How to architect,implement and run a large enterprise 2.0 deployment

1. Enterprise 2.0
How to build vibrant communities
Peter H. Reiser
Principal Architect Social Community Framework
Global Industry Business Unit, Oracle Inc.
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2. Paradigm Shifts ?
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3. Enterprise 2.0 Paradigm Shifts
Web centric People centric
Pull and push Mash-up
Downloads & hits Social Capital
Read-only Read/Write
Web 1.0 Enterprise 2.0
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4. Cultural Paradigm Shifts
Know-How Know Who knows
how
Knowledge is Sharing is Power
Power
Control Facilitate
Old World New World
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5. Example: Intranet
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6. From Web centric
Some content …
Static Content
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7. To People centric
“Facebook” like
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8. Enterprise 2.0 Strategy
PERSONAL MASHUP
WHO I AM What I need
●
Personal to me
●
Real time
●
About Me ●
Context aware ●
Training
● My Skills
●
Experts
●
My Contributions
● Knowledge
●
My Social Network
●
Code
● My Credentials
● Best Practices
●
My Customers
● Customer presentation
● My Projects …
●
CRM
● ERP
People centric
People centric Value Driven Mashup Enabled
Mashup Enabled
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9. How ?
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10. How to build vibrant communities
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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11. Architecture - how to build
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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12. Federated Services Architecture
Portal/Widgets
MyShare MyTags MyContributions My Skills MySocial MyEquity MyCommunities
Federated Services
Community Feed
Wiki Attachment Tagging Blog
Equity Syndication
Rating
Search Forum Comment Ontology Microblogging Social
Graph
Security & Entitlement Services
Enterprise Store
URL Attachments Tags Activities People Groups Statistics
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13. 13

14. Architecture
Community 1 Community 2 Community n
If You Build it,
If You Build it,
WillValue System
Will They Come?
They Come?
Methodology
Architecture
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15. Methodology - How to drive adoption
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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16. Methodology, Policies & Governance
MMFI – Make Me Feel Included
What is the common cause ?
Do you listen to me? Do you understand me?
WIIFM – What Is In it For Me
Can you provide what I need any time, anywhere on any
device?
MMFV – Make Me Feel Valued
Can I trust you? Do you trust me?
Do you value me? How ?
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17. Methodology (examples)
What Check
Has the Community a Persistent Identity ? (understand cause and
✔
value, and feel included (rituals))
Have the responsibilities been agreed to? (common definition of what is
✔
necessary to make this a viable community
Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge
✔
Champion, Peripheral Member ?
Have you defined the Community rhythms? (regular events, virtual and IRL) ✔
Have you defined the community value system ? (Community Equity,
✔
business metrics)
What is your publishing policy (don't share without legal approval or share
✔
everthing except ...?)
Do you have internal/external Governance models and rules? ✔
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18. Policies and Governance (examples)
Policies Governance
Social Media Policy Publishing
Be interesting Establish guidelines
Don't be stupid Community governance
If you get in troubles you Tagging
have to pay the lawyers
Corp. Metadata policy
Data Privacy Community governance
Understand global and
local Data Privacy and Information Live Cycle Mngt.
Workers Council laws Establish archiving
(use Germany as the
benchmark :-) )
policy based on
Community Value
Community Policy .... 18

19. Value System – What is in it for me (WIIFM)
Community 1 Community 2 Community n
Value System
Methodology
Architecture
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20. Value System: Social Capital
• How do I build value in
a virtual world?
• How do I know my
value?
• What is my contribution
and participation
value ?
• How do I gain virtual
reputation & trust?
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21. Community Equity
CONTRIBUTION PARTICIPATION
EQUITY EQUITY
Attachments Rate
Wiki Comment
Blogs Re-use
CQ+PQ+SQ+RQ Tags
IP
Personal
SKILLS EQUITY Equity ROLE EQUITY
Enterprise Business
User Projects
Skills Rating Formal
Training Informal
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22. Information Equity
Content
Content Activities
Activities People
People
create
modify
download
view
rate
comment
tag
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23. Personal Equity
my Community Equity
my Community Equity Activities
Activities Me
Me
Contribution
create
modify
Tag
Participation
People
People
view
rate
comment
reuse
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24. Use Cases
Show the top xx information
for tag x
Objective: List most valued
information for a community or for
a person
Show all Contribution Tags of
a user ordered by Tag Equity
Objective: Show most valued
topics in a community or for a
person
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25. Use Cases
Show the top xx experts for tag x
Objective: Automatically calculate expertise of users (our countries with
expertise) based on the social feedback they receive on their contributions
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26. SunSpace -
a successful implementation
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27. What is SunSpace ?
A concept and architecture Calculates “community equity”
designed to build and for people, communities and
nourish vibrant communities content as a means to promote
within an organization. participation
The architecture of SunSpace Integrates with existing
promotes participation and knowledge bases and
nurtures organic repositories in an organization
development of knowledge
in communities Promotes sharing and focuses
on and satisfies individual
needs of participants
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28. What is SunSpace ?
A concept and architecture Calculates “community equity”
designed to build and for people, communities and
nourish vibrant communities
30'000 users
within an organization.
content as a means to promote
participation
The 600+ communities
architecture of SunSpace Integrates with existing
promotes participation and
10X growth in 6 month knowledge bases organization
nurtures organic repositories in an
and
development of knowledge
in12 million social activities
communities Promotes sharing and focuses
on and satisfies individual
Social Community Platformof participants
needs
Architecture, Methodology, Value System
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29. Demo
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30. MyProfile
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31. Communities
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32. Secure microblogging
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33. Enterprise Search and Expert finder
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34. What's next ?
Implement SunSpace using Oracle
Webcenter and Webcenter Spaces
UCM – Universal Content Mngt.
Secure Search
Integrate with Business Processes
Sales - CRM
Project Delivery – Project Accounting
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35. Thanks !
• peter.reiser@oracle.com
• http://blogs.sun.com/peterreiser
• http://twitter.com/peterreiser
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