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soundtagger
Communication & Multimedia Design
User Experience Design

Joel Laumans | Jasper Oudenaarden | Ries Schönthaler




CMD Rotterdam | UXD - sonic branding
Today’s agenda
The challenge

SoundTagger

Demo




CMD Rotterdam | UXD - sonic branding
Three challenges

The game
What is the game?
How will it work?
                                                  game
The social networks
Which social network will we use?
What can we do with the API’s?

The data
What do we want to learn?
How can we communicate this?
                                        social
What data is valuable?                                   data
                                       networks




CMD Rotterdam | UXD - sonic branding
Gaming & social networks?

Which social networks are the most
interesting for gaming?

How can we integrate them                         game
together?




                                        social
                                                         data
                                       networks




CMD Rotterdam | UXD - sonic branding
Social networks & data?

What can social networks tell us?

How can we use them to collect
data?                                             game




                                        social
                                                         data
                                       networks




CMD Rotterdam | UXD - sonic branding
The game & data

What data do we need to get out of
the game?

How can we keep the game ‘fun’ and                game
still return valuable data?




                                        social
                                                         data
                                       networks




CMD Rotterdam | UXD - sonic branding
soundtagger
Game
Simple & straight forward
                                                  game
Fun for different ages
Easy to migrate to other networks or
platforms
Gathers valuable data



Backend
Reveals powerful information
                                        social
Gives meaning to the data
                                                         data
                                       networks
Can easily generate revenue




CMD Rotterdam | UXD - sonic branding
CMD Rotterdam | UXD - sonic branding
CMD Rotterdam | UXD - sonic branding
Take advantage of API’s

Facebook is extremely attractive!

Access exist user data, such as:
age, gender, location, nationality, etc

Let users make the game become
viral




CMD Rotterdam | UXD - sonic branding
Simply tagging sounds and linking it to
                              demographics creates powerful data!




CMD Rotterdam | UXD - sonic branding
Revealing the data

Quickly communicate results

                                          “It’s like having
Helps find the meaning in the data

                                        Google Analytics for
Use filters to find specific results
                                           your sounds”
Great for testing existing sounds and
as a research tool for sound design




CMD Rotterdam | UXD - sonic branding
CMD Rotterdam | UXD - sonic branding
CMD Rotterdam | UXD - sonic branding
Working prototype!

We asked about 50 people to play
our beta to find out whether this
concept could really work.

Does it really work? Yes!

http://www.sizedesign.nl/dumbar/




CMD Rotterdam | UXD - sonic branding
The results are the proof

We weren’t sure what the results
were going to be like, but even with
only 50 tests we got enough
information to start making some
conclusions!




CMD Rotterdam | UXD - sonic branding
Philips                                Unox            Nescafe


philips                                unox            panfluit
bells                                  coffee
                                                       nescafe
                                       piano
high
doorbell                               worst           jungle
windows                                family
                                                       indian
light
                                       winter
bright
                                                       coffee
                                       soep
child
                                                       drums
                                       douwe egberts
reminder
                                                       wood
                                       lekker
ibm
intel                                  rookworst       douwe egberts
ping pong                              warm            african
christmas                              jazz            japan
vodafone                               relax           oriental




CMD Rotterdam | UXD - sonic branding
Philips                                Unox            Nescafe


philips                                unox            panfluit
bells                                  coffee
                                                       nescafe
                                       piano
high
doorbell                               worst           jungle
windows                                family
                                                       indian
light
                                       winter
bright
                                                       coffee
                                       soep
child
                                                       drums
                                       douwe egberts
reminder
                                                       wood
                                       lekker
ibm
intel                                  rookworst       douwe egberts
ping pong                              warm            african
christmas                              jazz            japan
vodafone                               relax           oriental




CMD Rotterdam | UXD - sonic branding
Other Game concepts

Test whether images infuence how
users tag sounds

See which images users associate
with sounds




CMD Rotterdam | UXD - sonic branding
Thank you! Any questions?




CMD Rotterdam | UXD - sonic branding

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Soundtagger

  • 1. soundtagger Communication & Multimedia Design User Experience Design Joel Laumans | Jasper Oudenaarden | Ries Schönthaler CMD Rotterdam | UXD - sonic branding
  • 3. Three challenges The game What is the game? How will it work? game The social networks Which social network will we use? What can we do with the API’s? The data What do we want to learn? How can we communicate this? social What data is valuable? data networks CMD Rotterdam | UXD - sonic branding
  • 4. Gaming & social networks? Which social networks are the most interesting for gaming? How can we integrate them game together? social data networks CMD Rotterdam | UXD - sonic branding
  • 5. Social networks & data? What can social networks tell us? How can we use them to collect data? game social data networks CMD Rotterdam | UXD - sonic branding
  • 6. The game & data What data do we need to get out of the game? How can we keep the game ‘fun’ and game still return valuable data? social data networks CMD Rotterdam | UXD - sonic branding
  • 7. soundtagger Game Simple & straight forward game Fun for different ages Easy to migrate to other networks or platforms Gathers valuable data Backend Reveals powerful information social Gives meaning to the data data networks Can easily generate revenue CMD Rotterdam | UXD - sonic branding
  • 8. CMD Rotterdam | UXD - sonic branding
  • 9. CMD Rotterdam | UXD - sonic branding
  • 10. Take advantage of API’s Facebook is extremely attractive! Access exist user data, such as: age, gender, location, nationality, etc Let users make the game become viral CMD Rotterdam | UXD - sonic branding
  • 11. Simply tagging sounds and linking it to demographics creates powerful data! CMD Rotterdam | UXD - sonic branding
  • 12. Revealing the data Quickly communicate results “It’s like having Helps find the meaning in the data Google Analytics for Use filters to find specific results your sounds” Great for testing existing sounds and as a research tool for sound design CMD Rotterdam | UXD - sonic branding
  • 13. CMD Rotterdam | UXD - sonic branding
  • 14. CMD Rotterdam | UXD - sonic branding
  • 15. Working prototype! We asked about 50 people to play our beta to find out whether this concept could really work. Does it really work? Yes! http://www.sizedesign.nl/dumbar/ CMD Rotterdam | UXD - sonic branding
  • 16. The results are the proof We weren’t sure what the results were going to be like, but even with only 50 tests we got enough information to start making some conclusions! CMD Rotterdam | UXD - sonic branding
  • 17. Philips Unox Nescafe philips unox panfluit bells coffee nescafe piano high doorbell worst jungle windows family indian light winter bright coffee soep child drums douwe egberts reminder wood lekker ibm intel rookworst douwe egberts ping pong warm african christmas jazz japan vodafone relax oriental CMD Rotterdam | UXD - sonic branding
  • 18. Philips Unox Nescafe philips unox panfluit bells coffee nescafe piano high doorbell worst jungle windows family indian light winter bright coffee soep child drums douwe egberts reminder wood lekker ibm intel rookworst douwe egberts ping pong warm african christmas jazz japan vodafone relax oriental CMD Rotterdam | UXD - sonic branding
  • 19. Other Game concepts Test whether images infuence how users tag sounds See which images users associate with sounds CMD Rotterdam | UXD - sonic branding
  • 20. Thank you! Any questions? CMD Rotterdam | UXD - sonic branding