The document discusses the complex nature of creativity. It describes creativity as involving phases of immersion, incubation, and illumination. During immersion, intense concentration is focused on a problem, while incubation involves a logical impasse where conscious thought is useless. Illumination occurs when relaxed and results in an "aha" moment. Famous figures like Einstein, Poincare, and Gell-Mann are cited to show creativity involves both logic and intuition. The creative process balances work, involving informed and unformed phases, with play involving a transformed phase. Music is also discussed as activating wide brain networks and enhancing creativity.

1. CREATIVITY: A COMPLEX
TRANSFORMATION
PAUL H. CARR

2. ORGANZING PRINCIPLES A CONTRIBUTORS TO THE EMERGENCE
PROCESS. By Jack Lillibridge
Imagination
Creative insight
Transcendence
Construction
These phenomena are the result of unconscious connections in
our cerebellum (brain)

3. CREATIVITY
• “It is by LOGIC we prove,
• It is by INSIGHT we discover.”
• Mathematician/Physicist Henri
Poincaré (1854 -1912)
• First person to discover a
chaotic deterministic system which
laid the foundations of
modern chaos theory.

4. :
"There is no logical way to discover. There is only the way of
intuition, which is helped by a feeling for the order.”
Albert Einstein
lying behind the the appearance".

5. SIMPLE: Gell-Mann won a 1969 Nobel for Quark Discovery:
Protons, neutrons composed of 3 Quarks.
COMPLEX ADAPTIVE SYSTEM: The Jaguar and life.
Creative Process: Immersion, incubation, illumination

6. Nobel Laureate Murry Gell-Mann,
a founder of the Santa Fe Institute,
a research center on Complex Adaptive Systems.

7. 7
Psychologist Rollo May, student and friend of Tillich, noted that the title of his book was suggested
by The Courage to Be. “We express our being by creating.”

8. THE CREATIVE PROCESS: Balancing Work & Play
• WORK:
• 1. INFORMED: Immersion, engagement, intense concentration
on problem, 10,000 hours of practice.
• 2. UNFORMED: Incubation, logical impasse, in which
conscious thought is useless.
• ------------------------------------------------------------------------------
• PLAY:
• 3. TRANSFORMED: Illumination, “aha,” “eureka,” when
relaxed.
• Meister Eckhart, 1260-1328, German Mystic Theologian
• Murray Gell-Mann, The Quark & the Jaguar: Adventures in Simple & Complex
• Rollo May, The Courage to Create
•

9. Immersion
Hypothesis
Incubation
Non-supporting data
Illumination
New Discovery
Courage

10. “The joy of insight is a sense of
involvement and awe,
The elated state of mind that
you achieve when you have
grasped some essential point;
It is akin to what you feel on top
of a mountain after a hard climb,
Or when you hear a great work
of music.”

11. INFORMED
UNFORMED
TRANSFORMED
COURAGE
Experience

12. CREATIVITY
CONFLICTCOURAGE
THE CREATIVE CYCLE

13. “Cosmic religious
sense of the marvelous
order in nature...”
• After completing his
Ph. D. at the Swiss
Institute of Technology
(ETH) , expected to
receive an assistant
professorship.
• Instead he had to take
a “real” job at the
Swiss Patent Office.
• Einstein showed his
“courage to create” by
publishing (1905) , on
own time, the 3 papers
that made him famous.

14. 1. Beta emited when we are consciously alert, or
we feel agitated, tense, afraid, with frequencies
ranging from 13 to 60 pulses per second in the
Hertz scale.
2 .Alpha when we are in a state of physical and
mental relaxation, although aware of what is
happening around us, its frequency are around 7
to 13 pulses per second.
3 Theta more or less 4 to 7 pulses, it is a state of
somnolence with reduced consciousness.
4 Delta when there is unconsciousness, deep
sleep or catalepsy, emitting between 0.1 and 4
cycles per second.
Electrical Brain Waves

15. Listening to music lights up all areas of the brain (2011)
Scientific analysis is mainly left brain
Creative mystical revelations are right brain.
Music uses both right and left brain.

