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GETTING DOWN TO BUSINESS       by Ray Villalobos
FREELANCER              “e.g. My minimum price for a 5 page website is              $500, does that sound like something w...
FREELANCER       • Your    first stop              “e.g. My minimum price for a 5 page website is              $500, does t...
FREELANCER       • Your    first stop       • First   clients are Friends and Family              “e.g. My minimum price fo...
FREELANCER       • Your    first stop       • First   clients are Friends and Family       • Have     a minimum price point...
WHAT IS MY RATE?Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
WHAT IS MY RATE?• Depends       on experienceRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/view...
WHAT IS MY RATE?• Depends       on experience• Changes      as you get busier/betterRay Villalobos • ray@planetoftheweb.co...
WHAT IS MY RATE?• Depends       on experience• Changes      as you get busier/better• Has   to be tangible $30-100/hr, $10...
WHAT IS MY RATE?• Depends       on experience• Changes      as you get busier/better• Has    to be tangible $30-100/hr, $1...
WHAT IS MY RATE?• Depends       on experience• Changes      as you get busier/better• Has    to be tangible $30-100/hr, $1...
WHAT IS MY RATE?• Depends       on experience• Changes      as you get busier/better• Has    to be tangible $30-100/hr, $1...
HOW TO GET CLIENTSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
HOW TO GET CLIENTS      • Educate      others. Share your knowledge with        othersRay Villalobos • ray@planetoftheweb....
HOW TO GET CLIENTS      • Educate      others. Share your knowledge with        others      • Get    Involved in your comm...
HOW TO GET CLIENTS      • Educate      others. Share your knowledge with        others      • Get    Involved in your comm...
HOW TO GET CLIENTS      • Educate      others. Share your knowledge with        others      • Get    Involved in your comm...
HOW TO GET CLIENTS      • Educate      others. Share your knowledge with        others      • Get    Involved in your comm...
GET BUSYRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
GET BUSY     • Write     blog postsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
GET BUSY     • Write     blog posts     • Attend      Industry EventsRay Villalobos • ray@planetoftheweb.com • @planetofth...
GET BUSY     • Write     blog posts     • Attend      Industry Events     • Retweet       people you like and appreciateRa...
GET BUSY     • Write     blog posts     • Attend      Industry Events     • Retweet       people you like and appreciate  ...
GET BUSY     • Write     blog posts     • Attend      Industry Events     • Retweet       people you like and appreciate  ...
SELLING YOUR SERVICESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
SELLING YOUR SERVICES• Answer      reasons to say no in advanceRay Villalobos • ray@planetoftheweb.com • @planetoftheweb •...
SELLING YOUR SERVICES• Answer      reasons to say no in advance• Show     them how awesome it will be working with youRay ...
SELLING YOUR SERVICES• Answer      reasons to say no in advance• Show     them how awesome it will be working with you• Gi...
SELLING YOUR SERVICES• Answer      reasons to say no in advance• Show     them how awesome it will be working with you• Gi...
SELLING YOUR SERVICES• Answer      reasons to say no in advance• Show     them how awesome it will be working with you• Gi...
OPPORTUNITYRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
OPPORTUNITY• Opportunity       knocks all of the time Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook...
OPPORTUNITY• Opportunity          knocks all of the time•    Be ready for opportunity. Study, build portfolio, write, get ...
OPPORTUNITY• Opportunity          knocks all of the time•    Be ready for opportunity. Study, build portfolio, write, get ...
OPPORTUNITY• Opportunity          knocks all of the time•    Be ready for opportunity. Study, build portfolio, write, get ...
OPPORTUNITY• Opportunity          knocks all of the time•    Be ready for opportunity. Study, build portfolio, write, get ...
CLIENT ANALYSISRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
CLIENT ANALYSIS• Determine        client needs & competitionRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • fa...
CLIENT ANALYSIS• Determine        client needs & competition• Create     a sitemap (http://bubbl.us)Ray Villalobos • ray@p...
CLIENT ANALYSIS• Determine        client needs & competition• Create     a sitemap (http://bubbl.us)• Make     sure they’r...
CLIENT ANALYSIS• Determine        client needs & competition• Create     a sitemap (http://bubbl.us)• Make     sure they’r...
