How to be ineffective on social media, miss opportunities, fail on building trust and completely ignore what your customers are telling.

1. Ryan Vannin
dislike!
(or how to be ineffective on social media)

2. let’s get social

3. join the
global Cocktail Party

4. you might meet
some nice people...
(everybody loves great storytellers!)

5. ...and people who
bore you to death

6. many companies
act the same!
(nobody loves the sales guy!)

7. why dislike?

9. the world is changing

10. are you scared?

11. in or out
(no compromises!)

12. should you care?

13. yes!

14. social media: a global
cocktail party

15. 2 BILLION people
hang out everyday
(almost 1/3 of the Earth population)

16. not joining =
missing opportunity

17. reach more people

18. faster easier cheaper

19. to engage with to reach to promote
clients new leads your brand

20. brand awareness

21. 58% of active users
follow a brand
(and loyal customers promote your business)

22. Users talk

23. with or without you!

24. protecting you in sharing their
hard times experience

25. Welcome the
“like” strategy

26. l = listen

27. learn to listen:
IBM
l = listen

28. the perfect
target audience
l = listen

29. it’s not about you,
it’s about them
l = listen

30. again... listen:
Irena Vaksman DDS
l = listen

31. i = interact & engage

32. invite customers to
become your fans
i = interact & engage

33. +fans = +views =
+potential customers
i = interact & engage

34. engage customers
i = interact & engage

35. be open for critics
i = interact & engage

36. united breaks guitars:
dave carroll
i = interact & engage

37. be authentic to
build trust
i = interact & engage

38. don’t be shy: it’s a
conversation!
i = interact & engage

39. k = keep doing it

40. listen (again) and ask
a lot of questions
k = keep doing it

41. we do
?
hat can
w
b etter?
wh at was your
best experience
with us?
what
our r do yo
offer ecent u think
/ad... prom of
? otion
/
k = keep doing it

42. crowdsourcing = can
you help us?
k = keep doing it

43. 99designs, quirky,
odesk, atizo...
k = keep doing it

44. keep it simple
kk==keep doing itit
keep doing

45. e = excite

46. surprise your
audience
e = excite

47. don’t sell
e = excite

48. entertain:
jimmy choo
e = excite

49. provide value for
free (yes, free!)
e = excite

50. share
e = excite

51. try something new
e = excite

52. what’s your story?
e = excite

53. nice! but... why it’s
not working for me?

54. mistakes

55. thinking short-term
mistakes

56. not listening
mistakes

57. not making it
relevant
mistakes

58. underestimate
efforts
mistakes

59. not engaging
mistakes

60. conclusions

61. thank you!
...and now join the
conversation
http://plastical.com
ryan@plastical.com