Does the success of your business depend on users frequently interacting with your software, ecommerce store, mobile apps, self-service portal, website, intranet or reporting tools?

1. USER EXPERIENCE EXPERTISE
FOR BUSINESS APPLICATIONS
HOW SKYRON CAN HELP YOU CREATE BETTER SOFTWARE, E-COMMERCE STORES,
MOBILE APPS, WEBSITES, INTRANETS, SELF-SERVICE PORTALS AND REPORTING TOOLS

2. IT’S NOT WHAT THE SOFTWARE DOES
IT’S WHAT THE USER DOES
Hugh MacLead

3. Does the success of your business
depend on users frequently interacting
with your software, e-commerce store,
mobile apps, self-service portal,
website, intranet or reporting tools?
WHY YOU SHOULD YOU BE INTERESTED IN USER EXPERIENCE

4. Bad User Experience (UX) limits your
control over the outcome of your
users’ digital interactions with your
business and it can cost you productivity,
operational efficiency, user satisfaction,
retention and sales.
WHY YOU SHOULD YOU BE INTERESTED IN USER EXPERIENCE

5. Good UX makes your digital offering
more useful and usable and puts you
in the driving seat to guide your users
through interactions that are valuable,
enjoyable, memorable and good for
your business.
WHY YOU SHOULD YOU BE INTERESTED IN USER EXPERIENCE

6. WHY PARTNER WITH SKYRON
WE CAN WORK WITH
YOU THROUGHOUT
1

7. WHAT ARE
MY BUSINESS
NEEDS?
WHO ARE MY
USERS AND
WHAT DO THEY
WANT?
WHAT SHOULD
I OFFER THEM?
FROM CONCEPTION TO MANAGEMENT, SKYRON CAN HELP YOU
BETTER ANSWER THESE IMPORTANT QUESTIONS
HOW WILL IT
WORK?
WHAT WILL
USING IT FEEL
LIKE?
HOW CAN I
KEEP MAKING IT
BETTER?
1 2 3
4 5 6

8. 1 - WHAT ARE MY BUSINESS NEEDS?
DURING PLANNING,
SKYRON WILL HELP BRING
YOUR USERS INTO FOCUS

9. »» Work closely with your BAs to get under the
skin of your business offering, requirements
and workflows and bring the user into the
equation
»» Speak to the stakeholders to get a
360-degree view of expectations and set up a
team for internal user testing
»» Review your market and the competition to
create a UX benchmark for the end product
»» Review past UX performance to establish
future success criteria
»» Liaise with the PM to weave UX into the
internal production processes
1 - WHAT ARE MY BUSINESS NEEDS?
WHAT WE CAN DO
Does your requirements
document contain detailed
information on business
needs, goals, processes,
product features, technical
specifications and brand
guidelines, but fail to
acknowledge the end user
in equal measure?
YOUR CHALLENGE

10. 2 - WHO ARE MY USERS AND WHAT DO THEY WANT?
SKYRON WILL HELP YOU
PROFILE YOUR USERS AND
UNDERSTAND THEIR NEEDS

11. »» Pool together existing knowledge on users
- insight, reports, analytics, CRM data, lead
intelligence
»» Conduct primary user research via surveys
and interviews to better understand attitudes
and behaviours
»» User-test current systems, processes and
workflows to collect feedback and suggestions
»» Conduct desktop research for the latest
industry insight on the users
»» Use the findings to profile the users
including their requirements and how they
would go about meeting them
2 - WHO ARE MY USERS AND WHAT DO THEY WANT?
Is your understanding
of who interacts with
your business digitally,
and how, based on
anecdotal information
and speculation or on
benchmarking, observation
and evidence?
WHAT WE CAN DOYOUR CHALLENGE

12. 2 - WHO ARE MY USERS AND WHAT DO THEY WANT?
WHAT YOU GET
User groups User Personas User stories User journeys
Breakdown of the users into
distinct groups relevant to
your business
User profiles that represent
the identified groups and
include goals, motivations,
attitudes, demographics, etc.
List of requirements for each
user persona expressed as
specific actions: ‘I want to...’
Diagram of the journey
associated with each user
story, from its formulation to
its fulfillment

13. 3 - WHAT SHOULD I OFFER MY USERS?
SKYRON WILL HELP YOU ALIGN YOUR
OFFERING TO YOUR USERS’ NEEDS

14. »» Having identified both your business and
your users’ requirements we help you match
the two lists and address any mismatches
»» Identify which features, functionality and
content will best meet these requirements and
prioritise the list based on your business goals,
user expectations, market conditions, budget
and resources
»» Help you formulate a production, launch
and post-launch plan that best suits the
circumstances: front-loaded and leading to a
big launch or lean and phased
3 - WHAT SHOULD I OFFER MY USERS?
Does your amazing
business application
come with a long list of
features, lovingly specified
by management but not
necessarily taking into
account what your users
really want?
WHAT WE CAN DOYOUR CHALLENGE

15. 3 - WHAT SHOULD I OFFER MY USERS?
WHAT YOU GET
Functionality &
content
Release schedule
Prioritised list of features,
functionality and content to
be created
Production and launch
timeplan including future
releases

