This document discusses gamification mechanics that can be applied to customer relationship management (CRM) software to make it more engaging. It describes various game mechanics used in CRM.me like badges, levels, leaderboards, points and social features. Data on top users of CRM.me is shown to demonstrate how the gamification elements encourage participation and engagement with the software.
Agenda slide.
We're going to find out what causes G projects to fail or succeed, and hopefully see if there are any differences between corporate and academic worlds we can learn from.
Then we're going to have fun finding a memorable way to remember what we've learnt.
GAMIFICATION+ (was e-Advantage, backstory), EiR for 6 years, GamFed is about best practices, CROME is interest in staff motivation.
Means I am interesting mix of academic, best practice and commercial knowledge.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
My biggest win came from just a 2 minute pitch, to a customer's customer. Stories are memorable.
I'm going to get you in groups now, to come up with a story that includes the ways to fail and then to succeed in getting to a successful gamification project.
I'll recommend a tool to use to make a memorable story.
Chip and Dan Heath, in their book Made to Stick analysed the most memorable stories, particularly urban myths, to find out what made them memorable. They boiled it down to these 6 tips:
Simplicity - Not dumbing down, but getting to the core message
Unexpected - Get attention. Violate a schema. Use curiosity.
Concrete - Paint a mental picture 'Put a man on the moon' or film pitching technique. These are concepts that already have a mental picture. Ask for 2 films and a situation. like 1 and 2 set in
Credible - Quote authorities or stats. Give more details to make it more believable (lying technique). Ask a question.
Emotive - People care about people. Ask, what's in it for me? How would this make you feel?
Story - stories make it believable and memorable. Showing the what and why of an idea.
Okay, 10 minutes to get your reasons for failure and success into a story. Then one of your group stands up and tells us the story. Best story wins a prize of course.
Now, lets hear your stories.
Great, prize goes to (perhaps popular vote by noise)...
For white papers, webinars, case studies and other interesting stuff please visit our website at ... and follow me on twitter.
PS One day course on sales & marketing through gamification in July and a Post grad module in gamification for business running in September
Thank you for listening and engaging.