEEPS SPAM SMS AT BAY SMS SPAM IS
INCREASING DAY BY DAY AND EVEN BEING REGISTERED ON THE DND LIST DOES NOT HELP.
WITH THE FREE TRUEMESSENGER AS YOUR DEFAULT SMS APP YOU CAN GET RID OF SPAM.
2.INSHORTS
YOU CAN SAVE YOURSELF A LOT OF TIME WITH THE INSHORTS APP - IT SHOWS A CURATED NEWS
FEED OF TOP STORIES FROM AROUND THE WORLD AND EACH STORY IS WRITTEN IN 60 WORDS OR
LESS FOR A QUICK READ.
12. 1.INSTAGRAM
INSTAGRAM IS ONE OF THE MOST POPULAR PHOTO SHARING SOCIAL NETWORK TODAY AND THEY
HAVE LAUNCHED THREE NEW COMPANION APPS IN 2015 FOR EFFECTS.
ALL THE ABOVE ARE THE MOST POPULAR APPS AND DOWNLOADED APPS IN 2015
GMAIL., GOOGLE DRIVE., EVERNOTE., POCKET., SWIFT KEY., PUSHBULLET., DOBE
LIGHTROOM., TRELLO., GOOGLE NOW LAUNCHER
14. TOP MOST POPULAR APPS HAS VIDEOS , NEWS AND GAMING APPS AND FINALLY SOCIAL MEDIA
SO WE ARE GOING TO USE ALL THE FEATURE OF CONNECTING TO SOCIAL MEDIA (CONNECTING
TO KNOWN AND NEW ONE), GAMES AND VIDEO WATCHING IN OUR APPLICATION
15. 2.3-TARGET CUSTOMER
• INDIA IS BIG MARKET FOR APP USER
• JOY BUCKET IS AN ENTERTAINMENT AND EMPOWERMENT
APPLICATION
• OUR TARGET CUSTOMERS ARE YOUTH IN FREE VERSION
• AND IN PREMIUM VERSION OUR TARGET CUSTOMERS
OFFERING THEM TO LEARN THEIR INTERESTED FIELD
SOME OF THE SIMILAR APPS AS 10 MILLION USERS MOST OF
THEM ARE FROM STUDENT AGE GROUP
OUR FURTHER PROMOTIONS AND ENCOURAGEMENT WILL BE
FROM HERE
17. 3.1-FREE VERSION
IN FREE VERSION WE PROVIDE GAMES BY WHICH IT PROVIDE EMPOWERMENT AND
CONTAIN 3 GAMES WHICH WILL BE RELEASED IN SERIES OF UPDATES IN APP
THIS CONTAIN SERIES OF GAMES
1. FIND THE HIDDEN THING- THIS IMPROVES OBSERVATION SKILLS.
2. BRAIN PATTERN- THIS COULD IMPROVES MIND MEMORY.
3. LOGICAL PUZZLES- LEARNING FROM DIFFERENT SOURCES AND THINKING.
18. 3.a-Find the hidden object .
• IN THIS SOME HIDDEN OBJECTS FROM THE IMAGE HAVE TO BE FIND IN A CERTAIN
TIME
• ONE FIND FIRST GET MORE REWARDS OF POINTS
• THIS CAN BE PLAYED ONLINE AND OFFLINE
20. 3.b-Brain pattern
• THIS IS THE GAMING THAT IMPROVES PEOPLE MEMORY POWER
• THAT IS IT SHOWS SOME PATTERN AND IN A SHORT, THAT HAVE
TO BE TRACK AND RE-IDENTIFY THE PATTERN
• BY THIS THEIR MEMORY IS IMPROVED
• ONE CAN CHALLENGE THEIR FRIENDS BY CREATING OWN PATTERN
21. 3.B-BRAIN PATTERN
• WHEN CUSTOMERS
WANT TO
CHALLENGE THEIR
FRIENDS THEY CAN
MAKE THEIR OWN
PATTERN
• AS SHOWN IN FIGURE
THEY HAVE TO MAKE
PATTERN FROM THEY
22. 3.C-PUZZLES AND CHALLENGES
THESE ARE THE PUZZLES ARE MAINLY TWO TYPES
1. LOGICAL
THAT MAKE ONE TO THINK OUT OF THE BOX
THIS MAY BE FROM PICTURE, VIDEO OR IN WORD FORM
2. PUZZLES ON DIFFERENT TOPICS
THEY CAN SELECT THE TOPIC OF INTEREST
IF THEY DON’T HAVE MUCH KNOWLEDGE USER CAN LEARN FROM DIFFERENT SOURCE
THAT ARE PROVIDED
24. 3.C-PUZZLES AND CHALLENGES
B-KNOWLEDGE PUZZLES
• APART FROM FUN USERS CAN LEARN THE
OTHER INFORMATION ON THEIR FIELD OF
INTEREST
• AND CAN GET THE PRESENT NEWS FROM
VERY BEGINNING TO PRESENT TREND
25. 3.2-FEATURES
• THEY COULD CHALLENGE THEIR FRIENDS AND WINNER GETS
COUPONS
• BY CONNECTING TO SOCIAL MEDIA (FACEBOOK) THEY CAN
