The "Does My Butt Look Big in This" presentation on emerging trends in social commerce - what works and why. Presented at the Social Media Conference - Wiesbaden August 31, 2010

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Emerging Trends in Social Commerce
What’s Working & Why
Dr Paul Marsden
Digital Ethnographer
August 31 2010
Syzygy Group

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social media

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social commerce

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“if I had to guess
social commerce
is the next area to
really blow up"
Mark Zuckerberg
August 23rd 2010

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Meet Blair | Social Commerce Star - “Haul Video” Queen

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Meet Blair | Social Commerce Star - “Haul Video” Queen

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Social Commerce | Helping people connect where they
buy, and buy where they connect

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social commerce
social media + e-commerce

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ROI
Money In Money Out
Social Commerce | Solving the Social Media ROI issue

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conversation

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convers ion

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convers ion

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e-commerce

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f-commerce

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Social Commerce | Solving the Social Media ROI issue...

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Social Commerce | Solving the Social Media ROI issue...

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Social Commerce | Solving the Social Media ROI issue...

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Social Commerce |
Solving the “Does My Butt Look Big in This?” Problem

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Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem

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Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem

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Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem

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Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem

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Social Commerce | Using Social Intelligence to Make
Smart Shopping Decisions

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“A wise man learns
by the experience
of others;
a fool, by his own”
Social Commerce | Using Social Intelligence to Make
Smart Shopping Decisions

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Social Commerce | Emerging Trends

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Emerging Social Commerce Trend 1
Beyond E-Commerce - O2S (Online 2 Store / LBS)

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Emerging Social Commerce Trend 2
Beyond Acquisition - Loyalty Platform

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Emerging Social Commerce Trend 3
F-Commerce “Tryvertising” Campaign Stores

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Emerging Social Commerce Trend 4
F-Commerce@Everywhere

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Emerging Social Commerce Trend 5
Twitter Deal Feeds Evolve

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Emerging Social Commerce Trend 6
Brands@Social Commerce

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Emerging Social Commerce Trend 7
Integration: Social Commerce as Event Shopping

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the social commerce sweet-spot
Shopping
Social
with Social
Media ROI
Intelligence

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Danke schön!
www.socialcommercetoday.com