Managing Advertising and Sponsorship Requests more efficiently

SPONSOR&AD-CHECK®
A Management Tool to increase the eﬃciency and
eﬀectiveness of Sponsorship and Advertising Requests

Developed by Sponsorize based on inputs and the demand from the Swiss Sponsorship Circle
and the Swiss Sponsorship Think Tank, with expert inputs from CCI COTTING.
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© Dr. Patrick Cotting, pcotting@cci-cotting.com
CCI COTTING CONSULTING AG, Zilstrasse 27, CH-8153 Zürich-Rümlang

Helping you to answer these
questions you might have...!

  Are you facing a lot of sponsorship and media advertising demands
that take a lot of time to handle?

  Would you like to reduce the costs and your time to handle them?

  Are you looking to improve the targeting and the allocation of your
advertising, media and sponsorship budgets?

2


e Challenges we wanted to solve!

Sponsorship and Advertising requests create high costs:
  It takes a lot of time to receive, read, coordinate internally and answer them
  These time investments are in most cases not core business activities and do not create
business value
  They quickly cost more than EUR 50‘000 per year just in costs for the personnel handling
these requests
  Most companies use MS Office Excel sheets and type again the requests in order to have a
database -> with very limited analysis functions and a high time investment to create and
manage the database.

There is a lack of objectivity for the allocation of Sponsorship and
Media advertising budgets
  Selection Criteria once set are not always followed
  Selection criteria are understood differently among the different countries, regions, managers
  There is often no common weighting of the selection criteria.
3


e Innovation!
  Sponsorize IZE and CCI have developed an online application that saves time and
costs and that increases the quality of sponsorship and media advertising requests.
  The application is easy, self explaining and includes the following tools:

Generating Look & Feel of Different
Request mask With PDF /
requests on your own treatment of
based on your photo
your own company/ customers,
own criteria appendices
website website employees...

Automatic
Weekly,
Statistical Graphical generation of Export in MS
monthly
evaluations analysis PDF Office Excel
reporting
presentations

Alert system in Alert system Flexibility to
Technical Response
case of high with more add more
hotline functions
matching criteria modules

4


e main work is now done by the
system and the applicant!
Data analysis:
- From where
Database - who
generation: - what
acceptance
Pre-Selection of - how much
folder,
potential rejection etc.
sponsorships folder, details
and advertising & presentation
S&A Check of applicant, generation tool
placements with more CRM
evaluates
the highest options
request,
criteria match.
based on
Automatic e-mail
weighted
Request via to sponsorship/
criteria
integrated media head and
online applicant. E-mail
platform: The content and its
applicant fills- sending can be
out and individualised.
answers the
questions
5


Functionalities (1/2)!

•  Customized form according to your
needs

•  Automatic selection of the requests
matching your criteria

•  Exportation of the data via an Excel
sheet

•  Automatic answers sent to the
rejected demands (details and text
can be individualised)

6


Functionalities (2/2)!
•  Statistical analysis tool,
consolidating the data

•  E-Mail answer tool,
individualised answers
depending on different
criteria (e.g. place,
employee, field of activity…)

•  Provides you with precious
indicators such as (in its
basic version) :

  Origin of the demands
  Number of accepted/
reject demands
  Categories of domains

7


4 Steps that save you time and costs while
increasing your eﬀectiveness and eﬃciency!

Session Program-
with ming &
CCI Integration
Pre-Selection of (Defining (iFrames,
GO LIVE
the Licence you the criteria, Adapting,
Coaching
would like to get question- Integrating
Hotline
(Region, Country, naires, on your
Training
Continent, World) specials, Website
design, or on
implemen- Minisite)*
tation)

*Duration of the process: 4-6 weeks
Almost no need to get your IT involved. They will just get an html code line to integrate the request mask on the website.

e Pricing (from EUR 211.-/month for your company)!
One One One World
•  As simple and efficient Region Country Continent
as possible (e.g. Europe)
•  Cheaper than a MS
Office PRO license
•  Price per geographic 1 system (Sponsoring/
or Media advertising 2'980 4'980 9'980 14'980
area, regardless of the
Price per year
number of teams, (EUR, excl.
departments and VAT)
computers
2 systems (sponsoring 4'980 7'980 14'980 19'980
•  Permanent technical and media advertising)
Please contact us for an offer:
hotline during office
hours pcotting@cci-cotting.com
1 system (Sponsoring/
•  Flexibility to adapt the 3-years- or Media advertising 2'533 4'233 8'483 12'733
platform to your « look contract,
and feel », integrating Price per year
your critiera, your (EUR, excl.
weighting etc. VAT) 2 systems (sponsoring
and media advertising) 4'233 6'783 12'733 16'983
•  All prices in EUR,
excluding VAT.
•  Languages: english,
deutsch, français (italian, Promotion until end of 2012:
spanish, russian, chinese Personalisation of the request mask in
on request) your look&feel offered for free
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Would you like to get more?