PROPOSAL• Description   of Work      • Deposit   (50%)• Confidentiality             • Billing• Recommendation     (Site   •...
GOING OFFICIALRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
GOING OFFICIAL        • FictitiousName Registration          (https://efile.sunbiz.org/ficregintro.html)Ray Villalobos • ray...
GOING OFFICIAL        • FictitiousName Registration          (https://efile.sunbiz.org/ficregintro.html)        • Apply   fo...
GOING OFFICIAL        • FictitiousName Registration          (https://efile.sunbiz.org/ficregintro.html)        • Apply   fo...
GOING OFFICIAL        • FictitiousName Registration          (https://efile.sunbiz.org/ficregintro.html)        • Apply   fo...
RESOURCESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
RESOURCES                           • Mint.comRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/vie...
RESOURCES                           • Mint.com                           • Google      DocsRay Villalobos • ray@planetofth...
RESOURCES                           • Mint.com                           • Google      Docs                           • Pa...
RESOURCES                           • Mint.com                           • Google      Docs                           • Pa...
THE ENDRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
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Doing business

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What you need to know to make it as a freelancer, how to price jobs, etc.

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Doing business

  1. 1. GETTING DOWN TO BUSINESS by Ray Villalobos
  2. 2. FREELANCER “e.g. My minimum price for a 5 page website is $500, does that sound like something within your range”Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  3. 3. FREELANCER • Your first stop “e.g. My minimum price for a 5 page website is $500, does that sound like something within your range”Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  4. 4. FREELANCER • Your first stop • First clients are Friends and Family “e.g. My minimum price for a 5 page website is $500, does that sound like something within your range”Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  5. 5. FREELANCER • Your first stop • First clients are Friends and Family • Have a minimum price point answer ready “e.g. My minimum price for a 5 page website is $500, does that sound like something within your range”Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  6. 6. WHAT IS MY RATE?Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  7. 7. WHAT IS MY RATE?• Depends on experienceRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  8. 8. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/betterRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  9. 9. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/better• Has to be tangible $30-100/hr, $100/page, $50 photoRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  10. 10. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/better• Has to be tangible $30-100/hr, $100/page, $50 photo• Take into account all costs. Setup, Breakdown, ClipartRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  11. 11. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/better• Has to be tangible $30-100/hr, $100/page, $50 photo• Take into account all costs. Setup, Breakdown, Clipart• Figure out your expenses: Rent, Car, Food, Savings, TaxesRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  12. 12. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/better• Has to be tangible $30-100/hr, $100/page, $50 photo• Take into account all costs. Setup, Breakdown, Clipart• Figure out your expenses: Rent, Car, Food, Savings, Taxes• What makes you happy wether or not you get the jobRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  13. 13. HOW TO GET CLIENTSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  14. 14. HOW TO GET CLIENTS • Educate others. Share your knowledge with othersRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  15. 15. HOW TO GET CLIENTS • Educate others. Share your knowledge with others • Get Involved in your communityRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  16. 16. HOW TO GET CLIENTS • Educate others. Share your knowledge with others • Get Involved in your community • Do great work...it stands outRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  17. 17. HOW TO GET CLIENTS • Educate others. Share your knowledge with others • Get Involved in your community • Do great work...it stands out • Website, Facebook, Beehance, Dribble, GitHub, Forrst, TwitterRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  18. 18. HOW TO GET CLIENTS • Educate others. Share your knowledge with others • Get Involved in your community • Do great work...it stands out • Website, Facebook, Beehance, Dribble, GitHub, Forrst, Twitter • Network. Be the one person who stands outRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  19. 19. GET BUSYRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  20. 20. GET BUSY • Write blog postsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  21. 21. GET BUSY • Write blog posts • Attend Industry EventsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  22. 22. GET BUSY • Write blog posts • Attend Industry Events • Retweet people you like and appreciateRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  23. 23. GET BUSY • Write blog posts • Attend Industry Events • Retweet people you like and appreciate • Write thank you notes to your customersRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  24. 