The meaning of Education has changed with the changing time. Now, how to read and write a language is not the real education. It is more than that and hence, there is always something new happening in the Education sector.

1. P I X E L S U T R A
EDUCATION INDUSTRY:
SHOW THE WORLD HOW YOU
ARE SHAPING THE FUTURE

3. Introduction
The meaning of Education has changed with the
changing time. Now, how to read and write a
language is not the real education. It is more than
that and hence, there is always something new
happening in the Education sector. With the change
of learning needs, new players with innovative ideas
are making history. Whether it is primary, high
school, college or professional education, students
are willing to try something more interactive so that
learning is no more monotonous and boring. The use
of technology to attract more students and get
better results has become the goal of many
organizations in the Education Sector.
Schools come second, as the real education begins at
home. By home, we mean activities which a child
involves in even before he/she starts going to school.
The leading players in the education sector know
this thing very well and hence they launch various
attractive products and service for the children who
have not even joined school. Yes! The new generation
is learning things in an entirely new way! These
products can’t reach home by themselves until you
take help of the internet and other sources of
promotion.
1
https://
www.youtube.c
om/watch?
v=yg_xGGPi72g
Education Industry: Show The World How You Are Shaping The Future

4. The most common thing about the giants in the
education sector is that they have a strong presence in
the online world. Their websites keep on updating with
the latest happenings and they are always socially active
to stay connected with their audiences. These tactics are
highly successful and can establish your brand on a
stronger spot.
P I X E L S U T R A 2
Whether it is Ebooks or learning from tabs, technology
has entered in every sector and has also helped
education industry to bloom in every way. Digitalization
makes learning easy and fun at the same time. Hence, it
is the first choice of the youth and kids. Talking about
kids, an interactive tablet can really help them to gain
more knowledge about this wonderful world at a very
young age, that too, in a very easy and a playful manner.
Brands like Leapfrog are focusing all their products on
theseyoung kids.
We don’t just tell you what all novel things you must do
for your brand, but we also emphasize on the fact that
you should try hard to let your prospects know about the
wonderful benefitsyou are offering:
https://
www.youtube.c
om/watch?
v=3hx84FEqfiY

5. Leading brands like Khan Academy, Simplilearn, TedEd
have strategically planned audio-visual lessons for
professionals, housewives as well as the school kids
depending upon their specific needs and interests. It has
been scientificallyproven that such type of courses aid in
faster learning and the students can easily focus on the
topics. This wasn’t possible in case of bulky books and
boring lectures.
Since tablets are so popular, you can also partner with
some tablet brands or sell tablets with your online study
material as a package.
3
Ebooks are in the fashion and there are many smart
devices like Amazon’s Kindle which works as a perfect
ebook reader. You will find many travellers and students
carrying a tablet along with them for reading. The best
thing about the ebooks is that they are not at all bulky.
Many ebook readers, especially tablets and phablets, are
being designed for educational purposes. The
technology advancements have made it possible for
customers to use these devices without straining their
eyes much. Many textbook giants including Elsevier and
Pearson are now working with companies like Inkling to
digitize their academic materials. So choose a suitable
platform to create interactive digitized textbooks, with
best multimedia features like- interactive quizzes, how-
to videos, live Q&As; and much for the students of every
age.
Mobile Applications are proving to be the biggest boom
for the field of education. All big and small educational
institutes are now working with the application
developers to create something that makes information
updates and study materials available in the pockets of
the students. Whether it is learning a language, learning
sketching, a quiz about mathematics or a video on a
history chapter, there is everything available on these
apps. Paid apps have a lot more features but providing a
trail version of your app can provide the necessary help
in promotions.
Ebooks are Trending
https://
www.youtube.c
om/watch?
v=fT69vwblMhs
Education Industry: Show The World How You Are Shaping The Future

