Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)

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17 Social Media Tools for PR Professionals - This is the presentation I gave in a pre-conference workshop at the 4th Annual Social Media for PR and Corporate Communications conference (#RaganSM) by Ragan Communications, Ragan's PR Daily, and the Public Relations Society of America. Presentation date: 2/14/11

Business Technologie

17 social media toolsfor public relations professionals 4th Annual Social Media forPR & Corporate Communications by Pete Codella, APR February 14, 2011

My information Pete Codella, APR (Accredited in Public Relations) pete@codellamarketing.com @codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com

Twitter publishing tools Tweet Deck Social Oomph Dynamic Tweets CoTweet TwitPic Bitly FeedBurner’s Socialize

Twitter Search Tweet Deck Tweet Beep Topsy Google Social Search Bing BackTweets Twitter search tools

Twitter network tools Twitter Find People Twellow TweepSearch

Developers developers.facebook.com/showcase

Listen Technorati BlogPulse Board Tracker Google Alerts Social Mention Sprout Social Icerocket

Monitoring via RSS Google Reader Google Blog Search Google Social Search Twitter Search What the Hashtag?!

Research Google Trends Wikiscanner Wordle ZoomInfo Go2Web20

Measure Google Analytics Grader Website Blog Facebook Twitter Press Release Quantcast

Measure Quarkbase Radian6 SWIX Sysomos Xinu

Monitor Alterian Argyle Social Brandwatch Collective Intellect Custom Scoop CyberAlert Cymfony

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7 steps to free Internet monitoring Google Search — set the baseline for your keyword(s) Create a Gmail account Set-up Google Reader Do a Google Blog Search Do a Twitter search Add RSS feeds for your search results to your Reader Subscribe to Google Alerts

10 practical steps to business results using social media Claim your name on as many platforms as possible Pick your poison — decide which tools you’ll use and why Plan your publishing — both content and people resources Build your online networks — this is the new advertising ‘reach’ Listen!

10 practical steps to business results using social media Give VIP treatment to your social media friends Create fun, unique, engaging content Be consistent (stick to your plan, #3) and be persistent Engage with your online network to build stronger relationships Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)

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2. My information Pete Codella, APR (Accredited in Public Relations) pete@codellamarketing.com @codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com

5. Twitter publishing tools Tweet Deck Social Oomph Dynamic Tweets CoTweet TwitPic Bitly FeedBurner’s Socialize

10. Social Oomph

11. Social Oomph

12. Dynamic Tweets

13. CoTweet

14. TwitPic

15. TwitPic

16. Bitly

17. Bitly

18. FeedBurner’s Socialize

19. Twitter Search Tweet Deck Tweet Beep Topsy Google Social Search Bing BackTweets Twitter search tools

20. Twitter Search

21. TweetBeep

22. Topsy

23. Topsy

24. Google Social Search

25. Bing bing.com/twitter

26. BackTweets

27. Twitter network tools Twitter Find People Twellow TweepSearch

28. Twitter Find People

29. Twellow

30. Twellow

31. TweepSearch

32. TweepSearch

33. Twitter measurement Klout Grader

34. Klout

35. Grader

36.

37. Username

38. Facebook friend lists

39. Edit your page

40. Like Box

41. Notes & RSS

42. Involver plugins

43. YouTube

44. Posterous

45. HTML on a page tab

46. HTML on a page tab

47. Custom page

48. Developers developers.facebook.com/showcase

49.

50. LinkedIn groups

51. LinkedIn polls

52. LinkedIn jobs

53. LinkedIn companies

54. Listen Technorati BlogPulse Board Tracker Google Alerts Social Mention Sprout Social Icerocket

55. Listen Trackur Visible

56. Technorati

57. BlogPulse

58. Board Tracker

59. Google Alerts

60. Google Alerts

61. SocialMention

62. Sprout Social

63. Icerocket

64. Trackur

65. Visible

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68. Google Blog Search

69. Google Social Search

70. Twitter Search

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76. Compete

77. Research Google Trends Wikiscanner Wordle ZoomInfo Go2Web20

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79. Wikiscanner

80. Wordle

81. ZoomInfo

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84. Measure Quarkbase Radian6 SWIX Sysomos Xinu

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89. Quarkbase

90. Radian6

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119. Ping

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125. 10 practical steps to business results using social media Claim your name on as many platforms as possible Pick your poison — decide which tools you’ll use and why Plan your publishing — both content and people resources Build your online networks — this is the new advertising ‘reach’ Listen!

126. 10 practical steps to business results using social media Give VIP treatment to your social media friends Create fun, unique, engaging content Be consistent (stick to your plan, #3) and be persistent Engage with your online network to build stronger relationships Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)

127. youtube.com/codellamarketing

Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)

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Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)