Presentation focusing how airline companies can leverage social media to engage with passengers, generate revenue and innovation. The presentation is focused on the middle east but the concepts pretty much apply all over the world.
4. MIDDLE EAST
LAST YEAR
E-COMMERCE
GREW 300%
MOST COUNTRIES
SOCIAL MEDIA
WITH OVER 40% OR DRIVING
50% INTERNET SOCIAL CHANGE
PENETRATION
5. SENSE OF EMPOWERMENT...
“Social media played a role in empowering me to influence change in my
community/country (% of respondents)”
Source: Arab Social Media Report
6. GUESS WHO
RULES ON
MIDDLE EASTERN
SOCIAL MEDIA?
Source: Bayt
15. IT´S A MARATHON
Percentage of managers who believe
52% social software is important or somewhat
important to their business today
Percentage of managers who believe
86% social software will be important or
somewhat important to their business in
three years.
16. FOCUS ON THE LONG TERM...
OR GO CRAZY!!
They Love You One Day, Hate You The Next
Source: Fastcompany
25. ANCILLARY REVENUE
In each stage, there are several opportunities:
PLANNING BOOKING TRAVELING SHARING
• Social booking
• Social seating
• Social loyalty programs
30. YOUR SOCIAL MEDIA STRATEGY
SHOW ME
MEASURE RESULTS AND SCALE
THE MONEY!
THINK LIKE A
EXPERIMENT STARTUP
FIND
DEFINE REAL BUSINESS GOALS
OPPORTUNITIES
WORK ON YOUR SOCIAL ENGAGE WITH YOUR
PRESENCE AUDIENCE
START LISTENING MONITOR
CONVERSATIONS
31. THANK YOU VERY MUCH!
Pedro Waengertner
pedro@conectt.com.br
@pedrowm