The document discusses how base stations are at the forefront of green telecom initiatives due to their large numbers and impact. While energy efficiency is important, there are limits to improving the efficiency of power amplifiers alone. Alternative approaches like using renewable energy sources, innovative siting practices, and network architectures can help reduce the carbon footprint. For base station buyers, factors like evolving energy costs, regulations, and consumer sentiment must be considered when forecasting and evaluating green options. The definition of "green" also merits reexamination in terms balancing environmental aspirations with market realities. Competitive intelligence from sources like Current Analysis can help level the playing field and enable improved competitive responses.

1. Base Stations: The Forefront of Green Telecom Peter Jarich Research Director, Wireless & Converged Core Current Analysis, Inc. December 5, 2008

3. Event Intelligence Reports including analytical recommendations

4. Company Assessments including strengths and weaknesses

5. Market Assessments including key short- and long-term drivers

6. Also available with most modules are premium-level services including Product Assessments and Solution Assessments

7. Current Analysis: Who Do We Sell Into – Who Do We Serve? 3 Anticipating competitive threats Managing strategic issues Searching for competitive events and information Sharing competitive intelligence with field teams Preventing churn & managing customer sat Create products that are better than the competition Manage differentiation through pricing, promotion, & placement Increase market exposure and understanding of competitive differentiators Ensure consistent messaging Sensing competitive presence in the market Outselling with value props, features, and price Planting “landmines”

9. Avoid confusion by establishing clear and consistent market definitions

10. Increase awareness of key competitors and their relative market rankings

11. Reduce time searching for related intelligence and market assessmentsQuickly jump to related intelligence reports, and compare competitive offerings. Current Analysis:Who Do We Sell Into – Who Do We Serve? Market Review provides the latest information how the product is doing in the market. 4

13. Gain awareness of key competitors and their relative positions

14. Stay informed of recent competitor activitiesLinks to the most recent Intelligence Reports related to the company Current Analysis:Who Do We Sell Into – Who Do We Serve? Quickly jump to related product assessments, and market information. Analytical assessment of the company’s Strengths, Weaknesses, Market/Sales Strategy, and Recommended Competitive Actions 5

16. Stay informed of recent market developments and product enhancements

17. Compete more effectively by understanding buying criteria

18. Improve messaging by understanding how to attack and defend against competitive positioningView detailed buying criteria across several categories including price, functionality, availability, deployment, and more. Point and Counterpoint arguments to understand how to position against or defend from competitors. Study relevant product metrics and recent enhancements 6

20. Understand how these events specifically impact your business

21. Helps you determine how to respond to the event

22. Gives you valuable insight on how your competitors will respond to the eventQuickly jump to related intelligence reports, and assessments on the companies, markets, and products mentioned in the report. View analyst perspectives of the event, including market impact, vendor importance, and competitive concerns. 7

23. Agenda:What Will We Be Talking About? What Is Green? impact on climate energy efficiency manufacturing practices corporate practices What Does The Base Station Mean To Green? deployment magnitude service success service barriers efficiency improvements the alternatives 8 Is It All About Energy Efficiency? the limits of PA efficiency the alternatives siting powering architectures What Does Green Mean To Base Station Buyers? forecasting exercises: alternative power regulation consumer sentiment revisiting the definition Conclusions

24. What Is Green?in general… 9

25. What Is Green?in telecom… 10

26. What Does The Base Station Mean To Green?BTS & carbon impact… 11 =

27. What Does The Base Station Mean To Green?service success = lots of BTS… Source: ITU

28. What Does The Base Station Mean To Green:lots of BTS = major impact… 13 4M+ X

29. What Does The Base Station Mean To Green?not many alternatives…

30. Is It All About Energy Efficiency?limits of PA efficiency… ~50% (?)

31. Is It All About Energy Efficiency?alternative powering…

32. Is It All About Energy Efficiency?alternative siting…

33. Is It All About Energy Efficiency?alternative backup… VS.

34. Is It All About Energy Efficiency?alternative architectures… RRU MSC RNC SGSN

35. Is It All About Energy Efficiency?alternative operations… +

36. What Does Green Mean to Base Station Buyers?forecasting: impact of energy costs 21 lots service costs service revenues something to explain to shareholders none yesterday tomorrow Source: Current Analysis, Fictional Figures for Illustrative Purposes Only

37. What Does Green Mean to Base Station Buyers?forecasting: base station powering 22 lots none yesterday tomorrow Source: Current Analysis, Fictional Figures for Illustrative Purposes Only

38. What Does Green Mean to Base Station Buyers?forecasting: regulation and public sentiment 23 …an estimated $500 billion is predicted to be spent by green consumers in 2008. Not to mention that 80% of consumers are more willing to do business with green companies… --- Penn, Schoe & Berland …68% of consumers agree they “like to do business with companies that are environmentally responsible”… … latent market potential of $104 Billion per year for green products… --- Rockbridge Research

39. What Does Green Mean to Base Station Buyers?evaluating the options 24 VS.

40. What Does Green Mean to Base Station Buyers?making the comparisons 25 VS.

41. What Does Green Mean to Base Station Buyers?revisiting the definition – symptom vs. spirit 26

42. Conclusions:What Does This All Mean? Wireless Success vs. Carbon Footprint Power Efficiency vs. Efficient Networks Green Aspirations vs. Market Realities network costs regulations public sentiment Green Practices vs. Green Marketing New Starch vs. Old Shirt Apples vs. Oranges 27

43. 28 Competitive Intelligence levels the playing field… Competitive Response enables you to Win. Current Analysis is the only competitive research firm that provides solutions to improve your company’sCompetitive Response