Lessons Learned From Internal Communities
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This document summarizes a discussion on using internal social networking at large companies. Representatives from IBM, EMC, Deloitte, and Dachis Corporation discussed their experiences launching internal social platforms, how they are used, and key metrics. They covered challenges around adoption, moderation, and measuring success.
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Lessons Learned From Internal Communities
- 1. Lessons Learned From Internal Communi2es The real story behind enterprise social networking at IBM, EMC, and DeloiAe #e2conf30
- 2. IntroducCons • Peter Kim, Senior Partner, Dachis CorporaCon • Joan DiMicco, Research ScienCst, IBM • Jamie Pappas, Manager Social Media Strategy, EMC • Patricia Romeo, D Street Leader, DeloiAe #e2conf30
- 3. Backchannel on TwiAer • Hashtag: #e2conf30 • Joan DiMicco: @joandimicco • Peter Kim: @peterkim • Jamie Pappas: @jamiepappas • Patricia Romeo: @patriciaromeo #e2conf30
- 5. Dachis Corpora2on • Peter Kim, Senior Partner • @peterkim #e2conf30
- 6. Dachis CorporaCon • Founded 2008 • $50 million commitment from AusCn Ventures • Focus on enterprise social soSware + services #e2conf30
- 7. Social Business Design Leveraged Outcomes Emergent Outcomes #e2conf30
- 8. IBM Beehive • Joan DiMicco, Research ScienCst • @joandimicco #e2conf30
- 9. Joan DiMicco IBM Joan DiMicco Title: Research ScienCst 1 Rogers Street Cambridge, MA USA joan.dimicco@us.ibm.com www.joandimicco.com twiAer.com/joandimicco #e2conf30
- 10. Why Beehive? • A research project informing IBM’s Lotus ConnecCons – Transferrable asset to ConnecCons pla_orm • Mission: Push the boundaries of sharing in the workplace – Already at IBM: Corporate Profiles, Blogs, Wikis, AcCviCes, Dogear Social Bookmarking • Goal: Understand why and when employees use these tools #e2conf30
- 11. Features and Milestones • Launched Fall 2007 to IBM • 60,000 IBMers signed‐up • The Features That Worked – Free‐form About You quesCons – Status messages – Photo sharing – Top‐5 list sharing – Ability to comment on all content – Email digests of network acCvity #e2conf30
- 12. Beehive Timeline Began as a research project funded by the Lotus ConnecCons Product Group. May 2007 Sept 2007 June 2009 Future • 60,000 IBMers have signed‐up and created profiles • 10‐15,000 unique visitors each month Lotus Opened to all • Status messages: 200K ConnecCons Private beta Major IBM; 1400 • Free‐form About You Profiles will launch Milestones employees join quesCons: 60K integrate (250 users) the first week • Photo shared: 70K features from • Top‐5 lists shared: 20K Beehive • Events hosted: 3K • Comments made on profiles, photos, lists and events: 200K #e2conf30
- 13. EMC | ONE • Jamie Pappas, Manager Social Media Strategy • @jamiepappas #e2conf30
- 14. Jamie Pappas EMC Jamie Pappas Manager, Social Media Strategy 42 South Street Hopkinton, MA 01748 pappas_jamie@emc.com jamiepappas.typepad.com twiAer.com/jamiepappas #e2conf30
- 15. Why EMC|ONE? • Explore the opportuniCes available through the use of social media as an enterprise tool • Provide employees a “voice” in the organizaCon • Break down organizaCon and informaCon silos • Connect people with people and real‐ Cme resources • Develop E 2.0 proficiency across global workforce • Start internally – work our way outside #e2conf30
- 16. Features and Milestones • User generated communiCes • Status updates • Discussions, wikis, blogs • Advanced search • Rich media embedding • Email noCficaCons • Robust user profiles • RSS feeds July Sept Oct Nov Dec Feb May Sept Dec Jan Jan April May 2007 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 Alpha Beta Phase 1,000 5,000 Dev/Test 10,000 Business MulC‐ 12,500 Phase ProducCon Release Release Release Major Milestones Release Registered Registered Env’s Registered CriCcal node Registered Release Phase 1.8 1.10.6 2.5.3 1.6 Users Users dedicated Users Status Env. Users 1.0 #e2conf30
- 17. EMC|ONE Stats Registered Users & Unique Visitors User Generated Content (numbers are cumulaCve) (numbers are point in Cme) #e2conf30
- 18. DeloiWe D Street • Patricia Romeo, D Street Leader • @patriciaromeo #e2conf30
- 19. Patricia Romeo Deloi*e Patricia Romeo D Street Leader 250 E. 5th Street CincinnaC, OH 01748 513.624.7292 promeo@deloiAe.com twiAer.com/patriciaromeo #e2conf30
- 20. Why D Street? • To create a Gen Y friendly workplace • To preserve intellectual capital • To connect people across funcCons • To enable collaboraCon on ideas and projects • To build communiCes of pracCce and interest • To enhance knowledge about one another • To empower people with a personal branding page • To personalize the talent experience and make a large organizaCon feel smaller #e2conf30
