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PERSONALITY &
ATTITUDE
OPENING CASE
Larry Ellison on Steve Jobs personality, successes and failures
PERCEPTION
There are things known and there are things unknown, and in between are the doors of
perception.” Aldous Huxley
MEANING
q    The process by which people select, organize & interpret sensory stimulus into meaningful
      information.
q    The process by which people become aware of outside & themselves.
q    It denotes action or behavior.
q    People use impression to give meaning to their environment.
q    Different people have different perception.
PERCEPTION
PROCESS

 Input

  Processing

    Output

         Behavior
INPUT
q  People
q  Conversations
q  Information
q  Events
q  Scenes
q  Feeling
q  Sensing
q  Hearing
q  Smelling
q  Taste
PROCESSING
q  Observation
q  Selection
q  Translation
OUTPUT
q  Opinion
q  Attitude
q  Feeling
q  Performance
q  Actions
q  Values
MANAGERIAL IMPLICATIONS
OF PERCEPTION IN
BUSINESS SITUATIONS
q  Hiring & Recruitment
q  Job Performance
q  Performance Appraisal
q  Leadership
q  Communication
q  Development of Corporate Image
SCHEMES TO IMPROVE
 PERCEPTION

q  Emphasize with others
q  Postpone Impression Formation
q  Compare perception with Others
q  Engage in Open Dialogue
q  Develop Self understanding Apply Johari Window
q  Actively processing of Information
q  Reality testing
PERCEPTION ERRORS
q    Stereotypes
q    Halo effects
q    Perceptual Defense
q    Projection Bias
q    Similar to me Bias
q    Logical Errors
q    Wrong Assumptions in Personality Theories
MEANING OF PERSONALITY
q  Personality is made up of the characteristic patterns of thoughts, feelings and behaviors
    that make a person unique.
CONCEPT OF PERSONALITY
q  The first is subjective, popular derivation based on subjective impressions formed by the
    individual's response pattern. It results in popular evaluative expressions like charming,
    dominating, weak or bold personality.
CONCEPT OF
PERSONALITY
q  The second kind of conceptualization of
    personality is based on an objective
    description of the overt responses of the
    individual. This view is held by
    behavioral psychologists and is best
    amenable to empirical research.
    However, it poses the difficulty that an
    overt response may occur in different
    individuals for different meanings. It
    seems to evade in-depth interpretations.
CONCEPT OF PERSONALITY
q  The third way is the organism view which conceives personality as the inner pattern of a
    person's characteristics. An off-quoted definition of personality calls it "dynamic
    organisation within the individual of those psycho-physical systems that determine his
    unique adjustment to his environment“ –
           ü  personality "resides" within the individual
           ü  a these systems are woven into an organisation
           ü  the organisation of personality is not static but dynamic
           ü  the organisational pattern delemines the kind and degree of adjustment of the
               individual
           ü  to his environment, and
           ü  a this adjustment-pattern is unique to the individual person.
FUNDAMENTAL CHARACTERISTICS
q  Consistency
q  Psychological and physiological
q  It impacts behaviors and actions
q  Multiple expressions
DEVELOPMENT OF PERSONALITY
q  Heredity
•    A tendency towards a general body-type (i.e. skeletal structure, proportion of fat and
     muscle-tissue, and the length of limbs).
•    Appearance, i.e., skin, hair texture and color, eye shape and color, nose shape ,ear,
     shape, head shape.
•    Natural response i.e. functioning of the nervous system, intelligence, predisposition to
     react slow or quickly.
•    Predisposition to certain characteristics.
DEVELOPMENT OF PERSONALITY
q  Environmental Factors
   ü  Rearing patterns
   ü  Parent-child interaction
   ü  Sibling relations
   ü  Neighborhood
   ü  Peer group
   ü  School
   ü  Mass Media
TYPE A PERSONALITY
q  Always moving, walking, eating rapidly,
q  Feel impatient with the rate at which most event take place,
q  Strive to think or to do two or more things at once,
q  Cannot cope with leisure time,
q  Are obsessed with numbers, measuring success in terms of how many or how much
    everything they acquire.
TYPE A PERSONALITY
q  Type A can operate under moderate to high level stress
q  They like time pressure working,
q  They are fast workers and believe in quantity over quality,
q  They are rarely creative,
q  They are more likely to be selected in an interview due to their attitude, competence,
    aggressiveness, success desires etc.
TYPE B
q  Never suffer with sense of time urgency and have patience,
q  Feel no display or discuss their achievements unless such exposure is demanded by
    situation,
q  Play for sun ad relaxation, rather than to exhibit their superiority at any cost,
q  Can relax without guilt.
PERSONALITY TYPE

q  Extraversion - Introversion
q  Sensing - Intuition
q  Thinking - Feeling
q  Judging – Perceiving
16 PERSONALITY TYPES

