Peter Metzinger

Zürich Area, Switzerland Switzerland

Advertising / Marketing / PR

Owner of business campaigning GmbH and organizer of Campaigning Summit Switzerland. http://www.CampaigningSummitSwitzerland.com Campaigning is the art of motivating people via well thought-through and strategically planned activities so that they help you to effectively achieve your goals in a concrete and measurable way. It has been applied in marketing, PR, branding, internal communication, advertising, community buildung, crisis management, change management, public affairs etc. I've been working in campaigning since 1982. Until 1991 as a volunteer for Greenpeace, from 1991 to 1994 as Nuclear Campaigner and from 1994 to 1997 as Campaigns Director at Green