- 21. Features and Milestones • Built in MOSS 2007 with customized features to create a Gen Y friendly experience. Features include: – Blogs – Wall – Colleague connecCons – Advanced search – Email noCficaCon – RSS feeds – Free‐form About You quesCons – Photo sharing Jan Mar‐08 Apr‐08 May‐08 June‐08 July‐08 Aug‐08 Sept‐08 Oct‐08 Nov‐08 Jan‐09 Apr‐09 08 Major Non‐client Profiles ConsulCng AERS and Profiles Tax Improved Enabled Imported Added Added fields for Opened Milestones service enhanced Launch FAS enhanced Launch the addiConal over 3,000 foreign our collegues guestbook to launch w/ service Launch w/ regions blogging search photos languages serving on display on the lines, and cell feature to from the to 20,000 foreign profile page, industries phone make more firm PPD profiles assignments similar to and sectors. numbers.. intuiCve directory. Facebook’s “wall.” #e2conf30
- 22. D Street Stats In 12 months, D Street has become a very popular applicaCon at DeloiAe. 90% of the US firm has visited D Street at least once. D Street averages over 300 visitors per day. With over 20,000 profiles, 1,500 blogs, 38,000 photos and 5,000 resumes, D Street is evolving to be the place to connect at DeloiAe. 90,000 EULA Accepts Searches Profiles Personalized Profiles visited 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 #e2conf30
- 23. Discussion • Peter Kim, Dachis CorporaCon, @peterkim • Joan DiMicco, IBM, @joandimicco • Jamie Pappas, EMC, @jamiepappas • Patricia Romeo, DeloiAe, @patriciaromeo #e2conf30
- 24. AdopCon • Allow opportunity for personal social interacCon • Secure leadership support early and oSen • Reinforce personal branding benefits • Rely upon viral adopCon vs. top down push • Start simple and conCnually enhance product • Integrate with as many firm systems as possible • Invest in community management • Create forums and tools to educate about 2.0 • Approach social media as an experiment • Prepare to confront fear of parCcipaCon #e2conf30
- 25. ModeraCon • Use guidelines that reference exisCng policies • Display terms of use at iniCal log on • Insert “report a concern” link on every page • Review risks with legal and management #e2conf30
- 26. Measurement Qualita2ve Measures Numeric Measures • Level of acCvity site‐wide – is new • EULA accepts content being posted, shared, • Profiles created discussed • Searches • User engagement • Profiles visited • Community feedback • Number of communiCes • Do they miss it when it’s not • Number of affiliaCons available? • Blogs • Is this a part of “everyday” business acCviCes? • Bloggers • Pictures uploaded • Could we work without it? • Personal photos updated • Quality vs. quanCty • New files uploaded • User registraCons • Lurker staCsCcs • Visitors and repeat visitors #e2conf30
- 27. Thank you • Peter Kim • Jamie Pappas – me@beingpeterkim.com – pappas_jamie@emc.com – 512‐364‐0046 – jamiepappas.typepad.com – www.beingpeterkim.com • Joan Dimicco • Patricia Romeo – joan.dimicco@us.ibm.com – promeo@deloiAe.com – www.joandimicco.com – 513‐624‐7292 #e2conf30
- 28. Lessons Learned From Internal Communi2es Comparison of features and funcConality #e2conf30
- 29. Tools to Connect Beehive D Street EMC|ONE User Generated Communities No Yes Yes Blogs No Yes Yes Guestbook or Wall Yes Yes No Colleagues or Friends Yes Yes Yes Enhanced Search Yes Yes Yes Wiki No No Yes Chat No No No Discussions Yes Yes Customizable User Profiles Yes Yes #e2conf30
- 30. Profile InformaCon to Share Beehive D Street EMC|ONE Professional Photo YES – System generated YES – User & system generated YES – User generated Title, Location & Contact Data YES – System generated YES – System generated YES – User generated Resume No No No Reporting Relationships No YES – User generated No Publications & Content No YES – User generated YES – User generated Bookmarks or links YES – User generated YES – User generated Not yet, but coming soon Background & Experience YES – User generated YES – User generated YES – User generated Favorites YES – User generated YES – User generated No Photo Album YES – User generated YES – User generated No Industry/Sector Data No YES – System generated YES – User generated Service Area /Line No YES – System generated YES – User generated Education & Work History YES – User generated YES – User generated YES – User generated Skills & Languages YES – User generated Languages only – System generated YES – User generated Tenure YES – User generated YES – System generated YES – User generated YES – Communities are user Community Memberships YES – User generated YES – User generated generated, Groups are system generated #e2conf30