1. Omniture’s
Strategy  Applied  Results SM Implementation Partner
in Latin America
Tulio Albuquerque
tulio@limaconsulting.com
Alan Colmenares
acolmenares@LimaConsulting.com
Paul Lima
plima@LimaConsulting.com
2 June 2009

2. Agenda
• Introductions, Background and Purpose
• Online Marketing Strategies Engaged and Contemplated
• Introduction to the Omniture’s Suite
• Questions and Answers
• Next Steps

3. Purpose
• Discover online marketing initiatives
• How is success measured
• What would you be doing if you could with your online marketing?
• Most effective marketing and engagement tools?
• E-mail
• Pay Per Click Advertising
• Search Engine Optimization
• Website development and Applications
• Intranets, Extranets
• Landing page Optimization
• Integration with CRM
• Social Media and User Generated Content

4. Lima Consulting Group Positioning
Online
Marketing
Strategy
Measurable
Results Online Software &
through Systems
Analytics Marketing
Execution

5. Cross Between an Interactive Ad Agency and a
Software Integrator
Interactive Ad Agency
• Online Marketing Strategy • Business Solutions
• Customer Relationship Management Systems (CRM)
• Online Marketing • Enterprise Resource Planning (ERP)
• Search Engine Optimization • Financial Management Solutions
• Pay-Per-Click Advertising • E-commerce
• E-Mail Marketing
• Market Survey Systems and Polls
• Internet Media Buying
• Social Networking
• Consulting Services
• Web Analytics • Market Research, Surveys and Focus Group testing
• Custom Application Development
• Web site development • Business Process Engineering
• Web Applications
• Creative Services
• Content Management Systems
Strategic Technical
Thinkers Experts

6. Lima Consulting Group Background &
Capabilities
Big Idea: One company that does both marketing strategy and technical
development
Certified Partner with
o Google – Certified Google Professionals
o Omniture – leading online marketing on-demand software
o NetSuite – premier on-demand business software
o Salesforce – leading on-demand CRM
o Many other software solutions
We help companies develop, deploy and
measure online marketing strategies

7. Lima Consulting Partial Client List
5 Years of Online Interactive Marketing Consulting Experience
• AmeriGas (NYSE: APU)
• SDI Strategic Distribution, Inc. (NASDAQ: STRD)
• IQuote – the first term life insurance quoting company online
• University of Pennsylvania
• United States Coast Guard
• State Farm Insurance
• Lazard Alternative Investments
• Global Event Partners
• Select Health
• The Philadelphia Hispanic Chamber of Commerce
• United States Service Academy Society
• The Philadelphia Zoo
7

8. Online Marketing Strategies and Tactics
• How do your people develop your online
strategy? How are you organized?
• What is the purpose of your website?
• How is success being measured?
• What is the cost to acquire a conversion?
• What tests have you recently ran and what
did you learn?

9. Online Business Optimization
Evolution from A Channel to Business Strategy
Automate certain
customer interactions
and activities based
Leverage these Innovate
on real-time data,
measurements to
business rules and Find and apply new
make informed
performance insights to optimize
decisions about
Extend your business based
Deliver reporting how to interact Automate on a complete view
and dashboards to with customers Bring together
of all interactions
measure marketing information from the
performance
Execute Internet and the
enterprise for a
Measure
comprehensive
view of customer
interactions
Measure Optimize

10. Omniture
The Leader in Online Business Optimization
• Public Company on NASDAQ: OMTR
Company • $180M Revenue in 2007, 80% YOY Growth
• Global Reach; 1000 Employees; 15 Countries
• Global Market Leader for Web Analytics
Leadership • 5000 Customers, 200 Fortune 500; 95% Retention
• Industry Consulting, 24/7 ClientCare and Education
• Over 2.2 Trillion Transactions Served in 2007
Infrastructure • 9,000 Servers Across Global Data Centers
• Over 250 Patents and Patent Applications

11. Customer Success
Over 5000 Customers Across Many Industries
MEDIA
RETAIL
FINANCE
TRAVEL
TELECOM
MANUFACTURING
TECHNOLOGY
AUTOMOTIVE

12. Customer Success
Industry Leaders Run on Omniture
MEDIA 5 of Top 10 Media Companies
RETAIL 6 of Top 10 Retailers
FINANCE 4 of Top 5 Banks
TRAVEL 4 of Top 5 Travel Companies
TELECOM 23 of the Wired 40
MANUFACTURING 7 of the Top 10 Consumer Products Companies
TECHNOLOGY 6 of the Top 10 Business Week IT-100
AUTOMOTIVE 11 of Top 15of Top 5 Top Companies
4 Automotive Travel Companies

13. Eliminating the line
Integrating online and offline data
How do I optimize my advertising/marketing dollars ?
OOH TV Call Center Display Ads CMS Surveys Mobile
Web Social
Radio Print DRTV Site Search eMail
Analytics Networks
POS DM Event Mktg SEM Affiliates SEO ???
Weekend Visitor Cart Abandoner From Search Engine Returning Visitor Pennsylvania Visits From Affiliate Clicked on Display Ad
How do I optimize the customer experience ?

14. Making Your Data a Strategic Asset
Open Data Collection, Analysis and Optimization

15. Omniture is NOT an analytics company
We are an optimization company
Optimize Ad Spend
and Conversions
All of this relies on the underlying data

16. “Forrester believes that the time is right for
the online marketing suite to emerge.”
Defining the Online Marketing Suite
October 2007

17. Online Business Optimization Product Suite

18. Omniture Online Marketing Suite
Complete  Open  Modular  Flexible
Search CMO DASHBOARDS
Kiosks
Display Call
VISITOR ONLINE CHANNEL
CONVERSION
Mobile ACQUISITION ANALYTICS ANALYTICS
POS
Video Teller
OPEN, ONLINE BUSINESS ANALYTICS PLATFORM

19. Competitors Do Not Match Up to Omniture
Point Solutions Free Products
No open and extensible platforms Insufficient breadth of product
Performance and service reliability No industry expertise or depth
No integrated view of interactions Quality of support and services
Financial viability of some in doubt Conflicts with customer interest
“The Omniture Suite is a one-stop-shop solution. Enterprises
can buy an integrated solution from a single vendor, rather
than having to purchase separate solutions…”
Source: Guy Creese, Vice president, The Burton Group

20. Partner Presence
Latin American Partner: Lima Consulting Group currently has
offices in Colombia and Uruguay
• Latin American Management Team
• Paul Lima – Product Development and Marketing roles
in large financial services institutions.
• Tulio Albuquerque – Business Development in Brazil
✪
• Alan Colmenares – Business Development at leading
technology companies in the US and in Latin America.
• Geographic Presence
• USA – Headquarters ✪
• Latin America – Business Development (Colombia)
• Engineering (Uruguay)
• Sao Paulo, Brazil – Planned for 2010 ✪
• Collaborative relationship with Omniture Consulting
June 5, 2009