Veena Adityan is seeking £150,000 for a large-scale pilot of their cow monitoring technology. The technology provides early illness detection, accurate heat detection, reduced labor and costs, and potential increased revenue of 9-15% through wearables and web data analytics. It offers current benefits like productivity insights and future benefits like herd and farm level analytics and long-term trends. The technology could monitor the billions of livestock worldwide, including 275 million cows and 23 million EU cows, representing a large market potential.