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Go Global or Go Home

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Go Global or Go Home

  1. 1. G O G L O B A L O R G O H O M E 2 5 T H J U LY 2 0 1 4
  2. 2. W H O A M I • 12+ years on Wall Street (technology & operations in hedge funds). • Moved to India in 2007 to start an offline/online marketplace for domestic and unskilled labor. • Failed. A N G E L P I C T U R E B Y R AY D U M A S - H T T P S : / / W W W. F L I C K R . C O M / P H O T O S / R T D P H O T O G R A P H Y / 2 9 7 9 8 7 7 7 7 7 / I N / P H O T O L I S T- 5 X J D R 4 - 6 Y 9 U U 2 - A K B R N - 4 V S A K 7 - 8 M P J 3 I - 4 LT X R X - 5 W 4 S J O - U V S 8 N - C K R L 1 B - 9 7 N T E N - O 9 P D 2 G - Z W 1 P R - 6 R 5 A S M - 8 2 I N J K - E D W E N D - 9 O H 9 T C - 5 D B Z 5 Q - C 5 9 U N Y- 8 9 S Q 2 L - 4 Q P W 1 I - 7 J Y I A R - C B Y H L - 6 B I P D A - 4 I V R E M - D Q U 2 6 K - 5 D 1 C V Q - 8 N E J Q 8 - 7 J C E 1 Y- 4 Y I Y X E - E 6 E 8 Z L - 4 U G D T S - C L E C C O - X Y P N M - 7 T B B D R - 7 S J U S O - C A D G K Y- D R 4 I P B - 7 F U V 1 2 - 6 G N Z L 8 - O J 2 X P 7 - 5 A B R A W - 5 A X Y P X - AV 5 V H M - C B Y T P - D R 4 I O J - 7 Q Y 2 B T- 7 K W R D S - 7 N Q 4 D G - M L F L X Z - 7 P V 5 1 B
  3. 3. Why go global?
  4. 4. Because you have a product solving a problem for people everywhere.
  5. 5. J O E - H T T P S : / / W W W. F L I C K R . C O M / P H O T O S / 4 3 8 7 7 0 6 3 @ N 0 5 / 5 3 6 2 2 1 0 9 6 5 / I N / P H O T O L I S T- 9 A Q U K K - 9 A Q R W K - 9 AT T V N - 9 A U U H 3 - 9 ATA Z M - 9 AT W H C - 9 A Q W Y I - 9 A Q C T N - 9 AT H RY- 9 AT V 3 5 - 9 AT U J A - 4 O A 8 K 2 - 9 AT R H W - 9 AT P Y O - 9 AT Q H S - 9 AT Q E U - 9 A Q J V C - 9 AT W 9 M - 9 AT C U L - 9 A U 8 X S - 9 AT L M H - 9 A Q E M A - 9 A Q K 9 X - 9 A Q F O V- 9 AT P H S - 9 AT U R 9 - 9 A Q E 9 P - 9 AT K H H - 4 O A 8 P B - 9 AT X Q F - 9 A U 2 5 9 - 9 AT Z G W - 9 A U 3 H Y- 9 AT Y C D - 9 A U 1 LY- 9 A U 2 O S - 9 A U 1 2 5 - 9 A Q S A Z - 9 AT K 6 B - 9 AT T D A - 9 A Q U P 2 - 9 A Q W 5 X - 9 A Q T 3 G - 9 A Q B 7 4 - 9 A Q Q F C - 9 A U 2 A H - 9 A Q U Q D - 9 A Q Y 9 R - 9 A Q V R P - 9 A U 7 W 9 Where Do I Start?
  6. 6. At Home!
  7. 7. T H AT ’ S C O U N T E R I N T U I T I V E • Yes. But not really. • India is seeing tremendous growth in online activity. • “Mobile first” is becoming a reality with 150M smartphones. • It is still a more forgiving place to test your product and experiment with customer acquisition strategies.
  8. 8. “BUT, Indians don’t pay.”
  9. 9. Indians also didn’t buy books, or clothes, mobile phones, or groceries online just a few years ago.
  10. 10. Times are changing.
  11. 11. Understand your market and start building, testing and selling to that market immediately.
  12. 12. • Consumer (apps, social, content, etc) • B2B (SaaS, enterprise, content, etc)
  13. 13. B2C is tough. Organic growth only goes so far.
  14. 14. Hack the system.
  15. 15. H A C K T H E S Y S T E M • Use social media (Twitter, Facebook, Pinterest, HackerNews)!!!!! • Follow smart, up and coming founders. Engage! • Pay it forward!! • Build relationships thru conversations *before* you ask them to use your product • Figure out a budget for paid acquisition early and start experimenting • Build in a network effect into your product (if possible)
  16. 16. B2B isn’t any easier!
  17. 17. F O C U S O N S A L E S • Build relationships with sales people in your industry in the markets you want to go after *early* - Way before you’re ready to hire them. • Start talking to potential clients by identifying the decision makers early on. • Don’t be shy. Ask for introductions. • LinkedIn, Pinterest, YouTube could be great places to start. • Hire a GREAT salesperson or bring them onto the founding team day 1.
  18. 18. Y O U C A N D O I T, T O O ! • Other younger startups - SourceEasy, Admission Table, Shephertz, Mettl
  19. 19. W H E R E T O S TA R T ? 1. 2. Blog on smart and tough topics. 3. Get on a plane! There’s no substitute for going to your market instead of expecting it to come to you.
  20. 20. B E WA R E : O N E S I Z E D O E S N O T F I T A L L . Hustle to get into one of the top 3 global accelerators.
  21. 21. T H A N K S ! Pankaj Jain pankaj at 500 dot co @pjain

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