One experiment where the purpose has helped a team to overcome the challenge of being lost for succeed and invite everyone to try the exercise used to solve the issue.

1. The only route to succeed
Agile Connect Braga
Startup Braga
24 September 2019
Pedro Almeida

2. Agenda
/Icebreaker /Hello! /Introduction
/Pick a story /Exercise /Story telling
/Exercise /Feedback /Close
Agile Connect Braga - September 2019Purpose - The only route to succeed

3. Trading Card
Purpose - The only route to succeed Agile Connect Braga - September 2019

4. Hello!
Purpose - The only route to succeed
UTAD Maisis Siemens
Nokia Networks
FarfetchTalkdesk
PT Inovação
Agile
Agile Connect
NME
Liberating Structures
North Portugal
2019
1995 2004 2005 2006
2006-2018
2017 2015
2011
2008
2016-2018
2019
Changing the world every day
Fullstack Porto
2019
Brokas
2002
Agile Connect Braga - September 2019

5. Purpose - The only route to succeed
Introduction
purpose | ˈpərpəs |
noun
the reason for which something is done or created or for
which something exists: the purpose of the meeting is to
appoint a trustee | the building is no longer needed for its
original purpose.
Agile Connect Braga - September 2019

6. Purpose - The only route to succeed
Inspiration
Human intrinsic motivation
Autonomy
Mastery
Purpose
Agile Connect Braga - September 2019

7. Purpose - The only route to succeed
do the impossible
Agile Connect Braga - September 2019

8. Pick a story
Purpose - The only route to succeed
Team
Release
Goals
Team’s
Mission
Product
Vision
Agile Connect Braga - September 2019

9. Purpose - The only route to succeed
Product
Vision
/Context
/Group exercise
/What happen
/Learnings
/Group exercise
Agile Connect Braga - September 2019

10. Purpose - The only route to succeed
Context
/3 teams
/20 team members
/Open the product to General Availability
/Lack of overall alignment
/Team’s exponential growth
Agile Connect Braga - September 2019

11. Purpose - The only route to succeed
Group exercise
/1m - individually think in a solution
/2m - get a partner and get a common solution
/4m - gather two groups and share a common solution
/All - Each group will share the solution
Agile Connect Braga - September 2019

12. Purpose - The only route to succeed
What happen
/Product Manager asks Agile Coach support
/Outcome
/Design a strategy to define a vision together
Agile Connect Braga - September 2019

13. Purpose - The only route to succeed
What happen
/Session preparation
/Outcome
/A session planned to be done with all team
Agile Connect Braga - September 2019

14. Purpose - The only route to succeed
Target customer
Agile Connect Braga - September 2019

15. Purpose - The only route to succeed
Statement of need or
opportunity
Agile Connect Braga - September 2019

16. Purpose - The only route to succeed
Product Name
Agile Connect Braga - September 2019

17. Purpose - The only route to succeed
Product Category
Agile Connect Braga - September 2019

18. Purpose - The only route to succeed
Key benefit,
reason to buy
Agile Connect Braga - September 2019

19. Purpose - The only route to succeed
Primary competitive
alternative
Agile Connect Braga - September 2019

20. Purpose - The only route to succeed
Statement of primary
differentiation
Agile Connect Braga - September 2019

21. Purpose - The only route to succeed
Studio vision
first draft
Agile Connect Braga - September 2019

22. Purpose - The only route to succeed
Studio vision
refined
Agile Connect Braga - September 2019

23. Purpose - The only route to succeed
Studio vision
signed by all
Agile Connect Braga - September 2019

24. Purpose - The only route to succeed
Studio vision
visible at team’s
place
Agile Connect Braga - September 2019

25. Purpose - The only route to succeed
Learnings
/Listen people /Have face -to-face conversations
/Push for management team support
/Push for a common understanding /All together
/Use your creativity /Use visualization
/Have a decider
Agile Connect Braga - September 2019

26. Tips
/Be(come) the owner of the Product vision
/Share your Product vision, often
/Don’t believe your idea is the best idea ever
/Develop your vision iteratively and incrementally
/Adapt your vision as you're learning
/Adapt your vision pitch, based upon your target audience
/Focus on value for customers and users, not on technology
/Keep your vision short, clear and inspiring
/Make the vision fit in the companies vision and strategy
/Validate your vision with stakeholders, the Scrum Team and market
Purpose - The only route to succeed Agile Connect Braga - September 2019

27. Studio Cluster/with care
/João Azevedo /Diogo /Paula /Sebastião
/Nuno /Jorge /Anderson /José Marques
/José Barros /Rui Fonseca /Rui Simões /Nelson /Miguel
/Pedro Silva /Pedro Piloto/Carlos /David /Luís Duarte
/Pedro Torres /Ricardo Vasconcelos /Doug /Phillip
Agile Connect Braga - September 2019Purpose - The only route to succeed

28. Purpose - The only route to succeed
Exercise
/form groups
/1m - individual brainstorm
/4m - common solution
/repeat for each point
/All - Each group will share the solution
Agile Connect Braga - September 2019

29. /The most valuable part
/What-where can I improve
/What is your overall feeling about the session
Purpose - The only route to succeed
Feedback
Agile Connect Braga - September 2019

30. Purpose - The only route to succeed
Thank You!
Agile Connect Braga - September 2019