Talent development as well as employee engagement and commitment are the most important workforce challenges for enterprises today. The majority of employees in the Western world are either indifferent or unengaged. Social science suggests that employee motivation drives employee engagement which in turn drives customer satisfaction and loyalty. This means that employee engagement has a direct impact on the performance. Companies with high sustainable engagement achieve the threefold operating margin compared to companies with low traditional engagement. Enterprise gamification offers a solution to promote engagement across the company. Gaming in general is for everybody. This is mainly driven by the digitization and evolution of video games. The demographic shift entails generations of digital natives that grow up with games. Gaming is therefore omnipresent in their lives. However, gamification is not a form of pure fun at work or a video game on top of work. Gamification aims to leverage the ludic drive of humans embedded in a state-of-the-art technological environment. It is defined as the use of game mechanics and experience design in a non-game context to (digitally) engage and motivate employees to achieve their objectives and in turn meet aligned organizational goals. This can help to move a significant part of the indifferent employees into the group of engaged to highly engaged employees. Cognitive computing powered by IBM Watson and Bluemix helps to take engagement to the next level.

1. Engage your workforce with
Enterprise Gamification & Serious Games
For further information, please contact
Patrick Bartl
Managing Consultant
patrick.bartl@de.ibm.com

2. Engage your workforce with Enterprise Gamification & Serious Games
High sustainable engagement
drives business performance
35Yrs
Average age of gamers
44%
Female gamers
74%
Gamers older than 18yrs
Enterprise Gamification
drives Employee Engagement
9.9%
14.3%
27.4%
Low traditional
engagement
companies
High
traditional
engagement
companies
High
sustainable
engagement
companies
~3x
1yr operating
margin
87%
80%
Talent
development
Employee
engagement
and commitment
Employee Engagement
is a top priority of
CHROs
Take engagement to the next
level with cognitive
computing
For further information, please contact
Patrick Bartl
Managing Consultant
patrick.bartl@de.ibm.com