Cognitive Experiences that are re-defining commerce

1. © 2015 International Business Machines Corporation
Kiran Ajbani
kiajbani@in.ibm.com
Cognitive Commerce

2. 2
Understand
the world through
sensing and interaction.
Reason
using hypotheses
and arguments.
Learn
from experts and
through data.
Cognitive systems can:
Helping enterprises become Cognitive Businesses
through the power of Cognitive.
© 2016 IBM

3. © 2015 International Business Machines Corporation
Understand
the world through
sensing and interaction.
Gen 1

4. © 2015 International Business Machines Corporation
Understand
the world through
sensing and interaction.
Gen 2

5. © 2015 International Business Machines Corporation
Understand
the world through
sensing and interaction.
Gen 3

6. © 2015 International Business Machines Corporation
Learn
from experts and
through data.

7. © 2015 International Business Machines Corporation
Learn
from experts and
through data.
Reporting, Business Intelligence & Visualization Advanced Analytics/Predictive Analytics

8. © 2015 International Business Machines Corporation
Reason
using hypotheses
and arguments.

9. © 2015 International Business Machines Corporation

10. © 2015 International Business Machines Corporation
Right
CE
Right
Time
Right
Offer

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D
I
G
I
T
A
L
O
F
F
L
I
N
E
E
v
e
n
t
s
WEB
APP
3rd Party Paid
Email
SMS
Push
I
N
B
O
U
N
D
O
U
T
B
O
U
N
D
A
S
S
I
S
T
E
D
WALL
STORE
CALL CENTER
O/B
Browsing
iPhone 7
CALL CENTER
I/B
Journey
Scenario
Progressive Web
Form – Capture
Number
Real-Time Number
Match with Existing
Customer
Cookie Drop &
Behavior
Capture -
Attribution
Session
Abandonment
SMS with
confirmation of
appointment + Link
to iphone7 features
with Offer
Content/Offer Re-
organization per
History of Purchases
Cookie Synch with
External DSP
Ad Serve
Auto-Placement into
O/B Program
-Session Replay
- Co-Browsing
Real-Time offer based on
Conversation – Buy Watch with i7
and get 5% off
Email/Call to
Visit Closest
store for viewing
the phone
Provides Mobile
Number/Offer
Print to Store
Rep
Real-Time Number Match
with Offer Details to Rep
Attribution and Live
Profile
Rep Presents the watch offer
to Customer with In-Store
Choices
Auto-Trigger of
personalized SMS
Customer wants
to see more
choices and is
led to WALL –
Registers Email
Customer WALL
Choice is
registered with
Email against same
Mobile
A
c
t
i
o
n
Auto-Trigger
of
personalize
d Email
Customer clicks
Email stating Watch
has reached store
receives other
recommendation on
landing page
Purchase
Recorded
Thank You
Email with
APP link
Real-Time
Dynamic
Omni-Channel
Content Re-
organization per
behavior
Session Record- Why
Analysis(Forced/Natu
ral)
App Push to
Like on
Social and
Share on
Social
Customer
on App/
Social

12. © 2015 International Business Machines Corporation
12

13. Cognitive
Experiences that
are re-defining
commerce

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