The document summarizes information about the EU Sustainable Energy Week (EUSEW) conference to be held from June 24-28, 2013. It provides an overview of the 2012 event results and objectives for 2013. The 2013 event will include a High Level Policy Conference, Energy Days across Europe, and Sustainable Energy Awards. Organizers are encouraged to register events and participants online. Support for event organizers includes communication tools, an online platform, and promotional materials.

1. EU SUSTAINABLE
ENERGY WEEK
24-28 JUNE 2013
First Coordination
Meeting
29 January 2013
Energy

2. Welcome
William Gillett
Head of Unit IEE – Renewable Energy
Executive Agency for Competitiveness and
Innovation (EACI)
2

3. Introduction
Roderic van Voorst
European Commission
DG Energy
3

4. EUSEW overview:
2012 results and 2013 objectives
Andrea Pascal
Head of Sector Communication
EACI
4

5. High Level Policy Conference (HLPC) 2012
• 29 events
• 3.770 attendees
• Side events:
– Strawberry Tree
– Clean Mob
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6. EUSEW 2012: Energy Days in Brussels
• 143 events
• 60% newcomers
• Media mentions reaching 74 mil. people across
Europe
EUSEW 2012: Energy Days outside Brussels
• 877 events
• 48 countries on four continents (Europe, Asia,
America, Africa)
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7. 1200
Total EUSEW events 1020
1000
800
720
600
400
328
200
148
73
40
1
0
2006 2007 2008 2009 2010 2011 2012
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8. AWARDS 2012:
• + 300 projects (SEE & ManagEnergy);
• SEE & ManagEnergy Awards are complementary schemes with a
common goal: to provide recognition and communication support
to best in class projects;
• Type and % of involved stakeholders;
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9. What's new in EUSEW 2013?
•Merger with ManagEnergy Award
•New EUSEW website
•Call for events - High Level Policy Conference
(HLPC)
•Energy Days management
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10. Communication support
Alessandra Pertot, EACI
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11. New EUSEW website www.eusew.eu
• New design
• Improved navigation
• Registration for High Level Policy Conference
events and all Energy Days
• Easy registration system for participants
• Improved search
• Social media sharing options
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12. Promotional tools
• Downloadable online tools available as of Feb:
– EUSEW (customisable) poster
– EUSEW flyer
– EUSEW logo
– EUSEW PPT presentation template
– Templates for media work
– Guidelines for Organisers
• Promo tools for Energy Days Organisers in Brussels:
– Bags with a pen, notepad, Post-its, a flyer and the
conference programme for distribution to participants
– Posters to hang at the Organiser's venue location
12

13. Media Relations – 2012 achievements
• More than 55 journalists on site in Brussels
• More than 140 media mentions in total
• Around 74 million people reached with media
activities
13

14. Media event 2012: pictures and coverage
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15. Media Relations – 2013 priorities
• Targeted media relations
• Media mentions in quality media
• Public call for media event
• Online media toolkit for Energy Day Organisers
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16. Social Media
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17. EU SUSTAINABLE
ENERGY WEEK
24-28 JUNE 2013
High Level Policy
Conference
Energy

