1. Introduction to Broadband & Telephone Services
Peshwa.tel
ecom @ gm ail
.com

2. Bharti Airtel Ltd
Mobile Services Enterprise Services Broadband & Telephone Services
GSM Mobile Enterprise Solutions Fixed Line Telephone
National Long Distance Broadband Service
Internet Service IPTV
VSAT Service
International Long Distance
Bharti Group
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3. Airtel Broadband & Telephone Services : Hub
Structure
Organization Structure
Jt President – Mr. K Srinivas
CEO – NORTH/ East CEO-West
CEO-South
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4. Coverage
• 95 cities across India
- NCR : - Delhi, Gurgaon,Noida.Faridabad, Ghaziabad, Jaipur, Chandigarh, Lucknow
- Bangalore,Chennai, Hyderabad, Madurai, Coimbatore, Ernakulum, Mysore.
- Mumbai, Pune, Ahmadabad, Bhopal, Raipur, Indore
- Kolkata
• Three Hubs – North , South, West
- North Hub takes care of North and East India operations
- Empowered Zonal Teams to handle Acquisition and Customer Service Delivery
• 24 x 7 Customer Care
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5. Market Segments
• Provides broadband (DSL) and telephone services (fixed line) in 95 cities in India.
• One of the largest subscriber base 3 mn Fixed Line and over 1mn DSL customer
SMB
PCO
Small & Medium Enterprise
Mass/Residential
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6. Market Segments
• Home Segment – Presence at all three screens
- Mobile Screen – Mobile services
- PC Screen – Telemedia Services
- TV Screen – Telemedia Services Triple Play Service
- Home Phone – Fixed Line
• B2B Segment
- Fixed Line: Analog & digital Line ( PRI/ BRI)
- Internet Lease Lines
- Broadband Commercial Offerings
- Toll Free Number Service
• Reseller Segment
- PCO Counters
- All Services are offered under post paid plateform
- ARPU of all segment customer 3-4 times of Industry Average
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7. Services
• Triple Play Services
• Home Phone - Fixed Line
- Experience a world class service and
- cutting edge technology
- Experience superior voice clarity on our fiber-optic
framework
- High Quality Customer premised Equipments-
Cordless Phones
• Broadband Services
- DSL technology which gives you blazing-fast;
- Secure Internet access as soon as you switch on
your computer.
- Power Surfing - With speed of up to 8Mbps,
- Surf while you talk! No more missed calls
- end-to-end digital network of underground
copper cable lines
- Superior server technology and
- security to data storage and information
exchange through the Internet.
• Digital TV ( DTH and IPTV services)
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8. New Services
• On Line Desk Top
• Hosted email
• Web conferencing
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9. How do simple telephone networks work
International
RSU Area: South Ex Trunk
Gateway
Automatic
Exchange
C
RSU MSU (Okhla) Local Networks in Other Circles
(Like Mumbai,
Madhya Pradesh) and
OFC
Basic Service Operators (BSOs)
RSU
Copper Wire
A RSU Area: Vasant Vihar D
B
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10. Network
Sub Pillar
MSU:
Main Switch
PILLAR
Unit
DP
RSU:
Remote
s House Wiring
Switch -5K
m
3
Unit
Copper Cable
Sub Pillar
Optic Fiber PILLAR DP
Cable
Copper Cable
Copper
Cable
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11. Optical Fiber Transmission
• Establishes connectivity between MSU to RSUs/DLCs
• Ideally recommended for Long Distance/Inter city communication.
• Armored Optic fibre is used for ensuring high reliability of Network.
• Higher capacity to carry voice/data with minimum transmission losses.
Copper
• Used for providing connectivity from RSU to subscriber
• Network
High Reliability Network
• Efficient transmission of signals and crystal clear voice quality.
• Durability of the Network in adverse climate condition.
• It is ideally recommended for intra city networks.
peshwa.telecom@gmail.com

12. Why Broadband ?
• High speed internet access
• Surf while you talk
• Always on
• Exciting Value added services
- On Demand Speed,
- Antivirus software,
- Music,
- Games
• Go wifi
• Find your perfect match
peshwa.telecom@gmail.com