16. MUSIC CAN ENHANCE CREATIVITY
Finnish researchers have used functional magnetic resonance
imaging (MRI) to study how the brain processes different
aspects of music, such as rhythm, tonality and timbre (sound
color) in a realistic listening situation.
The study is pioneering in that it for the first time reveals
how wide networks in the brain, including areas responsible for
motor actions, emotions, and creativity, are activated during
music listening.
The new method helps us understand better the complex
dynamics of brain networks and the way music affects us.
Vinoo Alluri et. Al. Large-scale brain networks emerge from dynamic processing of
musical timbre, key and rhythm. NeuroImage, 2011; DOI:
10.1016/j.neuroimage.2011.11.019

17. Eyes closed. Open Complex Scene

19. Steve Jobs
introducing the
iPad Touch in
2010

20. MAC-MINI on
DESKTOP
• Simplicity
• Elegance
• Beauty:
Interplay of
- Form &
- Function ?

21. Don Norman,
former VP of Apple
(1993 -1998) wrote in
Emotional Design
(2004):
“Positive emotions are
critical to learning,
curiosity, and creative
thought…
Being happy broadens
the thought processes
and facilitates creative
thinking.”
Mac-Mini on Desktop

22. Steve Jobs & Bill
Gates
Two Creative,
Happy, Wealthy
Entrepreneurs

24. 1969 Steve Jobs meets Steve Wozniak, 5 years older, through a
mutual friend. Woz and Steve share a love of electronics, Bob
Dylan, and pranks.
1 Apr 1976
Apple Computer Inc. is
incorporated by Steve Jobs, Steve
Wozniak and Ron Wayne
1976 Apple Computer Inc. is incorporated by Steve Jobs, Steve
Wozniak and Ron Wayne.
8 Apr 1983 PepsiCo CEO John Sculley becomes Apple's CEO after
having been wooed by Steve Jobs for several months
1985 Steve Jobs resigns from Apple after being removed from being
manager of the Macintosh division. The Board had sided with
Sculley.
Jobs’ 2005 Commencement Address: "The heaviness of being
successful was replaced by the lightness of being a beginner again,
less sure about everything. It freed me to enter one of the most
creative periods of my life." And he added, "I'm pretty sure none of
this would have happened if I hadn't been fired from Apple. It was
awful-tasting medicine, but I guess the patient needed it."[54][83][84].

25. 1985. After leaving Apple, Jobs founded NeXT Computer in 1985,
with $7 million. A year later, Jobs was running out of money, and
with no product on the horizon, he appealed for venture capital.
Eventually, he attracted the attention of billionaire Ross Perot who
invested heavily in the company. Jobs buys Pixar Animation Studios
for $10 million
1996, Apple announced that it would buy NeXT for $427 million.
The deal was finalized in late 1996, bringing Jobs back to the
company he co-founded. Jobs became de facto chief after then-CEO.
In the coming months, many employees developed a fear of
encountering Jobs while riding in the elevator, "afraid that they
might not have a job when the doors opened.” The reality was that
Jobs's summary executions were rare, but a handful of victims was
enough to terrorize a whole company."

26. BEAUTY: Balancing the Simple vs. Complex
What we humans naturally seek is
a mid point between simplicity and complexity -
too simple equals boring while too complex
equals confusing and frustrating.
Living with Complexity (2010)
by Donald A. Norman, former VP of Advanced
Technology at Apple

27. Nobel Laureate
Karl A. Muller had
the idea, which
led to the discovery
of the high
temperature cuprate
superconductors,
while
contemplating a
Mandala,
a symmetric
symbol of the
universe.
1987

29. CREATIVITY OF POSITVE EXPECTATIONS
My research team of 3 electrical engineer/scientists &
a technician ran into an insurmountable problem.
I convened a brainstorming session, which lasted for
several hours with no success.
Nevertheless, I concluded the meeting by saying hopefully:
“Lets schedule a breakthrough for next Friday.”
On the next Friday, they had solved the problem!
In Medicine, a PLACEBO sugar pill is 20 to 30% effective.

30. CREATIVITY PUZZLE
Please draw 4 straight lines connecting the 9 points.

31. THINK OUTSIDE THE BOX

32. Think outside the bottle. Transcend Upward

33. THE CREATIVE PROCESS: Balancing Work & Play
• WORK:
• 1. INFORMED: Immersion, engagement, intense concentration
on problem, 10,000 hours of practice.
• 2. UNFORMED: Incubation, logical impasse, in which
conscious thought is useless.
• ------------------------------------------------------------------------------
• PLAY:
• 3. TRANSFORMED: Illumination, “aha,” “eureka,” when
relaxed.
• Meister Eckhart, 1260-1328, German Mystic Theologian
• Murray Gell-Mann, The Quark & the Jaguar: Adventures in Simple & Complex
• Rollo May, The Courage to Create
•

34. DUNNING-KRUGER EFFECT, Result, “It’s complex”
EDUCATION, LIFE EXPERIENCE, WISDOM
ACCEPT
COMLEXIITY