18. High Level Policy Conference
•3-day event: 25-27 June 2013
•Around 40 conferences
in two buildings
•Up to 5.000 participants
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19. Who can apply?
Actors representing EU institutions, including
inter-institutional bodies
External stakeholders:
1. Organisations that benefit from a
widespread network of contacts in Brussels and
across Europe.
2. Organisations that are contributing to the
development of sustainable energy in Europe.
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20. Who can apply?
3. Organisations that have a proven track record in their field
of work.
4. Single companies are only eligible if they are represented
through an industry association as the main organiser of
an event.
5. Representations of national, regional or local authorities
are only eligible if they are represented through a network
as the main organiser of an event.
6. Stakeholders who are planning to organise additional
activities during EUSEW will be especially considered.
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21. How to apply
Online registration system
via http://www.eusew.eu/energy-days/high-level-
policy-conference
DEADLINE: 28 February 2013
Need assistance?
ilka.neumann@eusew.eu +32 2 340 30 67
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22. HLPC – Equipment of conference rooms
Charlemagne
•Beamer, screen, PC, fixed microphones, plugs
•Internet
•Table for brochures at the entrance of each room
•One panel for posters provided; feel free to bring roll-ups
•You will receive a floor plan
Committee of the Regions
•Beamer, screen, PC, fixed microphones, plugs
•Internet
•Table for brochures at the entrance of each room
•Feel free to bring roll-ups
•You will receive a floor plan
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23. Registration
ALL HLPC event organisers must register their
participants via EUSEW online registration system
Interpretation
Maximum three languages
Working hours (no flexibility):
9.00-13.00
14.30-18.30
Send presentations one week prior to EUSEW
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24. Catering
8.30- 9.00 Welcome coffee
10.45-11.15 Coffee break
13.00-14.30 Lunch buffet
15.45-16.15 Coffee break
No private receptions will be possible inside the
Charlemagne and CoR buildings.
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25. VIPs
If you expect a VIP, please let us know!
ilka.neumann@eusew.eu
Webstreaming
No webstreaming foreseen, but event organisers
are invited to bring their own equipment.
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26. EU SUSTAINABLE
ENERGY WEEK
24-28 JUNE 2013
Energy Days
Energy

27. Why take part?
1. European Movement
2. EUSEW online platform
3. European media focus on sustainable energy
27

28. How to take part?
• Organise an event!
– All formats are accepted
– Register your event online
– Promote your event with your communication channels
– Use EUSEW social media
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29. How do we support you? (1)
• Communication support
– Attractiveness
– Attendance
– Media coverage
– Social media
• Networking
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30. How do we support you? (2)
• Online platform
– Attendees management
– Online programme
– Paper-based programme for Brussels
• Promotional tools & badges (Brussels)
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31. What’s new in 2013
• Website
– Registration form
– Publication
– Search engine
• Attendees management > not only Brussels!
• Deadline for Energy Days registration: 10 June 2013
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32. Help us maximise the impact of EUSEW !
• Share your outcome with the EUSEW secretariat
– energydays@eusew.eu
• Get involved in social media actions
– http://twitter.com/euenergyweek
– http://facebook.com/euenergyweek
• Enhance the visibility of your event
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33. EU SUSTAINABLE
ENERGY WEEK
24-28 JUNE 2013
Awards
Energy

34. AWARDS:
Why Take Part?
• Institutional Recognition
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35. AWARDS:
Why Take Part?
• Promotion & Visibility
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36. AWARDS:
Why Take Part?
• Media Exposure
Non exclusive list
of media having
covered EUSEW
http://www.bbc.co.uk/news/tech
nology-13805010
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37. AWARDS: ELIGIBILITY CRITERIA
• EE, RES & Clean Mobility Projects
• Public & Private actors from EU 27, Norway,
Iceland, Liechtenstein and FYRM
• Proven results contributing to 2020 objectives
• Products and R&D projects are not eligible
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38. AWARDS: CATEGORIES
• Living: EE in new and existing building stocks
• Communicating: awareness raising actions
• Consuming: reducing energy consumption
• Learning: educational and capacity building actions
• Travelling: sustainable modes of transport
• ManagEnergy: public authorities & energy agencies only
(local/regional)
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39. AWARDS: ASSESSMENT CRITERIA
• Project Impact/ Contribution to the 2020 objectives
(10 points)
• Transferability / Replication potential (10 points)
• Best in class project (10 points)
• Social and political acceptance and sustainability of the
solutions developed (10 points)
• Communciation/ Media value (10 points)
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40. AWARDS: HOW TO APPLY ?
• 1. Go to
www.eusew.eu/awards-competition
• 2. Sign in or create an account
• 3. Five Step Application Form
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41. AWARDS: TIMELINE
• Deadline: 8 March 2013
• Evaluation & Selection of Nominees: ongoing – 12/04
• Contacting Nominees: 15-17/04
• Multi-channel promotion of Nominees: 18/04 – 25/06
• Jury Evaluation & Selection of Winners: 24/04 – 07/05
• Winners Audiovisual Production: 07/05 – 25/06
• Awards Ceremony: Tuesday 25 June 2013
• Contact: David Crous Duran dc@eusew.eu +32 2 340 30 68
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42. 42

43. Thank you for your attention!
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