1. 3-1 Controversies Does advertising . . . Economic Societal influence consumerchoice? affect product value? make us buy thingswe don’t need? make us morematerialistic? affect us subliminally? discouragecompetition? debase language? increase prices? affect art? affect demand?

2. 3-2 Economic Impact:Billiards Model Insert ex. 3-2, p. 59, Advertising billiards Position = centered horiz., 1.5” vertical Size = 4.6” TALL Resolution: 300 dpi

3. 3-3 Economic Impact:Four Affected Areas

4. 3-4 Economic Impact:Four Affected Areas

5. 3-5 Economic Impact:Four Affected Areas

6. 3-6 Economic Impact:Four Affected Areas

7. 3-7 Economic Impact:Abundance Principle Self-interest Completeinformation Absence ofexternalities Many buyers& sellers In an economy that produces more goods & services than can be consumed, advertising: Allows more-effective competition Keeps consumers informed Stimulates competition Self-regulates to keep market free & open

8. 3-8 Social Impact:Two Types of Criticism Short-term manipulative arguments Deception: puffery, nonproduct facts, bias, inaccuracy Subliminal myth Long-term macro arguments Proliferation Stereotyping Offensive Social impact Impacts values

9. 3-9 Social Responsibility and Ethics Responsibleadvertising can . . . Promoteharmony &stability Promotewell-being Influence elections Draw crowds toevents Ethical:morally right Socially Responsible:what society views as best

10. 3-10 Ethics of Advertising Insert ex. 3.3, p. 73 Levels of Ethical Responsibility Position = 0.4” horizontal, 1.5 vertical Size = 8.2” WIDE Resolution = 300 dpi

11. 3-11 How Government Regulates National: Legislative, Executive, Judiciary Provinces: governor City/Towns: mayor, police chief

12. 3-12 Current PhilippinesRegulatory Issues Government Regulations Tobacco Controversy Consumer Privacy Advertising to Children

14. Philippine Association of National Advertisers (PANA)

15. Association of Accredited Advertising Agencies

16. Print Media Organization (PRIMO)

17. Kapisananng mg BrodkastersaPilipinas (KBP)

18. Advertising Suppliers Association of the Philippines (ASAP)

19. Marketing and Opinion Research Society of the Philippines (MORES)

20. Regulation by the media

21. Regulation by consumer groups