Digital technology makes it easy for firms and individuals to build custom communities. Even as the usage of the web drops, membership of walled garden groups are rising. How can marketing keep up with the huge explosion in customer data? Can marketers benefit from this trend? Or is it more likely to be used for employee communities?

1. “Connecting the world’s professionals to make them
more productive and successful”.
Bangalore, 16 September 2010
Hari V Krishnan
Country Manager | LinkedIn India

2. Find what you’re looking for?

3. Difference between social and professional networks?
Social Entertainment / Professional Knowledge/Productivity:
Network: Socializing: friends Network: business colleagues
and family
Geography
Function/
Title
Industry
Education
age religion friends
married or single nationality Professional
travel sport pets Affiliations

4. Case Study: Indian Pharma professional builds his “profile”

5. Leverage my Professional Network

6. Community drives relevant insights

7. Scale adds utility to the whole community…
75 M + Members
+ 1 every second
7 Million Professionals
in India alone.