3. Helpful phone hints:
• This is a TWO-WAY dialogue. However, to
eliminate audio feedback, please MUTE your
phone unless you intend to be heard.
• At any time if you wish to provide input or ask
a question, please use “chat” function on the
right or un-mute your phone and chime in.
4. Today
• What we know about the 2012 campaign and
results -- what worked, what didn’t, bright
ideas, questions about transfer of payment.
5. Performance
Campaign Year 2009 2010 2011 2012
$ $ $ $
Total Pledges 545,000 927,075 1,570,900 2,200,000
Rate of year over year growth 70% 69% 40%
6. 68% Awareness
Here’s where they first learned about PCG
TV ads 72.5%
Public radio 62.3%
TV news stories 42.2%
Elsewhere on the radio 38.3%
Friends, family and word of mouth 38.1%
Newspaper insert 36.1%
Newspaper stories and editorials 35.0%
Non-profit newsletter or e-mails 28.8%
Other online advertising 27.9%
Other ways 18.2%
Movie theater ads 13.3%
Governor’s e-mail 10.2%
Postings on Facebook 9.2%
Advertising on Facebook 8.4%
Twitter 1.3%
7.
8. Category Sort
• Reducing to
• Animal Welfare and Zoos
• Arts and Culture
• Public Broadcasting
• Community Foundations
• Emergency, Violence, Child Abuse, Victims of Crime
• Health and Dental Services
• Libraries
• Low Income and Food Assistance
• Recreation
• Services to the Disabled and Mental Illness
• Services to the Elderly
• United Ways
• Workforce and Economic Development and Recycling
9. Your Input
• What worked for your organization?
• What tools were produced by the statewide
campaign that were useful? Not useful?
10. What the Research
Tells Us – Good News
• Most individuals think they should
give about twice as much as they
currently do in charitable donations.
• Broad awareness of and philosophical
buy-in to Pick.Click.Give.
11. What the Research
Tells Us – Good News
• Most individuals think they should
give about twice as much as they
currently do in charitable donations.
• Broad awareness of and philosophical
buy-in to Pick.Click.Give.
12. What the Research
Tells Us – Room for
Improvement
• Notable level of distrust when it
comes to Nonprofits. Concern about
high overhead, executive salaries.
• Donors want to know more about the
impact of their Pick.Click.Give.
contribution.
18. Upcoming webinars
• Wednesday, December 19 – 3:30 to 4:00
– Telling Your Story – Learn powerful ways to share your
story with people who care about your cause.
• Tuesday, January 8– 12:00 to 12:30
– Public Relations – Learn how to use media and other
outreach tools to enhance your participation.
• Wednesday, March 6 – 2:00 to 2:30
– Preparing for a Final Push – Hear a campaign update.
• Thursday, March 28 – 11:30 to 12:00
– Wrapping It Up – The statistics as we know them.
19. Upcoming webinars
• Friday, November 2 – 3:00 to 3:30
– The Unwebinar – Share tips with other organizations. We’ll
build a webinar around your ideas on the spot.
• Tuesday, November 13 – 3:00 to 3:30
– Social Media I – For organizations that have just started
using tools like Facebook and Twitter.
• Monday, November 19 – 3:30 to 4:00
– Statewide Marketing Campaign – a “sneak peak.”
• Tuesday, December 4 – 11:30 to 12:00
– Social Media II – For organizations that regularly use tools
like Facebook, Twitter, YouTube, etc.
The first in a series of conversations with PCG nonprofits and the statewide marketing team. Goals: Exchange ideas and suggestions about strategies / tactics for promoting your nonprofit.Get you up to speed on this year’s marketing strategy.
The first in a series of conversations with PCG nonprofits and the statewide marketing team. Goals: Exchange ideas and suggestions about strategies / tactics for promoting your nonprofit.Get you up to speed on this year’s marketing strategy.
Redesigned to give you the power to talk to people directly about impact of PCG donations for your organization.Geared toward donors who want to know how to connect with the causes they care about.Profile pages are available to edit through November 8th.
The first in a series of conversations with PCG nonprofits and the statewide marketing team. Goals: Exchange ideas and suggestions about strategies / tactics for promoting your nonprofit.Get you up to speed on this year’s marketing strategy.
