The document discusses how to write an effective social media strategy. It recommends including sections on background, objectives, challenges, next steps, and examples from other organizations. The strategy should identify key departments to involve and address guidelines, branding, monitoring, budgets and future revisions. The overall goals are to facilitate communication, share content, and establish governance for an organization's social media presence.

1. Writing a Social Media Strategy The Practicalities Peer Lawther flickr.com/saxonmoseley

3. flickr.com/fredcavazza

4. [search “forrester groundswell”]

5. flickr.com/teflon

7. flickr.com/dawgbreath

8. flickr.com/laughingsquid “ be real and use your best judgement” zappos.com social media policy

9. our social media strategy

12. twitter.com/sciencemuseum

13. flickr.com/nationalmediamuseum

14. flickr.com/tuan100

17. flickr.com/nadsweddinghair

19. tinyurl.com/ninaksimon

20. tinyurl.com/museummktg1

21. tinyurl.com/museummktg2

22. tinyurl.com/powerhousepolicy

23. tinyurl.com/smithsms

24. blogs.zappos.com

25. talk with me @peerlawther thank you for listening