Social Media has become a tool to be taken seriously. Jumping on the social bandwagon now is a great choice given that social media is becoming more and more established and thus even more scaleable!

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10. Facebook and Twitter have 700,000,000 members combined

12. The fastest growing demographic among Facebook users is... 35 to 65 year-old women

20. Canadians spend far more time on the internet than anyone else in the world. The average Canadian dedicates a staggering 2,500 minutes each month to browsing the internet.

31. It’s where your prospects & customers are searching to find businesses they can trust to buy from or to get their problems solved

34. of small businesses have invested any time or effort in marketing online Only 26%

42. Continue to engage & follow up Continue to provide valuable information

43. It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you.

46. Integrate all the elements so they amplify each other - search engines, video, social media, mobile marketing…