This presentation was given at Ad:tech, New York on November 19th. I was joined by Javier Barragan of Flycell and Bucksense, who gave his first hand experience of working with many large affiliate networks as well as bringing his affiliate program in-house.

1. Affiliate Programs: In-House vs. Network Peter Hamilton Partner / CMO at HasOffers.com [email_address] Twitter: @PeterHamilton #adtechny

2. What ’s the point? @peterhamilton

3. To Get New Customers. What ’s the point? That meet your desired level of quality. That you're actually willing to pay for. That you would not reach otherwise. @peterhamilton

4. What ’s the point? What's it worth to you? @peterhamilton

6. What ’s the difference? @peterhamilton

8. Cost: Affiliate networks Courtesy of Geno Persekov - AMNavigator.com/blog @peterhamilton

9. Cost: In-house program @peterhamilton Tracking Software Affiliate Payouts + = Total Costs

10. In-house control Internal Tracking @peterhamilton The Data is Yours Pay What You Want You Control Your Offer No negotiation on payout amounts or structures (flat rate, % of sale, recurring, etc.). Affiliate information, user data, all other records. Real-time reporting and reconciliation. Change anything, any time you need to.

13. Who ’s doing what? Currently Using CJ, Linkshare, or GAN Manage an In-House Affiliate Program @peterhamilton

14. Can I do both? @peterhamilton

16. Do what ’s right for you Every Organization is Different! @peterhamilton

18. Case Study An In-House Affiliate Program Story Javier Barragan General Manager at Bucksense, Inc. Previously: VP of Acquisition, Flycell http://www.bucksense.com Twitter: @BuckSense @peterhamilton

19. Affiliate Programs: In-House vs. Network Peter Hamilton Partner / CMO at HasOffers.com [email_address] Twitter: @PeterHamilton #adtechny