Surviving (And Thriving!) In the New Publishing World

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The freelance writing market is collapsing, but enterprising journalists can still make a good living by diversifying their sources of revenue and focusing on lucrative markets. This presentation covers new opportunities that have emerge with the proliferation of online specialty publishing.

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Surviving (And Thriving!) In the New Publishing World Paul Gillin, Author The New Influencers Secrets of Social Media Marketing The Joy of Geocaching Social Marketing to the Business Customer Professional Outdoor Media Association

The Media in Collapse US Magazine Circulations Revenue Declines, 2001-2009 Decline in circulation of top 10 newspapers in 2008: 635,000 Average age of US daily newspaper reader: 57 Reduction in US newsroom staffs since 2001: 45% Growth in NBC prime time audience, 2008: -14.3% Age of average network evening news viewer: 63

You Are Your Own Publisher 32 million members 44 million members 400 million members 1 billion daily views 1 million daily visitors 6 million daily visitors 1.5 million daily visitors 10 million members 50 million members

Points to Remember Publishing world is atomizing So are revenue sources Personal brands matter Use every outlet at your disposal Syndicate, reuse and sell Speaking, consulting, corporate jobs and events are emerging opportunities

New Kind of Publisher “I’m not going to get into specifics on this except to say that June was comfortably in the six figure zone for a month after expenses.” Darren Rowse, Problogger

AskPatty’s Syndication Wizardry ,[object Object]

Articles automatically posted to bookmarking sites, multiple Facebook fan pages

Spokesperson for Rain-X Division of Shell Oil, Mobil1 division of Exxon/Mobil

Hired for 12-part video series on AutoNet TV “My inbox is overflowing every day with people who want speakers, partnerships, training and certifications.” -Jody DeVere, CEO Principal Value ,[object Object]

100-fold amplification of blog/Web content

CEO developing side business as automotive social media consultant,[object Object]

Speaker Titles from a Recent Freelancing Conference Vice President at a nonprofit think tank on boomers, work and social purpose. Journalism instructor Writes for voiceofsandiego.org Executive director of a journalism Foundation...two books...writes 4weekly career management column for ABC News Senior Editor at DrBicuspid.com, a Web site for dental professionals President of The One Page Business Plan Company Author of In Her Own Sweet Time...editor and multi-media events producer Editor of The Threepenny Review, author of eight books, contract blogger Co-founder of The Journalism Shop Editor of blog about science fiction and the future West Coast Editorial Director of Patch.com, Consultant to journalism fellowship...co-author of four books EIC of Bay Citizen, a not-for-profit hyperlocal Produces 40 webinars annually for high-tech companies... corporate writing

Contract Blogging Rick Burnes, HubSpot Allison Steinberg, JetBlue Ginny Skalski, Cree Lighting Jim Cahill Emerson Process Richard Brewer-Hay, eBay

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1. Surviving (And Thriving!) In the New Publishing World Paul Gillin, Author The New Influencers Secrets of Social Media Marketing The Joy of Geocaching Social Marketing to the Business Customer Professional Outdoor Media Association

2. The Media in Collapse US Magazine Circulations Revenue Declines, 2001-2009 Decline in circulation of top 10 newspapers in 2008: 635,000 Average age of US daily newspaper reader: 57 Reduction in US newsroom staffs since 2001: 45% Growth in NBC prime time audience, 2008: -14.3% Age of average network evening news viewer: 63

3. You Are Your Own Publisher 32 million members 44 million members 400 million members 1 billion daily views 1 million daily visitors 6 million daily visitors 1.5 million daily visitors 10 million members 50 million members

4. Points to Remember Publishing world is atomizing So are revenue sources Personal brands matter Use every outlet at your disposal Syndicate, reuse and sell Speaking, consulting, corporate jobs and events are emerging opportunities

5. Create a Distinctive Persona

6. New Kind of Publisher “I’m not going to get into specifics on this except to say that June was comfortably in the six figure zone for a month after expenses.” Darren Rowse, Problogger

7. Build Personal Brand “The Cranky Flier is one of the best. With snarky, critical and sometimes humorous comments about the airline and travel industries, The Cranky Flier is a crowd pleaser.” We offer tips on… places to visit with children and how to have the best family vacations…romantic escapes, girlfriend getaways, and solo trips. Plus, we cover industry news and review travel gear, and we love to give things away! “Editor Darren Cronian began this travel blog after what he describes as a ‘nightmare booking experience with a high-street travel agency’. Thousands of people visit each week, swapping stories about disastrous holidays.”

9. Articles automatically posted to bookmarking sites, multiple Facebook fan pages

10. Spokesperson for Rain-X Division of Shell Oil, Mobil1 division of Exxon/Mobil

11.

12. 100-fold amplification of blog/Web content

13.

14. Speaker Titles from a Recent Freelancing Conference Vice President at a nonprofit think tank on boomers, work and social purpose. Journalism instructor Writes for voiceofsandiego.org Executive director of a journalism Foundation...two books...writes 4weekly career management column for ABC News Senior Editor at DrBicuspid.com, a Web site for dental professionals President of The One Page Business Plan Company Author of In Her Own Sweet Time...editor and multi-media events producer Editor of The Threepenny Review, author of eight books, contract blogger Co-founder of The Journalism Shop Editor of blog about science fiction and the future West Coast Editorial Director of Patch.com, Consultant to journalism fellowship...co-author of four books EIC of Bay Citizen, a not-for-profit hyperlocal Produces 40 webinars annually for high-tech companies... corporate writing

15. Aggregators

16. Contract Blogging Rick Burnes, HubSpot Allison Steinberg, JetBlue Ginny Skalski, Cree Lighting Jim Cahill Emerson Process Richard Brewer-Hay, eBay

17. Self-Publishing Scott Kirsner Columnist, Boston Globe Self-Published Author

18. Sponsored newsletters Sponsored podcasts Guides/calendars/coffee-table books Books Contests Ancillary Products

19. Speaking & Consulting Sponsored seminars/webinars Guided tours Promotional events Marketing programs Event blogging Corporate Outings

20. Thank you! Paul Gillin 508-656-0734 paul@gillin.com www.gillin.com Twitter: pgillin Subscribe to my free weekly newsletter at gillin.com Available on Amazon or at NewInfluencers.com Available on Amazon or at SSMMbook.com Coming Jan, 2011: Social Marketing to the Business Customer By Paul Gillin & Eric Schwartzman

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Great slide capture of some of the key players so far

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