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PR 2.0 & Social Status
       by @pedrosorren
# Muchas Gracias!
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
@pedrosorren
**ATTENTION**
   Disclaimer!
PR 2.0? Humm.
Old School
New School
How information is
  transmitted
Ok. So what’s
important now?
#calabocagalvao
Public Relations has
NOTHING to do with
     technology.
Public Relations has
      NOTHING to do with
           technology.
Tech is just shortens the time & space. That’s a shift.
Emotions
Estimulations
Wishes
Dreams
Positioning
Capacity of
Persuasion
PR is most of the time
         is...
Social Status
WTF ?
WTF ?
• Prestigioius due to a position in society
  or family

• Actually gettiing it done by own merit
X
Digital Social Status
Digital Social Status
Digital Social Status
Digital Social Status
Digital Social Status


 @cardoso
Digital Social Status


 @cardoso
When Will I be Mayor?
Do you want to raise
 110% in revenue?
Pure Status
The Human Factor
535
672
535
765
  672
535
1105
     765
  672
535
1694
       1105
     765
  672
535
22,180!
Piotr Arsenieyevich Smirnov
• First man to introduce advertising in
  Czarian Russia

• Tech savvy. 1st company to introduce the
  Carachoal Vodka Destilation process

• Wanted the Royal Czar Recognition as the
  official Vodka from Russia
#FAIL
PR 2.0 medieval Style.
PR 2.0 medieval Style.
+   !
+   !
+   !
+   !
LBS + Real Time + Status
LBS + Real Time + Status
Do you check-in in any
       place?
LBS + Real Time + Status
Do you check-in in any
       place?
LBS + Real Time + Status
Do you check-in in any
       place?
LBS + Real Time + Status
Do you check-in in any
       place?
Democracy, Interction, Innvation, culture, revolution, a
                   better world?
Democracy, Interction, Innvation, culture, revolution, a
                        better world?



THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US
Democracy, Interction, Innvation, culture, revolution, a
                        better world?



THAT’S NOW WHAT OUR TIMELINE IS SAYING TO US
We wanna feed our
 hungry egos. =|
Webcelebs.
Timeline Rockstars
    •   They don’t RT

    •   They don’t reply

    •   They don’t do #FF

    •   The DM
        misunderstood ;-)
RTs =
RTs =
RTs =

Mention =
RTs =

Mention =
RTs =

Mention =



 #FF =
Webcelebs are the
 new MadMen
Where do they live?
Where do they live?
    Agencies!
Where do they live?
         Agencies!
Thinking about Marketing for Products
"The phrase want better
  marketing, create a better
product has never been more
 relevant". - Adam Broitman
Corporate Exemple
•   They don’t Tweet

•   No FB button on their website

•   Closed

•   Only attend to it’s own events

•   Jornalists steals their products

•   Always pushing the consumers to do everything with
    their software/accessories
Here we’re all the same,
         baby
“Don’t sell Tell”
         @julima

“There’s no more pay to play
only play to play” @equalman
The new PR is

  • New possibilities
    under the same
    product

  • Impossible like
    @mandic

  • Post-PHD in P&R and
    R&D
Status         Dreams
           Emotions

Stimulation       Wishes
Valeu!

 @pedrosorren

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PR 2.0 and Social Status | Social Media Brazil 2010

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