Revolution or evolution? How are Belgian companies picking up on social media? Thanks to three consecutive years of research among Belgian communication professionals, Leads United can shine a light on the evolution of social media usage in Belgium. Based on this research, we have five advices for you to start

1. Revolution OR Evolution Social media adoption in Belgium SMF2010 – 25/6/2010 Pieter De Wit

4. About our customers

6. The figures 2007 2008 2010

7. Social media Top of mind awareness

9. Social media policy

10. The figures 2010

11. Term ‘ Social Media’ 84% could give at least one example

12. Top of mind awareness per tool 84% - social networks 70% - microblogs 22% - videocasts 17% - blogs 1,5% - podcasts 1,5% - wikis

13. Access to social media tools has access to everything has access to social networking sites 64% 77%

14. Professional use of social media 4% uses all tools 43% uses none 14% will be using it soon

15. Objective of social media use Reaching target groups > Visibility > Products > Internal communications > Recruitment > Content Management

16. Use across disciplines External comms > Internal comms > Crisis comms

17. No monitoring Monitoring Monitoring Via social media

18. to negative online feedback Response 69% does not monitor 7% does not want to react

19. Conversation via social media in 4 uses it for conversations 1

20. Use across disciplines Sales > Customer support > Product development

21. Policy implementation in 4 has a guideline in place 1 Social media policy Internet policy International policy > >

22. (R)evolution?

23. (R)evolution? People are still looking to find their way professionally

24. The advice 1 Access to all tools for your communication professionals Guidelines to avoid surprises 2 Make sure your communication professionals know the tools and know how to use them 3 Monitor for company, products and people 4 Use it for dialogue, not for shouting 5

25. Questions?