1. By: -
Ramendra Mani Tripathi
MBA (2nd Year)
By:- Ramendra Mani Tripathi MBA 1
Indian Retail

2. Retailing Definition
 According to Philip Kotler “retailing includes all the
activities involved in selling goods or Services directly to
final consumers for personal , Non business use”.
 “Every sale of Goods and Services to final consumer” –
Food products, apparel, movie tickets.
By:- Ramendra Mani Tripathi MBA 2

3. Evolution of Indian Retail
By:- Ramendra Mani Tripathi MBA 3

4. Retailing
 Retail comes from the Old French word tailer, which
means "to cut off, clip, pare, divide" in terms of tailoring
(1365). It was first recorded as a noun with the meaning of
a "sale in small quantities" in 1433.
 Retailing may be understood as the final step in the
distribution of merchandise, for consumption by the end
consumers.
 Retailers attempt to satisfy consumer needs by having the
right merchandise, at the right price, at the right place,
when the consumer wants it.
By:- Ramendra Mani Tripathi MBA 4

5. Retailing
 Retailers are the final business in a distribution channel
that links manufacturers to consumers
 Indian retail industry is the second largest employer in the
country with almost 12million retail stores in India.
 A retailer or retail store is any business enterprise whose
sale volume comes primarily from retailing”.
By:- Ramendra Mani Tripathi MBA 5

6. Timeline of Retailing in India
By:- Ramendra Mani Tripathi MBA 6

7. Characteristics of Retailing
 It offers direct interaction
 Sale volume is comparatively large in quantities
 Customer service
 Sales promotions are offered at this point only
 Different forms
 Location and layout are critical factors
 More employment opportunities
By:- Ramendra Mani Tripathi MBA 7

8. Functions of Retailing
• Sorting
• Breaking Bulk
• Holding stock
• Communications
• Assist small suppliers
• Customer service
By:- Ramendra Mani Tripathi MBA 8

9. INDIAN RETAIL-BRIEF
OVERVIEW
 The Indian retail sector is highly fragmented with more
than 90 per cent of its business being carried out by
traditional family run small stores.
 In Indian context total 7% of population engaged in the
retailing trade and in those 7% only 10% population are
engaged in organized retailing and rest other 90%
population are engaged into the Unorganized Retailing.
By:- Ramendra Mani Tripathi MBA 9

10. Organized Retailing
 Organized retailing
comprises mainly of
modern retailing with busy
shopping malls, multi
storied malls and huge
complexes that offer a
large variety of products in
terms of quality, value for
money and makes
shopping a memorable
experience.
By:- Ramendra Mani Tripathi MBA 10

11. Unorganized Retailing
 Traditional or
Unorganized retail outlets
are normally street
markets, counter stores,
kiosks and vendors, where
the ownership and
management rest with one
person only.
By:- Ramendra Mani Tripathi MBA 11

12. INDIAN RETAIL-BRIEF
OVERVIEW
 This provides immense opportunity for large scale
retailers to set-up their operations – a slew of organized
retail formats like departmental
stores, hypermarkets, supermarkets and specialty stores
are swiftly replacing the traditional formats dramatically
altering the retailing landscape in India.
By:- Ramendra Mani Tripathi MBA 12

13. INDIAN RETAIL-BRIEF
OVERVIEW
 India is the third-most attractive retail market for global
retailers among the 30 largest emerging
markets, according to US consulting group AT Kearney’s
report published in June 2010
By:- Ramendra Mani Tripathi MBA 13

14. RETAIL-MARKET SIZE
 The total retail sales in India will grow from US$ 395.96
billion in 2011 to US$ 785.12 billion by 2015
 Indian retail sector accounts for 22 per cent of the
country's gross domestic product (GDP) and contributes to
8 per cent of the total employment.
By:- Ramendra Mani Tripathi MBA 14

15. Driving forces of Retailing
 Ecommerce
 The Store
 Marketing
 Information technology
 Mobile & Social
 Generation of shoppers
 The economy
 Coupons
By:- Ramendra Mani Tripathi MBA 15

16. Concept of Retailing
 It uses a customer-centered, chain wide approach to
strategy development and implementation, it is value
driven, and it has clear goals. Together these four
principles form the retailing Concept
By:- Ramendra Mani Tripathi MBA 16

17. Concept of Retailing
 Customer Orientation-The retailer determines the
attributes and needs of its customers and endeavors to
satisfy these needs to fullest
 Coordinated Effort-The retailer integrates all plans
and activities to maximize efficiency
By:- Ramendra Mani Tripathi MBA 17

18. Concept of Retailing
 Value-driven-The retailer offers good value to
customers, whether it be upscale or discount. This
means having prices appropriate for the level of
products and customer service
 Goal orientation-The retailer sets goals and then uses
its strategy to attain them
By:- Ramendra Mani Tripathi MBA 18

19. By:- Ramendra Mani Tripathi MBA 19