6. Many developers are now focusing on the top
competitive exams of the country or region and
hence, the necessary study materials and mock tests
are made available on the Android and iPhone
application markets…and guess what? Students and
guardians are quite happy with these developments!
The government agencies are also making such apps
available so as to help the students who can’t afford
costly coaching and necessary tuitions to fulfil their
dreams. So, who wants to stay behind? Go ahead can
get your own app!
4
Want to keep the learner interested and engaged?
Well, you need to add gamification in learning. This
means setting clear goals (levels), promoting healthy
competition (leaderboards), getting immediate
feedback (scores) etc in regular study materials. After
implementing gamification, Kaplan University
witnessed a 9% increase in the grades and 80%
increase in the time spent in the classroom. Similarly,
Deloitte saw 50% faster course completion after
implementing gamification in executive trainings!
Let’s see how a Tata Interactive Services incorporated
gamification in their corporate learning app QuizBiz:
https://
www.youtube.com
/watch?
v=WRacT7kUNDc
P I X E L S U T R A

7. The best idea here is to launch a website that provides
the right information and distinguishes you from all
other brands. Check out the cool website of Ted-ED,
Aiglon Switzerland, and Geelong Grammar School. Aren’t
these layouts reallyneat and attractive?
5Education Industry: Show The World How You Are Shaping The Future
Source: goo.gl/Ny8dlA
Source: goo.gl/kO78nx

8. 6
Advertise your brand through blogs, videos and social
media posts. Your message has to be designed according
to your target audience. This will help you build
relationships with the right people. You can easily spot
these things already happening on different social media
channels like Facebook,Twitter andYouTube etc.
Use Influencers
Also, there are many bloggers who write about child
psychology, development and education. Ask these
influencers to consider your products and services and
recommendyour brand if theylikeyour idea.
You can be one of the popular choices of the parents if
you are posting facts and figures about education, its
benefits and how it affects the mental growth and future
of the children. The guardians should also know that
they can stay updated about the child’s education just by
followingyou on social media.
Shed Light!
P I X E L S U T R A
Source: goo.gl/ecAjzM
Source: goo.gl/p4N6ni

9. Be a responsible brand and a guiding light for the
students. Post reminders of tests, deadlines, application
forms or upcoming sessions. Your audience love videos,
images and GIF’s, so make the most out of it.
7
Be like a friend and advisor to your audience, be open to
feedback and questions. Parents of students and the
students themselves have a lot of doubts about their
future and career. It’s a great idea to provide them advice
and clear their confusion while they are still sitting in
their comfort zones.
Alumni are the Envoys!
Education Industry: Show The World How You Are Shaping The Future
Source: goo.gl/1nSX2p
Source: goo.gl/na0ePe

10. 8
Your alumni are your brand ambassadors, their
testimonials and suggestions can help you and your
students. They can also refer your students for jobs. So,
organize get-togethers and stay in touch with them on
social media too.
Share the Good Ones!
A good educational institute always invites and respects
new ideas. Thus, any decent video, campaign, product,
artwork or concept created by your students or teachers
should bevalued and shared on social media.
What’s in the Stores of Social Media?
P I X E L S U T R A
Source: goo.gl/LN81Wi

11. 9
Apart from the usage of Facebook and Twitter that we
discussed above, LinkedIn is also quite useful for
business and professional communications. Share
knowledge and insights on topics that might interest
your prospects and followers.
LinkedIn is the right place to boast about your culture,
infrastructure, achievements and awards. Through
LinkedIn, you can also inform the world how you care
about the society and keep sustainability top on your
prioritylist.
Education Industry: Show The World How You Are Shaping The Future
Source: goo.gl/T5rg3z
Source: goo.gl/9naabM

12. 10
Instagram is another happening social media platform,
as an educational institute, you can add a lot of
information images on your account just like University
of Cambridge, Princeton University, Stanford, MIT, Oxford
University etc.
OnYouTube and Facebook,you can easilyspot mini-clips
by educational institutes, that not only educate and
interact with the parents and children but also advertise
their brand names.
You must also start with your own YouTube channel and
post videos on Facebook. Youtube channel of Simplilearn
offers numerous training videos on a wide range of
topics. After going through these videos, the chances of
the viewer enrolling for a course with Simplilearn
increases by many times. The same brand also features a
series of testimonial videos of happy learners, this
further convinces a prospect to take up a course. The
following video from Aiglon College, contains voice-over
interviews of students, staff and alumni talking about
their first-hand experience of the school:
Mind,Body,Spirit from AiglonCollege on Vimeo.
Videos Make You Vigorous!
Even if an applicant or student wants to join your
institution, he/she may drop the idea just because the
application procedure looks complex. It’s better to create
explainer videos to help people understand concepts
and processes in a simple way(plus, it is going to help you
ultimately!)
h t t p s : / /
v i m e o . c o m /
1 8 2 5 6 9 3 0 1
P I X E L S U T R A

