What Product Managers can do to improve collaboration with UX.

1. How to work with
UX Designers.
@philsuter

3. Everybody wants to
be successful.

5. Interviews with
12 UX Designers.

6. What makes a good PM?
What are a PM’s main
responsibilities?

7. What can a PM do to make
collaboration with UX work
well?
What should a PM not do?

8. 6 areas to
think about.

9. You provide and
protect focus.
1

10. Tactic
Product
Strategy
Vision
Roman Pichler

11. Tactic
PM
Vision

12. Tactic
PM
Vision
Stakeholder Stakeholder
Stakeholder Stakeholder

13. «You can be either a
shit funnel or a shit
umbrella.»
Todd Jackson

14. I love it!
Me too!
Stakeholders

15. I love it!
Me too!
UsersStakeholders

16. Trust the team.
2

17. «Challenge design decisions – but
don’t try to overrule them.»
«Don’t try to decide everything,
trust the experts.»
«Don’t micromanage.»

18. «The real art is to let
people do things that
you disagree with.»
Mark Zuckerberg

19. Winner on
ImmoScout24

20. Winner on
anibis.ch

21. Who decides what
the MVP is?
3

22. Useful Usable
Feasible
MVP

23. Useful Usable
Feasible
MVP
People can figure
out how to use it.
People choose
to buy or use it.
You can build
it and deliver it.

24. The user decides what
the MVP is.

25. Henrik Kniberg

31. Don’t mix up MVP
with experiment.

32. Who owns user
research?
4

34. Problem Space Solution Space
Research Synthesis Ideate/Design Implement
Diverge
Diverge
C
onverge
C
onverge

35. Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize

36. Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
Ideate
D
esign
D
esign
C
ritiquePrototype
Test
Im
plem
ent
R
elease

37. Problem Space Solution Space
PM UX Dev
Handoff HandoffHandoff
UR

39. Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
Ideate
D
esign
D
esign
C
ritiquePrototype
Test
Im
plem
ent
R
elease

40. Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
PM
UX
Dev

41. Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
Ideate
D
esign
D
esign
C
ritiquePrototype
Test
Im
plem
ent
R
elease
PM
UX
Dev

42. No handoffs.

43. Iterations are your
friend.
5

45. Make it perfect
for the first
version
Takes more
time...
No time for
iterations

46. Your
product

47. Commit to iterations.

48. «UX designers value
things that can't be
measured in a
meaningful way.»
Julie Zhou
6

50. Booking.com’s
UX Designer*
* actual footage

52. User trust.
Coherence.
Clarity.
Quality.

55. Attention to detail is
what can make a good
product great.

56. Be a shit umbrella.
Trust your team.
MVP ≠ Experiment

57. Work without handoffs.
Iterate. Iterate. Iterate.
Pay attention to details.

58. Yeah, well, you know, that's just,
like, your opinion, man.

59. Let’s discuss!
@philsuter