13. Advantage : Airtel DSL
1. Always On / Always available.
2. Cost effective … Through copper wires.
3. Consistent performance… peak / off peak time.
4. Voice & Data through the same pipe…
5. Scalable … can grow with customer’s requirement.
6. Secure … Dedicated port.
peshwa.telecom@gmail.com

14. DSL Technology
USB 4060 Modem
Integrated
Splitter
USB
POTS cabling DSLAM
Telephone
PC
Socket
POTS
Router Integrated
Splitter
POTS cabling DSLAM
Telephone
10 Base T Socket
Multi-users Hub POTS
•From the Dedicated Port on the DSLAM, the copper wire carrying voice and data reaches the
customer premises
•Splitter splits the frequencies between voice and data thus allowing the customer to Talk and Surf
simultaneously.
•For commercial subscribers the router, facilitates Internet distribution on multiple
PCs
peshwa.telecom@gmail.com

15. Basic Requirements of using DSL
 Computer – Operating System – Win 98 SE (Minimum Standard)
 Pentium II
 128 MB RAM
 USB / LAN Port
 Internet Explorer 6 or above and Cipher Strength 128 Bit Encryption
Note - :
2. USB Modem doesn’t support all Operating System (e.g. Mac , Linux ,
2000 Server)
4. Ethernet Modem/Routers support all Operating Systems
5. Combo Modems support al OS.
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16. Array of Tariff Plans
 Single user / Multi user models
 Different tariff models
 Time based
 Traffic based
 Unlimited
 Toggle options
peshwa.telecom@gmail.com

17. Tariff plans : Major objectives
 Leverage advantage of being an integrated player.
~ Phone + High Speed internet combo offers.
 Ease of understanding ( for customers/ sales teams )
 Ease of sales / billing process.
 Value for Light , Medium, Heavy Users
 A powerful sales story
peshwa.telecom@gmail.com

18. Voice + DSL Combo Plans
256 749 Combo
598 2999
Unlimited (limited 1199 Combo
Combo Combo
(Combo) plan)
Rental 899 598 749 1199 2999
FCV 100 150 150 100 0
Pulse Rate
Local FL -A2A 0.75 1.10 0.75 1.00 1.00
Local FL - Others 1.10 1.10 1.10 1.00 1.00
Local Mob - A2A 0.75 1.10 0.75 1.00 1.00
Local Mob - Others 1.10 1.10 1.10 1.00 1.00
Intra 1.10 1.10 1.10 1.00 1.00
STD 1.50 1.50 1.50 1.00 1.00
ISD 5.99 5.99 5.99 5.99 5.99
Broadband Download Unlimited 3 GB Unlimited Unlimited Unlimited
Rate (Rs. / unit) NA 0.6 NA NA NA
Speed 256 Kbps 384 Kbps 256 Kbps 384 Kbps 1 Mbps
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19. Explosive Growth in Laptop Sale
2000000 l iz e
it a
cap n d
to re
1600000 N eed this t
on
Units
1200000
800000
400000
0
2003-04 2004-05 2005-06 2006-07 2007-08
• Decline in entry level prices led to this growth
• 50% of PCs sold in the Home segment are Notebooks
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20. How do we capitalize on this trend?
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21. Value Added Services
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22. IPTV
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23. Digital TV interactive
• For the discerning, niche audience
• As a one-stop-shop
• With on-demand interactivity
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24. Triple Play Launch : 19th Jan2009
• Watching TV , Browsing on the internet & Talking on your
telephone , simultaneously , through a single connection
- Real Time Interactivity: Interactive2.0
- Video on Demand Library of Over 200 Movies
- Movie Ticket Booking
- Pizza booking
- Games
- Time Shift TV : 12 channels Presently
- Channel with IPTV 42 by April end
- Digital Signal Broadcast
- Bill display on TV
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25. IPTV Triple Combo Plan
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26. Peshwa.expert@gmail.com
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