24. GET BUSY • Write blog posts • Attend Industry Events • Retweet people you like and appreciate • Write thank you notes to your customers • Send someone a thank you basketRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  25. 25. SELLING YOUR SERVICESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  26. 26. SELLING YOUR SERVICES• Answer reasons to say no in advanceRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  27. 27. SELLING YOUR SERVICES• Answer reasons to say no in advance• Show them how awesome it will be working with youRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  28. 28. SELLING YOUR SERVICES• Answer reasons to say no in advance• Show them how awesome it will be working with you• Give people referral fees (10%). They’ll remember you.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  29. 29. SELLING YOUR SERVICES• Answer reasons to say no in advance• Show them how awesome it will be working with you• Give people referral fees (10%). They’ll remember you.• Previous clients are the biggest source of new clientsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  30. 30. SELLING YOUR SERVICES• Answer reasons to say no in advance• Show them how awesome it will be working with you• Give people referral fees (10%). They’ll remember you.• Previous clients are the biggest source of new clients• Be memorable in a good way, then ask others to validate you (Linked in).Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  31. 31. OPPORTUNITYRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  32. 32. OPPORTUNITY• Opportunity knocks all of the time Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  33. 33. OPPORTUNITY• Opportunity knocks all of the time• Be ready for opportunity. Study, build portfolio, write, get busy. When opportunity knocks it won’t be a stretch Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  34. 34. OPPORTUNITY• Opportunity knocks all of the time• Be ready for opportunity. Study, build portfolio, write, get busy. When opportunity knocks it won’t be a stretch• Only take a job if it’s a Heck Yeah! job Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  35. 35. OPPORTUNITY• Opportunity knocks all of the time• Be ready for opportunity. Study, build portfolio, write, get busy. When opportunity knocks it won’t be a stretch• Only take a job if it’s a Heck Yeah! job• Only do it if you have time to make it great Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  36. 36. OPPORTUNITY• Opportunity knocks all of the time• Be ready for opportunity. Study, build portfolio, write, get busy. When opportunity knocks it won’t be a stretch• Only take a job if it’s a Heck Yeah! job• Only do it if you have time to make it great• Push yourself on every job...learn something new Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  37. 37. CLIENT ANALYSISRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  38. 38. CLIENT ANALYSIS• Determine client needs & competitionRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  39. 39. CLIENT ANALYSIS• Determine client needs & competition• Create a sitemap (http://bubbl.us)Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  40. 40. CLIENT ANALYSIS• Determine client needs & competition• Create a sitemap (http://bubbl.us)• Make sure they’re comfortable with ratesRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  41. 41. CLIENT ANALYSIS• Determine client needs & competition• Create a sitemap (http://bubbl.us)• Make sure they’re comfortable with rates• If you’re not sure they know your price range, mention your minimum rate, your per page rate.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  42. 42. PROPOSAL• Description of Work • Deposit (50%)• Confidentiality • Billing• Recommendation (Site • Due Dates Map) • Copyrights• Rates (Page Rate, Hourly Rates, Maintenance Fee) • Termination
  43. 43. GOING OFFICIALRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  44. 44. GOING OFFICIAL • FictitiousName Registration (https://efile.sunbiz.org/ficregintro.html)Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  45. 45. GOING OFFICIAL • FictitiousName Registration (https://efile.sunbiz.org/ficregintro.html) • Apply for a business license (http://www.volusia.org/revenue/BTRinfo.htm)Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  46. 46. GOING OFFICIAL • FictitiousName Registration (https://efile.sunbiz.org/ficregintro.html) • Apply for a business license (http://www.volusia.org/revenue/BTRinfo.htm) • Open up a Bank AccountRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  47. 47. GOING OFFICIAL • FictitiousName Registration (https://efile.sunbiz.org/ficregintro.html) • Apply for a business license (http://www.volusia.org/revenue/BTRinfo.htm) • Open up a Bank Account • Get Business Cards in Company NameRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  48. 48. RESOURCESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  49. 49. RESOURCES • Mint.comRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  50. 50. RESOURCES • Mint.com • Google DocsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  51. 51. RESOURCES • Mint.com • Google Docs • PayPalRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  52. 52. RESOURCES • Mint.com • Google Docs • PayPal • FreshbooksRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  53. 53. THE ENDRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray
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What you need to know to make it as a freelancer, how to price jobs, etc.

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