You want to get an expert view on your actual sponsorship and/or
Your needs media advertising activites and how you could improve them?
You first need to work out or adapt the strategy and the criteria?

Our team of experts is at your disposal to support you.
OUR SOLUTION
We offer you tailor-made solutions:

You don’t know the exact return your campaigns will have / had ?
We develop indicators based on research and practical experience
that allow you to optimise the allocation of your ressources :
ROI of your campaings / Customer acquisition cost / Media impact

You would like to use all your sponsorship and/or media advertising data ?
We consolidate and compile the data for you. We offer you a 360° view
of your activities. This gives you a better understanding and the opportunity
to improve them.

You hesitate between different strategic options ?
We can develop or help you to develop your new strategy. Our more
than 21 years know-how in the field gives you the extra notch.

Are you interested?!
We order We are interested in a free demo presentation

Sponsorship Management Tool
Advertising / Media Selection Management Tool
Both tools (sponsorship & media advertising)

One Region
One Country
One Continent (e.g. Europe or North America)
The World

Place / Date:
Company:
Name:
Department:
Address / Place:
E-mail/ Phone:
11


APPENDIX

A few information on
CCI COTTING

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OUR PROGRAM
CCI = Consulting, Connecting, Innovating

-  Consulting in the areas of Vision, Corporate Strategy, Positioning,
Marketing, Sponsoring & Partnerships, Philanthropy, CSR/CSV, Finance,
Business Development, Sales, Event and Media Management.

-  Connecting Solutions – helping to acquire, build and/or to strengthen
relationships to stakeholders (clients, suppliers, employees, media,
institutions, journalists, …)

-  Innovative Solutions – we innovate thanks to the combination of “best
practice” experience with evidence from research.

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WHAT MAKES US DIFFERENT
The combination of „Best Practice“ with „Best Academics“

›  We are connected to 10 Universities* either as Faculty Members or
Lecturers
›  We have a network of senior consultants with whom we work for many
years on a worldwide basis; among those
Sponsorize in Geneva – the Partner we have supported in developing the
Sponsor&Ad Check Management Solution.
Sponsorize works itself together with IBM.
›  We combine experience and know-how with young innovation spirit by
integrating master students from our classes in projects.

*London School of Economics, IE Business School Madrid, Cairo University, University of Lugano,
AISTS-EPFL Sports Management, CIES FIFA Master of Sports Management, University of Fribourg,
University of Neuchâtel, University of Applied Sciences Northwestern Switzerland, Bahcesehir
University Istanbul.

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OUR CLIENTS
A few of our clients with whom we work(ed)

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ABOUT DR. PATRICK COTTING
See also: cci-cotting.com / linkedin / xing / mscom.usi.ch

Founder, CEO and Chairman of
CCI Cotting Consulting AG / CCI MEDIA (since 2008)

PhD in economics and social sciences (Dr.rer.soc.oec.)
Johannes-Kepler-Universität Linz (A) with „summa cum laude“
MBA (lic.rer.pol.) of the University of Fribourg/Freiburg (CH)
Classes at UCLA Anderson Management School (USA)
Faculty Member of the Università della Svizzera Italiana (USI), IE University (School of
Communication) Madrid and Lecturer at Université de Neuchâtel, Université de Fribourg,
Cairo University, Bahcesehir University Istanbul, FHNW, EPFL.

Former positions:
Vice President Alliances & Partnerships, CREDIT SUISSE, e-investment services Europe
Director Marketing & Sales Central Europe, EUROSPORT.

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Your Contact
CCI COTTING CONSULTING LTD./ CCI MEDIA
Zilstrasse 27 Oberdorfstrasse 12
CH-8153 Zurich-Ruemlang CH-1712 Fribourg-Tafers
+41 43 541 4000
www.cci-media.com / www.cci-cotting.com

Your direct line:
Dr. Patrick Cotting, CEO,
pcotting@cci-media.com / pcotting@cci-cotting.com
+41 79 555 37 25
Skype: cottingconsulting
Twitter: ccimedia
pinterest/pcotting
slideshare.net/pcotting

Managing Advertising and Sponsorship Requests more efficiently

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