 ISTJ   ISFJ     INFJ   INTJ




        ISFP     INFP   INTP
 ISTP



 ESTP            ENFP
        EFSP            ENTP




        ESFJ     ENFJ
 ESTJ                   ENTJ
E.G...
•  ISTJ stands for an Introvert, Sensing, Thinking, Judging
•  ENFP stands for an Extravert, iNtuitive, Feeling,
   Perceiving
ATTITUDE
q  Personality describes the whole person
    & attitude determines the personality.
q  Attitude is a state of mind of an
    individual towards something .
DEFINITION
q  A tendency to feel & behave in
    a particular way towards
    objects, people or events.
CHARACTERISTICS
q  The attitude of an individual
    generally remain unchanged for
    prolonged period of time unless
    he is influenced by external
    forces.
q  Attitude are evaluative
    statements that can either be
    favorable or unfavorable.
TRANSACTIONAL ANALYSIS (TA)
q  Method for determining how people interact
 ²  When we interact, behavior can be:
    Ø  passive
    Ø  aggressive
    Ø  assertive


q  TA is a method of understanding behavior in interpersonal dynamics
3
 EGO
STATES
TA: EGO STATES
q  Major ego states that affect our behavior or the way we transact through communication:
    1.  Parent Ego State (P)
        ü  Critical parent
        ü  Sympathetic parent
    2.  Child Ego State (C)
        ü  Natural child
        ü  Adapted child
    3.  Adult Ego State (A)
TA: TYPES OF TRANSACTIONS
q  Within ego states there are three different types of transactions:
    •  Complementary Transactions
    •  Crossed Transactions
    •  Ulterior Transactions
COMPLEMENTARY TRANSACTIONS
 q  Occur when the sender of the
     message gets the intended response
     from the receiver

     ü  Generally result in more
         effective communication
CROSSED TRANSACTIONS
q  Occur when the sender of a message
    does not get the expected response from
    the receiver

    ü  These result in surprise,
        disappointment, and hurt feelings
        for the sender of the message
ULTERIOR TRANSACTIONS
q  Occur when the words seem to be
    coming from one ego state, but in
    reality the words or behaviors are
    coming from another
     ü  Sometimes when people don’t
         know what they want or how to
         ask for it in a direct way, they
         resort to ulterior transactions
     ü  Best to avoid ulterior
         transactions because they tend
         to waste time
EGO STATES SUMMARIZED
q  Parents ego refers to our ‘Taught’ concept of life.


q  Adult concept refers to our ‘Thought’ concept of life.


q  Child concept refers to our ‘Felt’ concept of our life.
MAJOR CONCLUSIONS OF 3 EGO STATES
q  Conversations are always reaction from Parent, Adult & Child.
q  Each Ego states has both Positive & Negative features i.e. it can add to or subtract from
    another person’s feelings of satisfaction.
q  Ego States can be detected by carefully observing the words & tone used postures,
    gestures, & facial expressions shown.
q  Ego states are more apparent in two person transaction than in group transaction.
TA: LIFE POSITIONS


                          Positive
Attitude toward Oneself




                                       I’m OK –                     I’m OK –
                                     You’re not OK                 You’re OK


                          Negative    I’m not OK –               I’m not OK –
                                     You’re not OK                 You’re OK

                                          Negative                       Positive

                                                Attitude toward Others
I’M NOT OK YOU’RE NOT
OK - A {AVOIDANT/AVERSE STYLE}
q    Regulating Parent & Traditional Style –
q    Nurturing Parent & over Indulgent Style-
q    Adult & Cynical Style-
q    Adaptive Child & Sulking Style-
q    Reactive Child & Withdrawal Style-
q    Creative Style & Humorous Style -
I AM OK YOU’RE NOT
OK –B {BOSSING STYLE}
q  Regulating Parent & Perspective Style-
q  Nurturing Parent & Patronizing Style-
q  Adult & Task – Obsessive Style-
q    Adaptive Child & Complaining Style-
q  Reactive Child Aggressive Style-
q  Creative Child & Bohemian Style-
I’M OK YOU’RE OK - C
{CONFIDENT STYLE}
q  Regulating Parent & Normative Style-
q  Nurturing Parent & Supportive Style –
q  Adaptive Child & Resilient Style –
q  Reactive Child & Comforting Style –
q  Creative Child & Innovative Style –
I AM NOT OK, YOU’RE
OK- D {DIFFIDENT STYLE}
q  Regulating Parent & Indifferent Style-
q  Nurturing Parent & Ingratiating Style-
q  Adult & Overwhelmed Style-
q  Adaptive Child & Dependent Style-
q  Reactive Child & Intropunitive Style-
q  Creative Child & Satirical Style-
JOHARI WINDOW
MBIT TEST
CASE STUDY
An overconfident Employee
THANK YOU

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Personality & attitude

  • 2. OPENING CASE Larry Ellison on Steve Jobs personality, successes and failures
  • 4. There are things known and there are things unknown, and in between are the doors of perception.” Aldous Huxley
  • 5. MEANING q  The process by which people select, organize & interpret sensory stimulus into meaningful information. q  The process by which people become aware of outside & themselves. q  It denotes action or behavior. q  People use impression to give meaning to their environment. q  Different people have different perception.
  • 6. PERCEPTION PROCESS Input Processing Output Behavior
  • 7. INPUT q  People q  Conversations q  Information q  Events q  Scenes q  Feeling q  Sensing q  Hearing q  Smelling q  Taste
  • 9. OUTPUT q  Opinion q  Attitude q  Feeling q  Performance q  Actions q  Values
  • 10. MANAGERIAL IMPLICATIONS OF PERCEPTION IN BUSINESS SITUATIONS q  Hiring & Recruitment q  Job Performance q  Performance Appraisal q  Leadership q  Communication q  Development of Corporate Image
  • 11. SCHEMES TO IMPROVE PERCEPTION q  Emphasize with others q  Postpone Impression Formation q  Compare perception with Others q  Engage in Open Dialogue q  Develop Self understanding Apply Johari Window q  Actively processing of Information q  Reality testing
  • 12. PERCEPTION ERRORS q  Stereotypes q  Halo effects q  Perceptual Defense q  Projection Bias q  Similar to me Bias q  Logical Errors q  Wrong Assumptions in Personality Theories
  • 13. MEANING OF PERSONALITY q  Personality is made up of the characteristic patterns of thoughts, feelings and behaviors that make a person unique.
  • 14. CONCEPT OF PERSONALITY q  The first is subjective, popular derivation based on subjective impressions formed by the individual's response pattern. It results in popular evaluative expressions like charming, dominating, weak or bold personality.
  • 15. CONCEPT OF PERSONALITY q  The second kind of conceptualization of personality is based on an objective description of the overt responses of the individual. This view is held by behavioral psychologists and is best amenable to empirical research. However, it poses the difficulty that an overt response may occur in different individuals for different meanings. It seems to evade in-depth interpretations.
  • 16. CONCEPT OF PERSONALITY q  The third way is the organism view which conceives personality as the inner pattern of a person's characteristics. An off-quoted definition of personality calls it "dynamic organisation within the individual of those psycho-physical systems that determine his unique adjustment to his environment“ – ü  personality "resides" within the individual ü  a these systems are woven into an organisation ü  the organisation of personality is not static but dynamic ü  the organisational pattern delemines the kind and degree of adjustment of the individual ü  to his environment, and ü  a this adjustment-pattern is unique to the individual person.
  • 17. FUNDAMENTAL CHARACTERISTICS q  Consistency q  Psychological and physiological q  It impacts behaviors and actions q  Multiple expressions
  • 18. DEVELOPMENT OF PERSONALITY q  Heredity •  A tendency towards a general body-type (i.e. skeletal structure, proportion of fat and muscle-tissue, and the length of limbs). •  Appearance, i.e., skin, hair texture and color, eye shape and color, nose shape ,ear, shape, head shape. •  Natural response i.e. functioning of the nervous system, intelligence, predisposition to react slow or quickly. •  Predisposition to certain characteristics.
  • 19. DEVELOPMENT OF PERSONALITY q  Environmental Factors ü  Rearing patterns ü  Parent-child interaction ü  Sibling relations ü  Neighborhood ü  Peer group ü  School ü  Mass Media
  • 20. TYPE A PERSONALITY q  Always moving, walking, eating rapidly, q  Feel impatient with the rate at which most event take place, q  Strive to think or to do two or more things at once, q  Cannot cope with leisure time, q  Are obsessed with numbers, measuring success in terms of how many or how much everything they acquire.
  • 21. TYPE A PERSONALITY q  Type A can operate under moderate to high level stress q  They like time pressure working, q  They are fast workers and believe in quantity over quality, q  They are rarely creative, q  They are more likely to be selected in an interview due to their attitude, competence, aggressiveness, success desires etc.
  • 22. TYPE B q  Never suffer with sense of time urgency and have patience, q  Feel no display or discuss their achievements unless such exposure is demanded by situation, q  Play for sun ad relaxation, rather than to exhibit their superiority at any cost, q  Can relax without guilt.
  • 23. PERSONALITY TYPE q  Extraversion - Introversion q  Sensing - Intuition q  Thinking - Feeling q  Judging – Perceiving
  • 24. 16 PERSONALITY TYPES ISTJ ISFJ INFJ INTJ ISFP INFP INTP ISTP ESTP ENFP EFSP ENTP ESFJ ENFJ ESTJ ENTJ
  • 25. E.G... •  ISTJ stands for an Introvert, Sensing, Thinking, Judging •  ENFP stands for an Extravert, iNtuitive, Feeling, Perceiving
  • 26. ATTITUDE q  Personality describes the whole person & attitude determines the personality. q  Attitude is a state of mind of an individual towards something .
  • 27. DEFINITION q  A tendency to feel & behave in a particular way towards objects, people or events.
  • 28. CHARACTERISTICS q  The attitude of an individual generally remain unchanged for prolonged period of time unless he is influenced by external forces. q  Attitude are evaluative statements that can either be favorable or unfavorable.
  • 29. TRANSACTIONAL ANALYSIS (TA) q  Method for determining how people interact ²  When we interact, behavior can be: Ø  passive Ø  aggressive Ø  assertive q  TA is a method of understanding behavior in interpersonal dynamics
  • 31. TA: EGO STATES q  Major ego states that affect our behavior or the way we transact through communication: 1.  Parent Ego State (P) ü  Critical parent ü  Sympathetic parent 2.  Child Ego State (C) ü  Natural child ü  Adapted child 3.  Adult Ego State (A)
  • 32. TA: TYPES OF TRANSACTIONS q  Within ego states there are three different types of transactions: •  Complementary Transactions •  Crossed Transactions •  Ulterior Transactions
  • 33. COMPLEMENTARY TRANSACTIONS q  Occur when the sender of the message gets the intended response from the receiver ü  Generally result in more effective communication
  • 34. CROSSED TRANSACTIONS q  Occur when the sender of a message does not get the expected response from the receiver ü  These result in surprise, disappointment, and hurt feelings for the sender of the message
  • 35. ULTERIOR TRANSACTIONS q  Occur when the words seem to be coming from one ego state, but in reality the words or behaviors are coming from another ü  Sometimes when people don’t know what they want or how to ask for it in a direct way, they resort to ulterior transactions ü  Best to avoid ulterior transactions because they tend to waste time
  • 36. EGO STATES SUMMARIZED q  Parents ego refers to our ‘Taught’ concept of life. q  Adult concept refers to our ‘Thought’ concept of life. q  Child concept refers to our ‘Felt’ concept of our life.
  • 37. MAJOR CONCLUSIONS OF 3 EGO STATES q  Conversations are always reaction from Parent, Adult & Child. q  Each Ego states has both Positive & Negative features i.e. it can add to or subtract from another person’s feelings of satisfaction. q  Ego States can be detected by carefully observing the words & tone used postures, gestures, & facial expressions shown. q  Ego states are more apparent in two person transaction than in group transaction.
  • 38. TA: LIFE POSITIONS Positive Attitude toward Oneself I’m OK – I’m OK – You’re not OK You’re OK Negative I’m not OK – I’m not OK – You’re not OK You’re OK Negative Positive Attitude toward Others
  • 39. I’M NOT OK YOU’RE NOT OK - A {AVOIDANT/AVERSE STYLE} q  Regulating Parent & Traditional Style – q  Nurturing Parent & over Indulgent Style- q  Adult & Cynical Style- q  Adaptive Child & Sulking Style- q  Reactive Child & Withdrawal Style- q  Creative Style & Humorous Style -
  • 40. I AM OK YOU’RE NOT OK –B {BOSSING STYLE} q  Regulating Parent & Perspective Style- q  Nurturing Parent & Patronizing Style- q  Adult & Task – Obsessive Style- q  Adaptive Child & Complaining Style- q  Reactive Child Aggressive Style- q  Creative Child & Bohemian Style-
  • 41. I’M OK YOU’RE OK - C {CONFIDENT STYLE} q  Regulating Parent & Normative Style- q  Nurturing Parent & Supportive Style – q  Adaptive Child & Resilient Style – q  Reactive Child & Comforting Style – q  Creative Child & Innovative Style –
  • 42. I AM NOT OK, YOU’RE OK- D {DIFFIDENT STYLE} q  Regulating Parent & Indifferent Style- q  Nurturing Parent & Ingratiating Style- q  Adult & Overwhelmed Style- q  Adaptive Child & Dependent Style- q  Reactive Child & Intropunitive Style- q  Creative Child & Satirical Style-
  • 44.