6. “Idioms are an anathema to innovation. They fuse
organizations to assumptions, cultural mythologies and
fossilized ways of seeing and talking about themselves, their
business and, more importantly, their consumers.”
-Morgan Gerard
8. We are not telling stories. We parade stereotypes, platitudes
and observations as insights.
Our tenacity to turn cultural problems into simplistic solutions
has kept us only a few steps beyond the jingle.
12. The birth of transmedia storytelling, 1993.
“transmedia intertextuality works to
position consumers as
powerful players while
disavowing commercial manipulation”
13. Obama stole his distribution
from Howard Dean. And the
Republicans stole it
from him. His message
didn’t spread the
furthest only because
it was spread the most.
Distribution bits vs. Content bits
16. Intertextuality can be a way of finding
humanness through common reference.
A brand cannot be human,
but it can get an inside joke.
17. Dog-Whistle Politics
coded language that appears
to mean one thing to the general population
but has a different or more specific meaning
for a targeted subgroup of the audience.
21. “Often the more you understand something the less
interesting it is because there are no questions to be
considered or explored, there’s no mystery, there’s no
tension, there’s no life.”
22. Our job (apparently) is to find clarity.
Not to raise the right *&^%#(o3’s or find
proper gaps.
31. “People don’t buy what you do; they buy why you do it. And if
you talk about what you believe you will attract those who
believe what you believe.”
-Simon Sinek
32. "I think many people assume, wrongly, that a company
exists simply to make money. While this is an important
result of a company's existence, we have to go deeper and
find the real reasons for our being.”
-David Packard
