What you need to know to make it as a freelancer, how to price jobs, etc.

1. GETTING DOWN TO BUSINESS
by Ray Villalobos

2. FREELANCER
“e.g. My minimum price for a 5 page website is
$500, does that sound like something within
your range”
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

3. FREELANCER
• Your first stop
“e.g. My minimum price for a 5 page website is
$500, does that sound like something within
your range”
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

4. FREELANCER
• Your first stop
• First clients are Friends and Family
“e.g. My minimum price for a 5 page website is
$500, does that sound like something within
your range”
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

5. FREELANCER
• Your first stop
• First clients are Friends and Family
• Have a minimum price point answer ready
“e.g. My minimum price for a 5 page website is
$500, does that sound like something within
your range”
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

6. WHAT IS MY RATE?
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

7. WHAT IS MY RATE?
• Depends on experience
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

8. WHAT IS MY RATE?
• Depends on experience
• Changes as you get busier/better
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

9. WHAT IS MY RATE?
• Depends on experience
• Changes as you get busier/better
• Has to be tangible $30-100/hr, $100/page, $50 photo
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

10. WHAT IS MY RATE?
• Depends on experience
• Changes as you get busier/better
• Has to be tangible $30-100/hr, $100/page, $50 photo
• Take into account all costs. Setup, Breakdown, Clipart
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

11. WHAT IS MY RATE?
• Depends on experience
• Changes as you get busier/better
• Has to be tangible $30-100/hr, $100/page, $50 photo
• Take into account all costs. Setup, Breakdown, Clipart
• Figure out your expenses: Rent, Car, Food, Savings, Taxes
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

12. WHAT IS MY RATE?
• Depends on experience
• Changes as you get busier/better
• Has to be tangible $30-100/hr, $100/page, $50 photo
• Take into account all costs. Setup, Breakdown, Clipart
• Figure out your expenses: Rent, Car, Food, Savings, Taxes
• What makes you happy wether or not you get the job
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

13. HOW TO GET CLIENTS
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

14. HOW TO GET CLIENTS
• Educate others. Share your knowledge with
others
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

15. HOW TO GET CLIENTS
• Educate others. Share your knowledge with
others
• Get Involved in your community
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

16. HOW TO GET CLIENTS
• Educate others. Share your knowledge with
others
• Get Involved in your community
• Do great work...it stands out
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

17. HOW TO GET CLIENTS
• Educate others. Share your knowledge with
others
• Get Involved in your community
• Do great work...it stands out
• Website, Facebook, Beehance, Dribble,
GitHub, Forrst, Twitter
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

18. HOW TO GET CLIENTS
• Educate others. Share your knowledge with
others
• Get Involved in your community
• Do great work...it stands out
• Website, Facebook, Beehance, Dribble,
GitHub, Forrst, Twitter
• Network. Be the one person who stands out
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

19. GET BUSY
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

20. GET BUSY
• Write blog posts
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

21. GET BUSY
• Write blog posts
• Attend Industry Events
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

22. GET BUSY
• Write blog posts
• Attend Industry Events
• Retweet people you like and appreciate
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

23. GET BUSY
• Write blog posts
• Attend Industry Events
• Retweet people you like and appreciate
• Write thank you notes to your customers
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

24. GET BUSY
• Write blog posts
• Attend Industry Events
• Retweet people you like and appreciate
• Write thank you notes to your customers
• Send someone a thank you basket
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

25. SELLING YOUR SERVICES
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

26. SELLING YOUR SERVICES
• Answer reasons to say no in advance
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

27. SELLING YOUR SERVICES
• Answer reasons to say no in advance
• Show them how awesome it will be working with you
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

28. SELLING YOUR SERVICES
• Answer reasons to say no in advance
• Show them how awesome it will be working with you
• Give people referral fees (10%). They’ll remember you.
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

29. SELLING YOUR SERVICES
• Answer reasons to say no in advance
• Show them how awesome it will be working with you
• Give people referral fees (10%). They’ll remember you.
• Previous clients are the biggest source of new clients
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

30. SELLING YOUR SERVICES
• Answer reasons to say no in advance
• Show them how awesome it will be working with you
• Give people referral fees (10%). They’ll remember you.
• Previous clients are the biggest source of new clients
• Be memorable in a good way, then ask others to
validate you (Linked in).
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

31. OPPORTUNITY
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

32. OPPORTUNITY
• Opportunity knocks all of the time
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

33. OPPORTUNITY
• Opportunity knocks all of the time
• Be ready for opportunity. Study, build portfolio, write, get
busy. When opportunity knocks it won’t be a stretch
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

34. OPPORTUNITY
• Opportunity knocks all of the time
• Be ready for opportunity. Study, build portfolio, write, get
busy. When opportunity knocks it won’t be a stretch
• Only take a job if it’s a Heck Yeah! job
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

35. OPPORTUNITY
• Opportunity knocks all of the time
• Be ready for opportunity. Study, build portfolio, write, get
busy. When opportunity knocks it won’t be a stretch
• Only take a job if it’s a Heck Yeah! job
• Only do it if you have time to make it great
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

36. OPPORTUNITY
• Opportunity knocks all of the time
• Be ready for opportunity. Study, build portfolio, write, get
busy. When opportunity knocks it won’t be a stretch
• Only take a job if it’s a Heck Yeah! job
• Only do it if you have time to make it great
• Push yourself on every job...learn something new
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

37. CLIENT ANALYSIS
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

38. CLIENT ANALYSIS
• Determine client needs & competition
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

39. CLIENT ANALYSIS
• Determine client needs & competition
• Create a sitemap (http://bubbl.us)
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

40. CLIENT ANALYSIS
• Determine client needs & competition
• Create a sitemap (http://bubbl.us)
• Make sure they’re comfortable with rates
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

41. CLIENT ANALYSIS
• Determine client needs & competition
• Create a sitemap (http://bubbl.us)
• Make sure they’re comfortable with rates
• If
you’re not sure they know your price range,
mention your minimum rate, your per page rate.
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

42. PROPOSAL
• Description of Work • Deposit (50%)
• Confidentiality • Billing
• Recommendation (Site • Due Dates
Map)
• Copyrights
• Rates (Page Rate, Hourly
Rates, Maintenance Fee) • Termination

43. GOING OFFICIAL
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

44. GOING OFFICIAL
• FictitiousName Registration
(https://efile.sunbiz.org/ficregintro.html)
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

45. GOING OFFICIAL
• FictitiousName Registration
(https://efile.sunbiz.org/ficregintro.html)
• Apply for a business license
(http://www.volusia.org/revenue/BTRinfo.htm)
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

46. GOING OFFICIAL
• FictitiousName Registration
(https://efile.sunbiz.org/ficregintro.html)
• Apply for a business license
(http://www.volusia.org/revenue/BTRinfo.htm)
• Open up a Bank Account
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

47. GOING OFFICIAL
• FictitiousName Registration
(https://efile.sunbiz.org/ficregintro.html)
• Apply for a business license
(http://www.volusia.org/revenue/BTRinfo.htm)
• Open up a Bank Account
• Get Business Cards in Company Name
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

48. RESOURCES
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

49. RESOURCES
• Mint.com
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

50. RESOURCES
• Mint.com
• Google Docs
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

51. RESOURCES
• Mint.com
• Google Docs
• PayPal
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

52. RESOURCES
• Mint.com
• Google Docs
• PayPal
• Freshbooks
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource

53. THE END
Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray