WWE is a global entertainment company that broadcasts in over 150 countries and reaches over 650 million homes worldwide. WWE programming reaches nearly 14 million viewers in the U.S. each week, with an audience that is approximately 64% male and 36% female. 75% of WWE's audience is over 21 years old. WWE was recognized as one of The Best 200 Small Companies.

1. By :Kiran Raj
Pavan Kumar

2. WWE broadcasts in more than 150 countries and 30 languages and
reaches more than 650 million homes worldwide.
WWE programming reaches nearly 14 million viewers in the U.S. each
week.
WWE's audience is approximately 64% male and 36% female.
75% of the WWE audience is 21 and over.
WWE.com attracts an average of 12.4 million monthly unique visitors
worldwide.
WWE was recognized as one of The Best 200 Small Companies.

3. Introduction
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4. • From 1963 to 1979 it was known as World Wide
Wrestling Federation.

5. • In 1980 WWWF was renamed as WWF by Vincent
Kennedy McMahon and took over the running of his business
from his father.

7. 1980-1992: The Golden Era
• Recruitment of Hulk Hogan and incorporation with pop music
stars in wrestling storylines
• As a result, the WWF was able to expand its fan base into a
national mainstream audience.
• 1980s, McMahon shaped the WWF into a unique sports
entertainment brand that reached out to family audiences .

8. The New Generation Era (1993-1997)
• suspected of steroid abuse and distribution.
• company reported financial losses and
decided to cut the pay.
• WWF Monday Night Raw vs WCW Monday
Nitro
• WWE continued to lose profits as a result of
the WCW's aggressive marketing tactics

9. 1990s Attitude Era
• McMahon redirected storylines towards a more adult-oriented
model the concept became known as "WWF Attitude“.
• As a result, the WWF suddenly found itself back in the midst
of national pop-culture, drawing millions of viewers for its
weekly Monday Night Raw broadcasts, which ranked among
the highest-rated shows on cable television.

10. Ruthless Aggression Era and Brand
Extension(2002-2007)
• Brand Extension : Raw and Smack Down
• Ohio Valley Wrestling (OVW) as a WWE's
development territory
• By 2007, many of the on-air talent that had
drawn crowds in the 1980s and 1990s had
departed.
• rise in popularity of the Ultimate Fighting
Championship (UFC).
• plans to open offices around the world such as in
Sydney, Australia.

11. PG ERA (2008-Preasent)
• As 60 percent of the Viewers were children
wwe shifted towards family friendly content .
Brutality was removed .
• It got TV14 rating

13. • WWE Studios is a Los Angeles-
based subsidiary of professional
wrestling promotion WWE, Inc.,
created in 2002 as WWF Films to
develop and produce feature
film properties for its wrestlers

15. Concept of WWE communities

17. Competitors

18. Concept of Celebrity GM

19. Changes in Championship belt

20. WWE Products

21. PlayStation Games
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