CHALLENGE THEIR FRIENDS
• BY THIS APP GET PROMOTED, BY WORD OF MOUTH OF USERS
• THEY CAN KNOW MORE INFO FROM GIVEN LINKS WHICH MAY
REDIRECT TO BLOGS (BLOGS CAN BE FROM QUORA, OTHER
NEWS STRANDED SITE)
27. 3.3 FEEDBACK
• ALWAYS THEY NEED TO KNOW CUSTOMER NEEDS
• IN CASE OF 3RD UPDATE (QUIZZES AND
CHALLENGES ) WE NEED THEIR FEED
BACK
• INFORMATION NEED TO BE DESIGN FROM
CUSTOMER REQUIREMENTS, SO FEEDBACK IS A
KEY FACTOR
• REGARDING THE USAGE OF COUPONS THAT
MOSTLY DEPEND ON THEIR EXPECTATION
• WE DON’T TAKE IT AS A SIMPLE BUT WE TAKE
THEIR NOTE EITHER THROUGH APP OR BY
INTERACTING DIRECTLY TO CUSTOMERS
29. 4.1-PROMOTIONS
• APP IS INTRODUCED TO CERTAIN AREA AND STUDENTS
GROUPS, WHICH IS TO GET LARGE PEOPLE IN SMALL
TIME
• BASIC PROMOTION STRATEGY BY WORD OF MOUTH OF
USER
• WHEN THEY INTRODUCE AND REFER THEIR FRIEND
THEY GET REWARD COUPONS
• WHEN THEY WIN OR PLAY THEY GET COUPONS AS
REWARD
NOTE:- *THESE ARE NOT FOR DISCOUNTS* &
*ALL COUPONS HAVE EQUAL VALUE*
31. 4.2-REWARD
COUPONS GAINED BY THE USERS CAN BE USED IN REALITY
THEY CAN BUY THING FROM CERTAIN ONLINE RETAIL STORES
(CHANNEL :- HOW WILL BE OUR BRAND PATTERN O
ONLINE RETAIL)
THEY CAN GET A T-SHIRT FOR FIRST REACHING CERTAIN
LEVEL
T-SHIRT WILL BE DESIGN WITH “JOY-BUCKET AND USER NAME
BOTH WRITTEN ON IT.
WRITTEN ON THIS COULD PROMOTE IN MASS AUDIENCE
32. 4.3-COMPETITION
THERE WERE SOME APPS RELAVENT TO THIS BUT POINT OF
DIFFERENCE IS …
1. THEY USE LIMITED OBJECTS AND QUESTIONS
2. THEY WOUNT LET TO CONNECT TO SOCIAL MEDIA OR
THEIR FRIENDS
3. THEY WONT OFFER COUPONS, WHICH CAN BE USED I
REALITY
4. COINS OR POINTS ACHIEVED CAN NOT BE USED IN
REALITY
5. EITHER ONLINE OR OFFLINE ONLY, DOESN’T MATCH
INDIAN PATTERN
34. 5-PREMIUM VERSION-INTRODUCTION
As said before our target audience college students
Here there is need for practical application of their academic
video sharing and video watching has strong impact in mobile
users
35. 5-PREMIUM VERSION
BY THE TIME WE RELEASE OUR PREMIUM VERSION WE EXPECT EFFECTIVE
CUSTOMERS AND BRAND EQUITY IN MARKET .
• PREMIUM VERSION PROVIDE ADVANCE GAMING AND LEARNING
• HERE THEY CAN LEARN THEIR INTERESTED TOPICS
• MECHANICAL APPLICATIONS
• INTERNET OF THING
• COMPUTER APPLICATIONS
• AGRICULTURE- ORGANIC FORMS
• HEALTH AND FITNESS
36. 5.1-WHAT DOES THIS GIVE
POINT OF PURCHASE
• BASIC DOCUMENTS – STUDY MARTIAL
• LATEST UPDATES ON THE TOPIC- LINKS FROM QUORA, NEW YORK TIMES OTHER
SITES
• VIDEOS- FROM PROFESSIONALS
• DIRECT CONTACT ON THE PROFESSIONALS
• REWARDS ON NEW INVENTION FROM THE USERS ARE GREATLY REWARDED
• EVERY ONE WILL UPLOAD THEIR VIDEO ON THEIR TIMELINE
• MOST LIKED VIDEO AND UNIQUE INVENTION IS GREATLY REWARDED
37. 5.2-PREMIUM VERSION- PHASE 2
• THEY COULD LEARN THROUGH VIDEOS
• THEY CAN MAKE VIDEOS OF PRACTICAL THAT THEY HAVE LEARN AND DONE
• MORE UP VOTED TECHNICAL VIDEOS ADD VALUE TO THEIR PROFILE
• ONCE THEY COMPLETE A COURSE THEY CAN TAKE A EXAM TO GET CERTIFY
38. 1).HERE IS A TECHNICAL VIDEO WHICH CAN BE
TRY AT HOME