13. 11
Your social media content has to have videos to keep
your friends engaged and informed. For instance, the
Facebook videos of University of Cambridge and Imperial
College London. Similarly, the youtube channel of
Stanford has playlists like Stanford News and Made At
Stanford.
Have you realized that videos are incredible at adding a
personal touch to the communication? While watching
videos, your target customers can feel the emotions that
you are trying to invoke and as a result, the designed
message is conveyed efficiently.
h t t p s : / /
w w w. y o u t u b e .
c o m / w a t c h ?
v = g o p 4 i Yv j 1 P c
https://
www.youtube.c
om/watch?
v=TBpEpeN-ufg
Education Industry: Show The World How You Are Shaping The Future

14. 12
Like for any other sector, education sector also needs
corporate films to showcase your institute’s facilities,
boast about your capabilities and achievements and
share your mission and values. You can also share your
story, journeyor future plans through corporate films.
Live videos have also gained an immense popularity
these days, you can engage your prospects through live
videos of events and discussions. You can find a wide
range of livevideos shared byYale University.
Study your target customers carefully. There must
be something that matter to them than anything
else, like all kids want to do is play and have fun, all
parents want to do is to build a good character and a
secure future for their child. You may also come
across some social or environmental issues that
need action.
Once you narrow down to a few topics that are
important for your customers or the society in
general, launch a campaign around the topic that is
most relevant to your brand. Promote your
campaign on social media to make the most out of it.
For instance, Project Literacy by Pearson shared this
extremely beautiful 3D animation video about what
happens when you are not literate.
https://
www.youtube.com/
watch?
v=mMVeZJtWDMM
P I X E L S U T R A
Source: goo.gl/V1IpV0

15. 13
Crafting such videos is not a piece of cake, notice how
they have something substantial to say about illiteracy,
through each and every letter! Well, the best part is all
the hard-work and investments done in the right
direction definitely pay off!
We can’t afford to miss the most useful technology for
the world of education, i.e. virtual reality (VR). With the
assistance of this technology, your students can
“experience learning” in a virtual world. It is now possible
for each of your students to experience the wonders of
space, the life under the sea, the wildlife inside dense
forests, the insides of a human body or the movement of
microscopic organisms! They can actually step into
another world, and still be completely safe! What an
awesomewayto learn things!
https://
www.youtube.co
m/watch?
v=U0Ezto8HG_8
https://
www.youtube.c
om/watch?
v=rG4jSz_2HDY
Education Industry: Show The World How You Are Shaping The Future

16. 14
You don’t have to wait for students to visit your institute,
you can share VR videos on social media to keep your
audience interested and informed. For instance, the
Facebook page of Harvard University has a collection of
360-degree videos of the students who share their
experience of being a part of the university, they also
show you the place, as it looks to a student during the
course.
As you already know, mere theoretical learning is just
not enough. With augmented reality (AR) you can
superimpose a computer-generated image on the user’s
view, providing a comprehensive learning experience. If
you integrate such amazing technologies in teaching,
whowill not love to learn fromyou?
Executing the solutions discussed above will surely
make a difference and add more feathers in your cap. If
you are looking for professional consulting on marketing
or training videos, gamification, AR orVR, feel free to get
in touchwith us at hello@pixelsutra.com.
https://
www.youtube.com/
watch?
v=UkWuVVVUD4Q
P I X E L S U T R A

17. Level 5, Diyasree, Plot #97, Gafoor Nagar,
Madhapur, Hyderabad, India, 500081.
www.pixelsutra.com
P I X E L S U T R A
For more thought provoking articles on Design, Marketing and Interactive Experiences,
do check us out on pixelsutra.com/blog