2. Challenge
★ To prepare a well-working autumn sales promotion based on attractive
and easy-to-achieve premiums.
★ To boost sales of additional 10% vs autumn promotion in 2006 (+132 t).
★ To come with an excellent concept that will attract both - mothers kids.
★ To create a prize with both activity and fun elements
★ To subsequently support the brand’s relaunch (new packaging, updated
TVC)
3. Solution
★ Consumer promotion running for 6 weeks from 1.10. to
11.11. 2007
★ Main price Junior ski set (helmet with skis and ski-
fastening in Granko limited edition), 500g pack
enclosure Reflexka
★ “Buy 1,5Kg and send EAN codes via mail” mechanics,
winners get SMS and register prize on promotion
microsite or helpline.
★ Every week draw of 125 winners, 750 in total