2)ONCE THE INTERESTED USER TAKE THE
COURSE THEY MAKE THE PRACTICAL
APPLICATION
3)THEN THEY CAN UPLOAD THEIR APPLICATION
ON OUR SITE/ APP
4)OTHERS USERS CAN SIMPLE ENJOY NEW
INVENTION ON VIDEOS
HTTPS://YOUTU.BE/I9TD5UMB_VQ
39. 5.3-PREMIUM VERSION- PHASE 3
• IN FINAL LEVEL THEY CAN HAVE FUN OF WATCHING NEW INVENTIONS
• LATEST PRODUCTS IN MARKET (BY THIS WE CAN SELL ADDS)
• WHEN A COMPANY WANTS SOME NEW DESIGNER THEY CAN PROPOSE FOR IT
• UNDER GRADUATE STUDENTS CAN GIVE THEIR MODEL, IF THAT FITS TO
COMPANY THEY CAN BUY IT OR RECRUIT HIM
• BY THIS STUDENT PROFILE CAN BE IMPROVED
41. 6.1-BENEFITS
AS SAID BEFORE
1. COUPONS- THIS CAN USE FURTHER USED TO BUY THINGS
2. CUSTOMERS CAN BUY THINGS THROUGH ON-RETAILERS
MORE OVER
• PREMIUM VERSION FINAL VERSION WILL BE PLATFORM FOR COMPANIES
AND SKILLED CUSTOMERS
• GETTING INTO PREMIUM VERSION NEED TO SPEND 5 -8 $
• IN PREMIUM THEY CAN TAKE-UP COURSE USING COUPONS ACHIEVED OR
BY PAYMENT
42. 6.2-SUPPORT
• THIS IS POSSIBLE BY MAKING ANY ON-LINE RETAILERS BRAND PARTNERS AND
CREATING REVENUE FROM FOLLOWING FACTORS
1 ) NUMBER OF ACTIVE USERS IN A MONTH
2) AD FREQUENCY
3) AVERAGE NUMBER OF SHOWN ADS TO SINGLE USER IN THAT MONTH
4) ECPM - PRICE YOU WILL BE PAID FOR 1,000 SHOWN ADS
44. 6.3-HOW THIS IS GOING TO
WORK
1 ) NUMBER OF ACTIVE USERS IN A MONTH - THE HIGHER RETENTION RATE YOUR
APP HAS, THE HIGHER NUMBER OF MONTHLY ACTIVE USERS IN APRIL YOU WILL
HAVE. LET'S SAY YOUR APP IS PRETTY ENGAGING AND HAS 50% RETENTION RATE,
MEANING THAT YOU WILL HAVE 50,000 ACTIVE USERS FOR THAT PERIOD
2) AD FREQUENCY - HIGHER FREQUENCY RATE WILL BRING YOU HIGHER REVENUE
IN THE BEGINNING BUT WILL HAVE BAD IMPACT ON YOUR RETENTION RATE AS
THAT YOU WILL MOST LIKELY:
- ANNOY YOUR USER
- PUSH THEM AWAY FROM YOUR APP TO OTHER APPS THAT ARE ADVERTISING
WITHIN YOURS
45. 6.3-HOW THIS IS GOING TO WORK
• 3) AVERAGE NUMBER OF SHOWN ADS TO SINGLE USER IN THAT MONTH - LET'S
ASSUME YOU FOUND BALANCE HERE AND YOU SHOW 3 ADS ON AVERAGE TO
SINGLE ACTIVE USER.
4) ECPM - PRICE YOU WILL BE PAID FOR 1,000 SHOWN ADS - ECPM IS NOT
STATIC, TI VARIES A LOT, BUT LET'S ASSUME YOUR AVERAGE ECPM WILL BE $3.5
HAVING IN MIND ABOVE NUMBERS IN APRIL YOU WILL GENERATE $525.
50,000 USERS * 3 ADS ON AVERAGE = 150,000 IMPRESSIONS
150,000*3,5/1000= $525
46. 6.4-MNC AND BRAND PARTNERS
• WE CAN MAKE BRAND PARTNERS, MNC AND ONLINE-
RETAILERS
• WHERE USERS CAN BUY THING IN THEM, ONLY ONE
RETAIL STORE WILL PROVIDE SHIPPING
• BY THIS THAT COMPANY ALSO GET PROMOTED AND
GIVES US SPECIAL OFFERS
• COMPANIES COULD GET EFFECTIVE WORKING PEOPLE
THROUGH THEIR PROFILE ON US.
• COMPANY CAN TRAIN CODERS AND TECHNICIANS, AT
SAME TIME THEIR PROFILE WILL BE IMPROVED
47. TECHNICAL-SUPPORTERS
WE SEEK SUPPORT FROM THESE
E- STORES:-AMAZON/ MANTRA
KNOWLEDGE STORE:- NEW YORK TIMES/ INSIDER/ QUORA
TRAINING SYSTEM OR PROFESSIONALS :- COURSERA/ GOOGLE BLOGS/
TRAINEES
` VIDEO MAKING SOFTWARE :- TECHNICAL VIDEOS FROM TECHNICAL
CHANNELS
MNC WHICH COULD PROVIDE JOB PORTFOLIO AND CAN TAKE SURVECES
