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Veena Adityan
veena@smartbell.io
I’m
Pregnant
My hooves
hurt I’m Sick
I don’t
want
to
mate
The grass here is
terrible
Current	
  Benefits
• Early	
  detection	
  of	
   illness
• Accurate	
  heat	
  detection
• Reduces	
  labour	
  and	
  costs
• Potential	
  9-­‐‑15%	
  revenue	
  increase
• Lease	
  pricing	
  model
Actionable	
  
insights
Advanced	
  
analytics
Cow	
  wearable
and	
  
web	
  data
Future	
  Benefits
• Herd	
  and	
  farm	
  level	
  analytics
• Long-­‐‑term	
  trends
The	
  Big	
  Picture
Health
Feed
Yield
Weather
Medicines
Land
Genetics
Market
Data
R&D
Best	
  Practices
Heat
Breeding
• Trend	
  Analysis
• Optimisation
• Planning
• Productivity
• Sustainability
LivestockDairy
275M Cows
0.3B
dairy
1.2B
beef
1.2B
sheep
1B
pigs
1B
goats
23M
EU Cows
3M
UK
Cows
800B GBP216B GBP
4.2B
Animals
275M
Animals
Team Partners
Veena	
  Adityan
Executive	
  Officer
Dan	
  O’Donovan
Technology	
  Officer
Jose	
  Chitty
Operations	
  Officer
David	
  Flanders
Agritech	
  Advisor
FARM
Ian	
  McCrone
Veterinary	
  Advisor
We	
  need	
  £150,000	
  for	
  a	
  large	
  scale	
  pilot
veena@smartbell.io
Betsy
PR	
  Mascot

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