16. 4 - HOW WILL IT WORK?
SKYRON WILL GIVE YOUR OFFERING
STRUCTURE AND SHAPE
AND ROAD-TEST IT WITH USERS

17. »» Use the acquired user insight to specify
the front-end technology most suitable to take
your business application to the users
»» Create exhaustive, or feature-specific
prototypes, first on paper and then fully
wireframed
»» Test and validate the prototypes via both
internal viewing sessions and external user
testing
»» Discuss the test findings with your
stakeholders and production teams and apply
the relevant changes
4 - HOW WILL IT WORK?
How will you decide what
the best way is for users
to access your business
application, how to
structure the content,
organise the information,
guide the user through
complex functionality,
promote the features, or
respond to user mistakes?
WHAT WE CAN DOYOUR CHALLENGE

18. 4 - HOW WILL IT WORK?
WHAT YOU GET
Front-end tech
spec
Prototypes User test report
Technologies best suited
to build your business
application and devices and
platforms needed to access it
Maps of content structure and
wireframed models of key
features and content
Findings, conclusions and
actions from our user tests

19. 5 - HOW WILL IT FEEL USING IT?
SKYRON WILL BREATH LIFE INTO
YOUR OFFERING WITH DESIGN,
INTERACTIONS AND COPY

20. »» Design a beautiful user interface to meet
the users expectations whilst keeping your
brand team happy
»» Design the interactive layer that makes
certain functions possible to use and adds flair
to others
»» Write the interface copy that guides people
around effortlessly and assists them when
necessary
»» Conduct user tests of the final interactive
interfaces to maximise usability
»» Write a functional specification
documenting the user experience in detail
5 - HOW WILL IT FEEL USING IT?
Will your solution inspire
your demanding audience
to happily consume its
content, interact with its
features, respond to its
calls to action and lead to
a memorable experience
to be repeated and shared
with others?
WHAT WE CAN DOYOUR CHALLENGE

21. 5 - HOW WILL IT FEEL USING IT?
WHAT YOU GET
High-fidelity
designs
Functional spec User test report
Page renderings and
prototypes featuring final
visual design, copy and
interactions
A document describing all
content, functionality and
interactions
Findings, conclusions and
actions from the latest user
tests

22. 6 - HOW CAN I KEEP MAKING IT BETTER?
SKYRON WILL APPLY THE UX
OPTIMISATION CYCLE:
MEASURE, LEARN, BUILD

23. »» Set up an optimisation feedback loop
that includes: regular measurement of
your product’s performance, review of the
findings and production of the subsequent
improvements
»» If you have committed to continuously
releasing new features, we will apply lean UX
principles to ensure that the new content and
functionality benefit from the UX process
without compromising your timeplan
»» If you have committed to big and
infrequent launches, then the optimisation
feedback loop will ensure that small
incremental changes will keep improving your
product from launch to launch
6 - HOW CAN I KEEP MAKING IT BETTER?
Will the launch be the end
or the beginning? What
does it take to commit to
your business application
for the long term and to
continuously refine and
develop it to maximise the
value it delivers to your
users and your business?
WHAT WE CAN DOYOUR CHALLENGE

24. 6 - HOW CAN I KEEP MAKING IT BETTER?
WHAT YOU GET
On-going support
& optimisation
Lean UX
production
A process to continuously
be releasing incremental
improvements
UX process for rapid,
frequent releases of new
features

25. WE HAVE DIVERSE
EXPERIENCE
2
WHY PARTNER WITH SKYRON

26. Over the past 10 years
we have worked
on thousands of
assignments for
organisations of all
sizes and maturity
stages
Our clients span
numerous industries
such as financial
services, publishing,
pharma, catering,
manufacturing, retail,
travel, education,
technology and more
Our skills cover a
numbers or business
applications such
as MI Reporting,
Self-Service and
E-commerce, Kentico
CMS and Marketing
Automation, and
Business Automation
on all devices and
platforms
Experienced Diverse Flexible
WHY PARTNER WITH SKYRON

27. 5 EXAMPLES OF OUR UX
WORK THAT LED TO
BUSINESS TRANSFORMATION
WHY PARTNER WITH SKYRON

28. UX FOR MI REPORTING
Replaced vast spreadsheets with a slick, web-based reporting suite

29. UX FOR MOBILE & FIELD MANAGEMENT
Replaced an analogue process of staff travel management with a mobile application

30. UX FOR SELF-SERVICE
Replaced costly call-centre services with a self-service account management portal

31. UX FOR MOBILE & FIELD MANAGEMENT
Replaced an error-prone, Excel-based auditing process with a tablet application

32. UX FOR E-COMMERCE
Replaced the analogue selling of reports in paper format with an e-commerce website

33. WE ARE TECHNOLOGY
EXPERTS
(AS WELL)
3
WHY PARTNER WITH SKYRON

34. UX is often associated only with the components that make up what the user sees and interacts
with: front-end technologies, interface design, interaction design and text. Being experienced
software developers, we know the significant impact back-end technology can have on the user
experience. Sometimes, users can’t have everything they want.
On a typical project the technology budget is many times
the UX budget, so extra caution is required when planning
the user requirements and considering the effect these
would have on the technical build. Having worked on
countless technology-based projects, we can advise you
how to minimise the financial impact of technology whilst
keeping your users happy.
The bigger your business is, the more legacy systems you
are likely to have. These systems are not going anywhere
soon, so the UX of the depended applications will have to
adapt accordingly. We work with most established back-
end technologies and are best placed to advise you how to
maximise UX performance within the constraints of your
technical set up.
Technology budgetsExisting systems
WHY PARTNER WITH SKYRON

35. GET IN TOUCH
User Experience Director
Yannis Marcou
uk.linkedin.com/in/yannismarcou
twitter.com/yannismarcou
blog.skyron.co.uk
flickr.com/photos/skyron
yannis.marcou@skyron.co.uk